Marketing Mic Drop

The Stratagon creative team discusses the 3 Cs of creativity from the perspective of design, copy, and video: curiosity, collaboration, and courage. Join us for a deep dive into how creativity is an important aspect of marketing and how it aligns with strategy and technology. Creative case studies discussed: https://www.stratagon.com/our-work/rotam-crop-sciences [https://www.stratagon.com/our-work/rotam-crop-sciences]+ https://www.stratagon.com/our-work/uncg-bryan-video [https://www.stratagon.com/our-work/uncg-bryan-video] and more!

Looking to create content and promote it well? Join Abigail Lind, Emily Murphy, and Melissa Campbell as they discuss creating stellar content and ways you can promote it well! See more content resources at stratagon.com/blog [https://www.stratagon.com/blog]

Listen as Alex Moore, Kelly Buck, Ryan Burkett, and Melissa Campbell walk you through everything ABM! In this podcast we talk about tools of the trade, where to start, and why Account Based Marketing matters in the long run! Here's a list of some of our favorite ABM Tools: Hubspot [https://www.hubspot.com/products/abm-software] Marketo [https://www.marketo.com/software/account-based-marketing/] ListenLoop [https://listenloop.com] Terminus [https://support.terminus.com/hc/en-us] LinkedIn ABM [https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/B2B-Marketing/2019/The-Starter-Guide-to-Account-Based-Marketing-on-LinkedIn] Leadfeeder [https://www.leadfeeder.com] Engagio [https://www.engagio.com]

More than half of US B2B marketers said that in-person events and trade-shows were an effective channel for driving conversions. What's going to happen now that those trade shows are no longer taking place? On this episode of Marketing Mic drop, hear from Stratagon's business development lead Michael Christian and digital specialist Kelly Buck as they discuss COVID-19 and how effective sales leaders are combatting the challenges of business development during this pandemic. If you would like to make a difference, consider donating to these amazing non-profits continuing to do good work: - No Kid Hungry [http://nokidhungrync.org/] - Second Harvest Foodbank [https://www.secondharvestmetrolina.org/news-pages/coronavirus-response] - Feeding America [https://www.feedingamerica.org/take-action/coronavirus?s_onsite_promo=lightbox] - Piedmont Triad SPCA [https://www.triadspca.org/] and Charlotte SPCA [https://www.charlottespca.org/] - The Humane Society [https://www.humanesociety.org/resources/coronavirus-covid-19-faq]

Listen to our new Marketing Mic Drop as Ginny Scheer interviews our Business Development (BD) team: Michael Christian and Abigail Lind. We cover everything from a typical workday to client expectations when they decide partner with us. If you missed our first podcast on INBOUND19, check it out here! Our BD discovery process is lengthy because we want to ensure that we understand our prospects’ tech stack and needs, as well as uncover obstacles that they may not have considered. We also strive to educate through our interactions with companies that may be new to the digital space, and they may not know where to begin. Our BD team does a fantastic job uncovering the details that fit into the bigger picture of a company to help them unify marketing, sales, and service. Our conversation also reveals pain points and typical areas of concern that companies generally face when they’re looking to invest in marketing services. Learn about the current state of marketing and where we’re headed in the future.