Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs

Welcome to another episode of The Know, Grow, Scale Podcast with your host, Laura Johns, founder and CEO of The Business Growers. Whether you're just getting started or scaling an established business, this episode brings you three practical, experience-driven tips that every entrepreneur needs in 2025. From defining what your business stands for to building the right team and finding your niche, these insights are rooted in real-world lessons that can help you avoid common pitfalls and accelerate your growth. In this episode, you’ll learn how to: * Define your core values and use them to guide decisions, shape culture, and stay focused when things get challenging * Build a strong team culture by empowering your people to operate in their genius zones and do their best work * Niche down so your business stands out, your messaging gets clearer, and you attract the right clients Whether you're wearing all the hats or starting to delegate, these tips will help you lead with clarity, build with purpose, and grow with confidence. Tune in, take notes, and walk away with actionable advice you can apply today. ____________________________________________________________________ About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth.

Welcome back to Know, Grow, Scale, the podcast for MSPs and tech leaders who want to cut through the noise, grow faster, and scale smarter. In this episode, host Laura Johns exposes one of the most damaging myths in marketing — the belief that marketing is only about lead generation. Here’s the truth. Old-school advice like “build a great website and the leads will come” doesn’t work anymore. If your marketing isn’t building trust, educating your audience, and positioning you as the expert, it’s falling flat. In this episode, you’ll learn: * Why traditional marketing tactics are letting MSPs down * The truth behind why your lead generation efforts aren’t working * How to lead with value and create content that actually connects * Proven ways to nurture your audience using smarter email strategies * How to show up consistently in the right places to build authority * Why focusing less on leads can actually generate more of them If you’ve ever wondered why your demo requests are low or why your emails are getting ignored, this episode will shift your mindset and give you a better way forward. Listen in and learn how to serve first, build trust, and let the leads come to you. ______________________________________________________________________About The Business Growers  Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/

Running an MSP means wearing a lot of hats: tech expert, problem solver, business strategist. But here's the big question. Is your marketing keeping up with the pace you're setting? In this episode of Know Grow Scale, Laura Johns takes a hard look at what it really means for your marketing to "work hard," and how to tell if yours is slacking. From tracking the right metrics and optimizing your visibility to sharpening your messaging and staying consistent, this episode gives MSP owners and marketers the tools they need to make marketing a true growth driver, not just a checklist item. You’ll learn: * Why website traffic doesn’t always equal leads, and what to focus on instead * How to show up in the places your prospects are already searching * What makes messaging memorable and unique in a sea of sameness * Simple strategies to build marketing consistency without burnout * How to test and adapt your strategy for better ROI 💡 If you’ve been putting in long hours but still feel like your marketing isn’t pulling its weight, this episode is your wake-up call. 👉 Subscribe to Know Grow Scale for more practical insights that help you market smarter, not harder. About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth.

In this episode, Laura Johns explores one of the biggest challenges in the cybersecurity space: marketing technical solutions to business decision-makers. If you're a cybersecurity provider or MSP, you know it's not enough to have a great product. You need a strategy that builds trust, guides prospects through the buyer’s journey, and ultimately drives revenue. Learn how to align your marketing funnel with the way cybersecurity decisions are really made. From building awareness to earning long-term client loyalty, this episode covers the entire funnel in a way that’s clear, actionable, and tailored to B2B audiences. What you’ll learn in this episode: * How to map your marketing to the cybersecurity buyer’s journey * Strategies for creating awareness without overwhelming prospects * Tips for addressing both technical and business decision-makers * Ways to reduce perceived risk late in the sales process * Post-sale tactics that support renewals, upsells, and referrals * Metrics that actually matter in the cybersecurity space If you want to create a marketing strategy that works with the sales cycle, not against it, this episode is for you. Need help building a cybersecurity marketing strategy? Visit thebusinessgrowers.com [https://www.thebusinessgrowers.com/] to learn more or book a call. Subscribe for more insights on how MSPs and B2B tech companies can grow with confidence. __________________________________________________________________________ About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.

Are you struggling to generate consistent leads for your MSP? Many IT business owners feel stuck, unsure of the next move to drive real growth. In this episode of Know, Grow, Scale, I’ll break down a 90-day marketing strategy designed to deliver fast, measurable results. Marketing doesn’t have to be complicated, but many MSP owners waste time on strategies that don’t work. In this episode, I’ll outline a step-by-step, 90-day plan that helps you build momentum and generate quality leads without the guesswork. You’ll walk away with clear actions that can make a difference in your business immediately. ➡️ The must-have marketing foundations MSPs need to attract better leads ➡️ How to craft messaging that speaks directly to your ideal clients ➡️ The power of email marketing and how to improve open rates fast ➡️ The best way to track results so you know what’s working ➡️ Where to focus your efforts for long-term success Don’t waste another quarter hoping for results. Tune in now to learn exactly how to take control of your MSP’s growth. _____________________________________________________________________________________ About The Business Growers  Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth.   Visit us at https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0k1OHFIdjNDYk9oZU9jQmY0WVpxNHktZzJrQXxBQ3Jtc0tuSW9wdXd2cnVzVEwwTVUzVWk1QWhfSUNQaU9WU3c2TTMwLXB5elFkM3YySURiZDltOFppbzVZdEpCaVFuMkhGV1JlZWZoal9sOHJUcXBhLUtET3JyTHU1WFpWSkJ2RkpFSzdTa2ItQWxzS282ZmtNMA&q=https%3A%2F%2Fthebusinessgrowers.com%2F&v=HrMzCRAdwu4https://thebusinessgrowers.com/ [https://thebusinessgrowers.com/]