The Shopify Growth Show

We bought a DTC brand. Now we’re putting it through the GrowthHit wringer. This is the actual strategy we’re using to scale Neat Apparel — and yes, we’re sharing everything. In this solo episode, Jim Huffman shares the full behind-the-scenes growth plan for Neat Apparel — a sweat-proof clothing brand recently acquired by GrowthHit. You’ll hear the exact tactics he’s using to revamp the site, increase AOV, build email flows, and tackle paid ads — all with a bootstrapped budget and a sharp eye on product-market fit. If you want a real-time blueprint for scaling a Shopify brand in a red-ocean category, this is it. Key Topics Covered: * Why “shut up and listen” was step one post-acquisition * AOV > ROAS: The case for bundling and upsells * How they’re balancing paid media and scrappy growth * Their ad creative testing process (30+ angles) * SEO, seasonality, and what they’re betting on long-term Follow The Shopify Growth Show for more build-in-public breakdowns like this. Real playbooks, no fluff.              Resources: * The Shopify Growth School [https://shopifygrowthschool.com/] * Neat Website [https://www.neatapparel.com/] * Jim Huffman website [http://jimwhuffman.com/] * Jim's Twitter [https://twitter.com/JimWHuffman] * GrowthHit [https://growthhit.com/] * The Growth Marketer's Playbook [https://growthmarketersplaybook.com/] Additional episodes you might enjoy: * Startup Ideas by Paul Graham (#45) [https://podcasts.apple.com/us/podcast/startup-ideas-by-paul-graham-45/id1562388323?i=1000538908197] * Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) [https://podcasts.apple.com/us/podcast/nathan-barry-how-to-bootstrap-a-company-to-%2430m-in/id1562388323?i=1000535983838] * How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) [https://podcasts.apple.com/us/podcast/how-i-met-my-biz-partner-and-less-learned-hitting-%242m-arr-44/id1562388323?i=1000538187224] * Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) [https://podcasts.apple.com/us/podcast/ryan-hamilton-on-his-netflix-special-touring-with/id1562388323?i=1000521072332] * How We're Validating Startup Ideas (#51) [https://podcasts.apple.com/us/podcast/how-were-validating-startup-ideas-51/id1562388323?i=1000543344688]

Most founders talk about comfort. Aman engineered it. His Shopify brand took a pain point, added performance tech, and scaled to 8-figures. Aman Advani didn’t plan on launching a DTC fashion brand. But after hating his own suits while working in consulting, he co-founded Ministry of Supply - a menswear company built around comfort, performance, and design. In this episode, he breaks down how they launched with a viral Kickstarter, found product-market fit fast, and scaled through relentless product iteration. If you’re trying to build a differentiated Shopify brand, this episode is packed with tactical gold. Key Topics Covered: * Launching on Kickstarter: strategy, messaging, and momentum * Engineering product-market fit from real pain points * Why Ministry of Supply doubled down on performance materials * Growing a fashion brand with DTC + retail * CEO-level shifts: what Aman had to learn (and unlearn) If you’re building a Shopify brand that solves a real problem — follow The Shopify Growth Show for weekly founder playbooks and tactical episodes. Resources: * Aman Advani [https://www.linkedin.com/in/amanadvani/] * Ministry of Supply [https://www.ministryofsupply.com/] * Jim Huffman website [http://jimwhuffman.com/] * Jim's Twitter [https://twitter.com/JimWHuffman] * GrowthHit [https://growthhit.com/] * The Growth Marketer's Playbook [https://growthmarketersplaybook.com/] * The Shopify Growth Show [https://shopifygrowthschool.com/]

No outside funding. No celebrity co-signs. Just grit, discipline, and branding. Bear Handlon built Born Primitive from a single product into a 9-figure eCommerce brand. Born Primitive started as a niche apparel side hustle — now it’s one of the fastest-growing DTC brands in the fitness space. In this episode, founder Bear Handlon shares how he scaled without a dime of VC money, built an operationally lean machine, and turned authenticity into his biggest marketing weapon. If you’re building a brand in a competitive space, this is a blueprint in niche ownership and brand discipline. Key Topics Covered: * The mindset shift from side hustle to full-time founder * Building a resilient supply chain as a bootstrapped brand * Using rejection to sharpen focus and fuel growth * Branding lessons from a founder-led business * The role of military discipline in running a lean Shopify brand   Resources: * Shopify Growth School [https://shopifygrowthschool.com/] * Growth Marketing OS (Operating System)  [https://growthhit.gumroad.com/l/growth-marketing-os] * GrowthHit [https://growthhit.com/] * Jim Huffman website [http://jimwhuffman.com/] * Jim's Linkedin [https://www.linkedin.com/in/jimwhuffman/] * Jim's Twitter [https://twitter.com/JimWHuffman]

She didn’t plan to build a Shopify brand. But a personal problem led to a product, and a product led to an 8-figure company — featured on Shark Tank. Yve-Car Momperousse created Kreyol Essence out of necessity — and scaled it with pure hustle, purpose, and community. From importing castor oil in rum bottles to landing deals with Ulta and Whole Foods, this is a masterclass in bootstrapped brand building. In this episode, Jim dives into the exact moments that helped Kreyol Essence break out — from scrappy product-market fit testing to the growth inflection Shark Tank created. If you’re growing a Shopify brand, this one’s a blueprint. Topics We Cover: * The “hair loss” moment that launched Kreyol Essence * How to get traction with zero ad budget * Community-first growth: what actually works * What a Shark Tank feature does for traffic, retail, and team * Navigating growth when your brand outpaces your ops Resources: * Yve-Car Momperousse [https://www.linkedin.com/in/yvecar/] * Yve-Car on Instagram [https://www.instagram.com/yvecar/?hl=en] * Kreyol Essence [https://kreyolessence.com/] * Jim Huffman website [http://jimwhuffman.com/] * Jim's Twitter [https://twitter.com/JimWHuffman] * GrowthHit [https://growthhit.com/] * The Growth Marketer's Playbook [https://growthmarketersplaybook.com/]

Your traffic isn’t the problem. Your ads aren’t broken. Your positioning is off. And that’s why you’re stuck. In this solo episode, Jim Huffman shares a live coaching session that breaks down how to actually fix brand positioning — using case studies from Neat Apparel, GrowthHit, and breakout brands like Rocket Money, Warby Parker, and Figma. You’ll learn how better positioning unlocks conversion rate gains, improves messaging, and becomes the foundation for scalable growth. This is the episode for Shopify founders ready to get serious about messaging, differentiation, and the real reasons customers buy. Key Topics Covered: Why your brand pitch likely isn’t working (and how to fix it) Two frameworks to improve your positioning today Speaking to 3 customer types: informed, afflicted, and oblivious Case studies: Spanx, Truvani, Adam Shoes, Rocket Money & more Real examples from GrowthHit and Neat Apparel’s positioning playbook Learn live from Shopify experts. Join our biweekly AI-powered growth sessions - free for founders and marketers - https://shopifygrowthschool.com/  Resources: * Shopify Growth School [https://shopifygrowthschool.com/] * Growth Marketing OS (Operating System)  [https://growthhit.gumroad.com/l/growth-marketing-os] * GrowthHit [https://growthhit.com/] * Jim Huffman website [http://jimwhuffman.com/] * Jim's Linkedin [https://www.linkedin.com/in/jimwhuffman/] * Jim's Twitter [https://twitter.com/JimWHuffman]  Additional episodes you might enjoy: Startup Ideas by Paul Graham (#45) [https://podcasts.apple.com/us/podcast/startup-ideas-by-paul-graham-45/id1562388323?i=1000538908197] Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) [https://podcasts.apple.com/us/podcast/nathan-barry-how-to-bootstrap-a-company-to-%2430m-in/id1562388323?i=1000535983838] How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) [https://podcasts.apple.com/us/podcast/how-i-met-my-biz-partner-and-less-learned-hitting-%242m-arr-44/id1562388323?i=1000538187224] Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) [https://podcasts.apple.com/us/podcast/ryan-hamilton-on-his-netflix-special-touring-with/id1562388323?i=1000521072332] How We're Validating Startup Ideas (#51) [https://podcasts.apple.com/us/podcast/how-were-validating-startup-ideas-51/id1562388323?i=1000543344688]