Social SEO, Grad Enrollment, and CMS Strategy Updates - Higher Education Marketing Trends May 1, 2025

Social SEO, Grad Enrollment, and CMS Strategy Updates What’s new in higher ed marketing this month? This episode covers: * TikTok, LinkedIn, and Instagram strategies that move the needle * Why student-generated content still wins * Social SEO tactics that help your posts rank * CMS features that improve campaign results * Trends in graduate enrollment and ad desig We break down what’s working across platforms, content types, and digital tools. Tune in to sharpen your strategy as we move through 2025. Timestamps: 00:00 — Intro 00:42 — Social media in student recruitment 01:20 — TikTok, Instagram & LinkedIn content strategies 02:43 — Student-created content and authenticity 03:39 — Social SEO: how search works inside platforms 05:13 — Interactive and gamified content formats 05:36 — Cultural values shaping campaigns 06:08 — Tracking what actually matters 07:30 — Graduate enrollment shifts and responses 08:52 — Website CMS as a campaign tool 11:13 — Higher ed ad trends for 2025 13:53 — Key takeaways for enrollment marketing 17:38 — Strategy evolution and next steps 20:17 — Wrap-up Learn more about the Higher Education Marketing Institute: * Website: https://highereducationmarketinginstitute.com/ * X: https://x.com/HEMInstitute * LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/ * YouTube: https://www.youtube.com/@HigherEducationMarketing