I'm A Car Chick

Data is the New Inventory: Laura Fleischer on CDP Strategy, Dirty Data, and Scaling Your Brand

18 min · 12 mei 2026
aflevering Data is the New Inventory: Laura Fleischer on CDP Strategy, Dirty Data, and Scaling Your Brand artwork

Beschrijving

In this episode of the I'm a Car Chick podcast, host Shasta Haddock sits down with Laura Fleischer, President of Orange Media Group. Coming from the legacy of the Roman Group (with 37 dealerships), Laura shares her transition from "dealer grandkid" to marketing innovator. We dive deep into why dealerships are sitting on "data gold mines" but are being held hostage by their own tech stacks. Laura reveals the staggering ROI of capturing abandoned service schedulers and explains why 50% of your database might be "dirty data" costing you thousands in wasted ad spend. If you want to move beyond basic KPIs and actually own your customer journey, this conversation on CDPs and data hygiene is your roadmap. #ImACarChick #OrangeMediaGroup #LauraFleischer #AutomotiveMarketing #DataStrategy #CDP #DealershipSuccess #FixedOps #FirstPartyData

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Alle afleveringen

187 afleveringen

aflevering Scaling the Voice of Auto: Yossi Levi on Car Dealership Guy's Evolution, Market Transparency, and Big Moves | NADA 2026 artwork

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aflevering Inspiring the Next Generation: Sandy Zannino on Launching 'Ready Set Auto' & Breaking the Industry Mold artwork

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aflevering Chasing the Dream: Scott Simons on Dealership Ownership, the Commuter Hustle, and NADA 2026 artwork

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aflevering The Streaming Revolution: Owen Moon & Joe Dallas on Connectivity, Networking Secrets, and the Future of DealerStream | NADA 2026 artwork

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aflevering Architecting the Experience: Kelly Reis on Facility Design, Workflow Mapping, and the Retail Shift | NADA 2026 artwork

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