Hit Record Podcast - FI GROW Solutions

In this episode of the FI GROW podcast, CEO Meredith Olmstead and Sales Director Danielle Fancher dig into a powerful conversation around customer acquisition vs. retention—and why focusing on deeper relationships with your existing members may be your most overlooked growth opportunity. From defining true onboarding to real-world tactics that work, they share actionable strategies to personalize, automate, and maximize every new relationship at your credit union or community bank. Key Takeaways: * Retention Costs Less—and Delivers More: It costs 5–7x more to acquire a new customer than to deepen a relationship with an existing one. Strong onboarding = stronger ROI. * Onboarding Is More Than a Thank-You Note: True onboarding is a multi-channel, personalized, data-driven experience that nurtures product adoption and trust. * Personalization Drives Growth: When onboarding is tailored to each user’s actions and needs, customers are more likely to open 3+ new products in their first 12 months.

Surveys aren't just for collecting opinions—they’re tools for growth. In this episode, Meredith Olmstead and Nida Ajaz explore how banks and credit unions can use surveys strategically to deepen member relationships, improve product offerings, and make smarter, data-informed decisions. From onboarding to attrition, they share real use cases that turn feedback into action. Key Takeaways: Surveys + Data = Smarter Strategy: Relying on surveys alone can miss the mark. Marry member sentiment with real behavioral data to fuel better decisions. Survey Timing Matters: Onboarding, application abandonment, and account closures are prime moments to gather actionable insights. Make It Actionable: Use automation to route feedback, celebrate wins, respond to dissatisfaction, and drive follow-up campaigns (like Google reviews or referral asks).

In our latest episode, Meredith Olmstead, CEO of FiGrow Solutions, joins forces with Inbound Marketing Manager Rebecca Gwaltney to explore creative and effective ways to harness the power of automated emails. Beyond the basics, they delve into advanced strategies for financial institutions to engage customers meaningfully, ensuring their services remain indispensable. Key Takeaways: Re-engagement Campaigns: Utilize transaction data to trigger re-engagement emails, encouraging consistent usage and reinforcing your status as the primary financial institution. Product Lifecycle Communications: Automate emails around specific product milestones, such as post-purchase check-ins or warranty expirations, to maintain communication and offer relevant additional services. Behavior-Based Customization: Tailor automated emails based on user behaviors and interactions, like page visits or product interest, ensuring content relevance and increasing conversion chances

Join Meredith Olmstead and Kristin Mock from FI GROW Solutions as they dive deep into the lesser-known features of HubSpot that can transform how financial institutions engage with their clients. Discover innovative ways to leverage smart content, enhance user experiences, and optimize your digital strategy. Key Takeaways: * Smart Content: Tailor your digital presence dynamically based on user behaviors and characteristics to provide a personalized experience for each visitor. * SEO Website Scan: Utilize HubSpot’s built-in tools to analyze and optimize your website’s SEO performance effortlessly. * HubSpot Academy: Access a wealth of resources and training materials to keep your team at the cutting edge of marketing technology.

Meredith Olmstead and Kristin Mock from FI GROW Solutions discuss a recurring challenge faced by marketing departments in banks and credit unions: the lack of clear, measurable goals. In their conversation, they explore the importance of setting specific objectives for marketing teams to effectively align their strategies and resources, enhancing overall institutional performance. Three Key Highlights: 1. Clear Goals Essential: Specific, measurable goals are vital for marketing departments to effectively align their strategies with the institution's objectives. 2. Executive Communication: It's crucial for executives to communicate these goals across all departments to ensure a unified approach towards achieving them. 3. Regular Updates and Reviews: Continuously tracking progress towards these goals and adjusting strategies as necessary is key to maintaining momentum and achieving desired outcomes.