Joy Joya Jewelry Marketing Podcast

What if you could get more results from your email marketing—without sending more emails? In this episode, I’m breaking down simple, effective segmentation tips that every jewelry brand can use to send smarter, more personal messages—and finally see the engagement and sales you’ve been missing.  Whether you’re DIY-ing your marketing or have a small but mighty team behind you, you’ll walk away with practical strategies you can implement right away. 💡 You’ll learn: ✨ Why segmentation isn’t just for big brands or marketing pros ✨ How to make your email strategy feel more human and less overwhelming ✨ Five easy segments to help you send more relevant, high-performing emails ✨ Bonus segmentation strategies to try when you’re ready to level up ✨ What segmentation looks like behind the scenes at Joy Joya—and how we use it daily Plus, in The Gold Mine, I’m reflecting on something a lot of us are feeling lately: what’s going on with Instagram? Tune in to hear my thoughts on why the platform’s becoming more chaotic and how you can protect your energy by focusing on the spaces you truly own—like your email list. Transcript: https://joyjoya.com/blogs/podcast/email-segmentation-for-jewelry-brands-the-secret-to-more-opens-clicks-and-sales [https://joyjoya.com/blogs/podcast/email-segmentation-for-jewelry-brands-the-secret-to-more-opens-clicks-and-sales]

Ever wonder what it really takes to support a growing jewelry brand through marketing? In this episode, I’m pulling back the curtain on what it’s like to run Joy Joya—how we support clients, why email marketing is our anchor, and what a typical day looks like when you’re juggling strategy, storytelling, systems, and service. Whether you run a jewelry brand or a service-based business of your own, this episode offers a relatable, real-world look at the hustle and heart behind the work. 💡 You’ll learn: ✨ Why email marketing has become the foundation of nearly everything we do for jewelry brands ✨ What a typical day looks like for a jewelry marketing agency owner (spoiler: it’s not all glitter and glamour) ✨ How we help brands turn email into a strategic, high-performing sales channel ✨ The key team members who make our work possible—and what each one contributes ✨ The “unseen” side of marketing: project management, communication, and systems that keep things running Plus, in The Gold Mine, I’m reflecting on one of my favorite mindset questions lately: “Is the juice worth the squeeze?” Tune in to hear how I use this metaphor to check in on effort vs. reward—and how it can help you get clarity on your marketing, your business, and your energy. Transcript: https://joyjoya.com/blogs/podcast/behind-the-scenes-of-a-jewelry-marketing-agency-what-it-s-really-like-to-run-joy-joya [https://joyjoya.com/blogs/podcast/behind-the-scenes-of-a-jewelry-marketing-agency-what-it-s-really-like-to-run-joy-joya]

Episode #337 – Build Your Jewelry Business on Your Own Terms: Marketplaces vs. Proprietary Channels So many jewelry business owners pour time and energy into marketing without realizing that where they sell is shaping everything—from what’s possible to how they connect with customers. In this episode, I’m breaking down the difference between marketplaces and proprietary sales channels, how each one impacts your marketing strategy, and what it really takes to build a business on your own terms. 💡 You’ll learn: ✨ The fundamental differences between “renting” on marketplaces (Etsy, Faire, Amazon, etc.) and “owning” your channels (Shopify site, email list, DMs as backup) ✨ Why marketplaces give instant traffic but limit your data, branding control, and long-term equity ✨ How to spot the hidden risks of relying on rented platforms—yes, even Instagram DMs—and why ownership matters ✨ The right marketing focus for each path: from SEO-optimized listings and review strategies to storytelling, email automations, and traffic-driving tactics ✨ Key questions to audit your current sales channels and practical first steps toward greater control and sustainable growth Plus, in The Gold Mine, I’m reflecting on the “Everything Is Figureoutable” mindset—why venting can keep you stuck, how choosing problem-solving over complaining reclaims your power, and small choice-steps that turn frustration into forward momentum. Transcript: https://joyjoya.com/blogs/podcast/build-your-jewelry-business-on-your-own-terms-marketplaces-vs-proprietary-channels [https://joyjoya.com/blogs/podcast/build-your-jewelry-business-on-your-own-terms-marketplaces-vs-proprietary-channels]

Episode #336 – Let Go of Your Marketing Baggage and Grow With Confidence So many jewelry business owners come to marketing weighed down by past experiences, assumptions, and limiting beliefs—and it’s no wonder they’re feeling stuck. In this episode, I’m breaking down the five most common types of “marketing baggage” I see, and showing you how to let go of what’s no longer serving you—so you can move forward with clarity, confidence, and real connection. Marketing isn’t about tricks or trends—it’s about relationship-building. But when emotional residue from the past clouds your judgment, it’s hard to connect in a way that feels authentic and effective. Let’s unpack what’s been weighing you down. 💡 You’ll learn: ✨ The 5 most common limiting beliefs that sabotage growth ✨ Why past experiences with ads, email, or outsourcing may still be affecting you ✨ How to reframe your mindset and regain control of your marketing ✨ The difference between “doing it all” and building sustainable support ✨ Simple mindset shifts that lead to more clarity, ease, and success Plus, in The Gold Mine, I’m reflecting on the emotional baggage your customers bring with them—from hesitation and skepticism to past disappointments—and how you can meet those unspoken fears with empathy, clarity, and trust-building marketing that truly connects. Transcript: https://joyjoya.com/blogs/podcast/let-go-of-your-marketing-baggage-and-grow-with-confidence [https://joyjoya.com/blogs/podcast/let-go-of-your-marketing-baggage-and-grow-with-confidence]

Episode #335 – The Tiny Email Tweak That Skyrockets Clicks + Sales There’s one surprisingly common mistake that jewelry brands make in their email marketing—and it’s costing you clicks, engagement, and sales. In this episode, I break down the single most overlooked element in your emails and show you how to fix it fast. If you want subscribers to actually take action, this one's for you. Even small design tweaks can lead to major results. I’ll walk you through how to improve your email calls-to-action, step-by-step. 💡 You’ll learn: ✨ The #1 CTA mistake almost every jewelry brand makes ✨ Why beautiful design can hurt your click-through rate ✨ How to guide your reader clearly and confidently ✨ Easy changes that boost conversions instantly ✨ What your click-through rate really tells you—and how to improve it Plus, in The Gold Mine, I’m talking about the power of kaizen—a Japanese concept that means “continuous improvement.” I explore how embracing small, consistent changes (even when they feel uncomfortable) can be the key to long-term growth in your business. Transcript: https://joyjoya.com/blogs/podcast/the-tiny-email-tweak-that-skyrockets-clicks-sales [https://joyjoya.com/blogs/podcast/the-tiny-email-tweak-that-skyrockets-clicks-sales]