Luister naar Growth Colony: APAC's B2B Growth Podcast

We'll be going on a 4-week break! For 5 years it's been go, go, go, so this break will allow us to take a step back and create more awesome content for you. But whether you're an OG follower or new to the party, here are 3 episodes we think you should check out. 1. Unlocking Company Growth in the B2B Landscape with Sean Ellis [https://pod.co/growthcolony/sean-ellis] 2. How to Think Remarkable in B2B Marketing with Guy Kawasaki [https://pod.co/growthcolony/guy-kawasaki] 3. Strategies to Achieve More with Less [https://pod.co/growthcolony/luca-destefanis] Is there someone you'd love for us to interview? Or, have a topic that you want us to cover? Reach out to Shahin Hoda [https://www.linkedin.com/in/shoda/] on LinkedIn, or email us at podcast@xgrowth.com.au [podcast@xgrowth.com.au]. Any other thoughts? Let us know! _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 [https://forms.gle/NaN6W8qj1qQsfpTe9] 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ [https://xgrowth.com.au/abm-report/] Hosted & Produced by Shahin Hoda [https://www.linkedin.com/in/shoda/], Allysa Maywald [https://www.linkedin.com/in/allysa-maywald/] & Alexander Hipwell [https://www.linkedin.com/in/awhipwell/], from xGrowth [https://xgrowth.com.au/]. Think you'd be a great guest? Fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 [https://forms.gle/ybDTyjEreR1WiUg16] And for all our other socials visit: https://mtr.bio/xgrowth [https://mtr.bio/xgrowth]

Vinnie chats with a marketer who didn’t start her professional career in marketing but in hospitality. Now Marketing Manager at Logicalis, Morgan Wilkinson [https://www.linkedin.com/in/morgan-wilkinson-tobin-915905146/], shares with us her hospitality experiences that have shaped her entire approach to B2B. 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/iY1yaAORv-Y [https://youtu.be/iY1yaAORv-Y] From navigating customer complaints to helping a guest land a job (thanks to an emergency hotel tie!), this episode also covers... * What fear has to do with campaign strategy * How understanding the customer’s “worst possible outcome” can align marketing and sales * Why stakeholder relationships (even one-on-one) can create powerful ripple effects About Morgan... Morgan is an accomplished marketing manager with a unique background that spans hospitality, office management, and marketing. Early in her career, Morgan developed a deep passion for creating memorable experiences. With a strong talent for building meaningful relationships and effective stakeholder management, she thrived in the hospitality industry, fostering connections that drove both customer satisfaction and positive business outcomes. After taking on an Office Manager role during the 2020 lockdowns, Morgan jumped at an opportunity to assist the marketing team during office closures and quickly discovered a genuine love for marketing. This newfound passion allowed her to work closely with internal sales and delivery teams, as well as partners and customers, leading to a smooth transition into a full-time marketing role.   Today, Morgan is dedicated to creating impactful campaigns that reflect her passion for delivering exceptional experiences. She leverages her background in hospitality to craft campaigns that not only engage customers but also foster positive interactions and support for her internal team, external partners, and customers alike. Resources mentioned in this episode: * Boundaries [https://www.goodreads.com/book/show/944267.Boundaries] - Henry Cloud & John Townsend _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 [https://forms.gle/NaN6W8qj1qQsfpTe9] 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ [https://xgrowth.com.au/abm-report/] Hosted & Produced by Vinnie Romano [https://www.linkedin.com/in/vinnieromano/], Allysa Maywald [https://www.linkedin.com/in/allysa-maywald/] & Alexander Hipwell [https://www.linkedin.com/in/awhipwell/], from xGrowth [https://xgrowth.com.au/]. 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au [podcast@xgrowth.com.au] Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 [https://forms.gle/ybDTyjEreR1WiUg16] And for all our other socials visit: https://mtr.bio/xgrowth [https://mtr.bio/xgrowth]

How do you market to someone who doesn’t even know what they’re looking for yet? That’s the challenge with the mining industry, and we’re unpacking it all in this episode with Alex Lloyd [https://www.linkedin.com/in/alexhughlloyd/], Head of Marketing for Advanced Navigation. 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/bm3QGZPpfRc [https://youtu.be/bm3QGZPpfRc] From focusing on storytelling, to navigating complex stakeholder networks, and building account-level influence in one of the toughest B2B sectors out there, this episode also covers... * Moving from product-led to value-led marketing * Understanding the importance of Category Entry Points (CEPs) * How to identify and speak to customer pain points that actually drive action * Using content, humour, and empathy to win over mining giants like BHP and Rio Tinto * And, why scoring accounts is critical in long-game industries (not just leads) _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 [https://forms.gle/NaN6W8qj1qQsfpTe9] 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ [https://xgrowth.com.au/abm-report/] Hosted & Produced by Shahin Hoda [https://www.linkedin.com/in/shoda/], Allysa Maywald [https://www.linkedin.com/in/allysa-maywald/] & Alexander Hipwell [https://www.linkedin.com/in/awhipwell/], from xGrowth [https://xgrowth.com.au/]. 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au [podcast@xgrowth.com.au] Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 [https://forms.gle/ybDTyjEreR1WiUg16] And for all our other socials visit: https://mtr.bio/xgrowth [https://mtr.bio/xgrowth]

Shahin chats with Christine Law [https://www.linkedin.com/in/christinelaw/], Director & Head of ABM, Asia Pacific & Japan at ServiceNow, about bringing brand experience and ABM together. The episode covers the following: * What is brand experience? * How to define ABM * The mistakes marketers make * Finding the balance between strategy and uplifting the strategy Christine has worked at some of the world's most innovative and open companies, including ServiceNow, Google, Red Hat, and IBM. She and her team established and spearheaded marketing strategies and execution for these companies' top strategic accounts and fuelled multi-million pipeline and revenue growth for the Asia Pacific region. When she isn’t thinking about marketing strategies for her portfolios, Christine loves exploring culinary treats in Singapore or around the world during her travels. She is fascinated with what the different cultures have on offer and appreciates the richness of diversity. Resources mentioned in this episode: * Who Says Elephants Can't Dance? [https://www.goodreads.com/en/book/show/603985] - Louis Gerstner _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 [https://forms.gle/NaN6W8qj1qQsfpTe9] 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ [https://xgrowth.com.au/abm-report/] Hosted & Produced by Shahin Hoda [https://www.linkedin.com/in/shoda/], Allysa Maywald [https://www.linkedin.com/in/allysa-maywald/] & Alexander Hipwell [https://www.linkedin.com/in/awhipwell/], from xGrowth [https://xgrowth.com.au/]. 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au [podcast@xgrowth.com.au] Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 [https://forms.gle/ybDTyjEreR1WiUg16] And for all our other socials visit: https://mtr.bio/xgrowth [https://mtr.bio/xgrowth]

"Innovation isn’t about shiny campaigns. It starts with people, process, and purpose." Joining us for a second time on the podcast is Nicholas Kontopoulos [https://www.linkedin.com/in/nicholask71/], VP of Marketing APJ at Twilio. We explored what real innovation looks like, how to align marketing and sales in global teams, and how Nicholas uses AI. 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/9btCAubJnT0 [https://youtu.be/9btCAubJnT0] This episode covers... * How Twilio’s APJ team is shaping their global strategy * Nicholas’ formula: OP + NT = EOP * What it means to be “AI Ready”  * Why transparency is just as important in the industry today About Nicholas... 'Customer Experience' is more than marketing fluff; “it's a core business ideology that needs to be at the heart of everything we do professionally”.  Nicholas believes that both 'People' and the 'Promises' we make are at the very heart of a Brand - be that the Brand we work for or our very own Personal Brand. He is passionate about challenging the 'status-quo' and 'management dogma' that stifles the creative thinking process that's paramount to delivering fantastic customer experiences. Nicholas is continually striving to harness his 30+ years of professional experience, which he built across multiple industries and geographies, to develop innovative and viable business strategies for both the enterprise he works for and the great clients he gets to serve as VP of Marketing, APJ, at Twilio. _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 [https://forms.gle/NaN6W8qj1qQsfpTe9] 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ [https://xgrowth.com.au/abm-report/] Hosted & Produced by Shahin Hoda [https://www.linkedin.com/in/shoda/], Allysa Maywald [https://www.linkedin.com/in/allysa-maywald/] & Alexander Hipwell [https://www.linkedin.com/in/awhipwell/], from xGrowth [https://xgrowth.com.au/]. 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au [podcast@xgrowth.com.au] Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 [https://forms.gle/ybDTyjEreR1WiUg16] And for all our other socials visit: https://mtr.bio/xgrowth [https://mtr.bio/xgrowth]