Marketing x Analytics

This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Be among the first 50 users to sign up and get 6 months of Enterprise tier for free! [http://www.searchmaster.app] Watch this episode on YouTube! [https://youtu.be/UWFnFBPxf1A] In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Matthew Plese, president of catechismclass.com [https://www.linkedin.com/in/plese/], about their efforts in optimizing Google Ads campaigns for his B2C business. Matthew shares insights on keyword strategies, the importance of analyzing organic versus paid searches, and the adaptability needed in digital marketing. They discuss specific strategies to improve ROI, including conversion value implementation, keyword analysis, ad creative enhancements, and A/B testing. The conversation highlights the necessity of continuous optimization and data-driven decision-making in successful online advertising. Follow Marketing x Analytics! X [https://twitter.com/mxapodcast]          |          LinkedIn [https://www.linkedin.com/company/89942701/]   Click Here for Transcribed Episodes of Marketing x Analytics [https://app.podscribe.ai/series/1200109]   All view are our own.

Watch this episode on YouTube! [https://youtu.be/l0Ww1hDyzcg] In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Jeff Sauer, co-founder of Measure Holdings Group [https://www.linkedin.com/in/jeffsauer/], about his extensive experience in the digital marketing and analytics industry. Jeff discusses his journey from running an agency to founding educational platforms like MeasureU.com and Data-Driven U, focusing on the shift towards AI-first business models and the future of marketing measurement. They also delve into the challenges of measuring top-of-funnel campaigns and the impact of privacy regulations on tracking and analytics. Follow Marketing x Analytics! X [https://twitter.com/mxapodcast]          |          LinkedIn [https://www.linkedin.com/company/89942701/]   Click Here for Transcribed Episodes of Marketing x Analytics [https://app.podscribe.ai/series/1200109]   All view are our own.

Watch this episode on YouTube! [https://youtu.be/F25kM-bsswQ] In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Cody Jensen, founder of Search Bloom, a digital marketing agency specializing in SEO, Google Ads, and conversion rate optimization [https://www.linkedin.com/in/codycjensen/]. Cody shares his unconventional path to digital marketing, starting at Google, moving to SEO companies, and eventually creating Search Bloom to maintain integrity in digital marketing practices. They discuss strategies for optimizing SEO for search engines and LLMs, the importance of analytics, and navigating changes in PPC campaigns. Cody also shares impactful client success stories and future developments in the field. Follow Marketing x Analytics! X [https://twitter.com/mxapodcast]          |          LinkedIn [https://www.linkedin.com/company/89942701/]   Click Here for Transcribed Episodes of Marketing x Analytics [https://app.podscribe.ai/series/1200109]   All view are our own.

Watch this episode on YouTube! [https://youtu.be/TBrvgQgBnAY] In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Todd Latham [https://www.linkedin.com/in/lathamtodd/], CEO of Attest [https://www.askattest.com/], a market research platform. Latham discusses the evolution and benefits of fast, AI-driven market research, highlighting the efficiency, speed, and broad demographic reach of modern methods compared to traditional approaches. They explore various research types, the impact of AI, and the importance of hybrid research combining customer and market insights. Latham also shares his career journey and insights into transitioning from large corporations to smaller, agile companies. Follow Marketing x Analytics! X [https://twitter.com/mxapodcast]          |          LinkedIn [https://www.linkedin.com/company/89942701/]   Click Here for Transcribed Episodes of Marketing x Analytics [https://app.podscribe.ai/series/1200109]   All view are our own.

Watch this episode on YouTube! [https://youtu.be/uiIQeHO3utg] In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Scott Cate, founder of 301.Pro [https://www.linkedin.com/in/scottcate/], about reinventing the hyperlink for personalized marketing. Scott explains how their rules engine can change link destinations based on real-time data such as time of day, location, and weather, improving user experience and increasing conversion rates. He also discusses the differentiation from on-page personalization tools, the technical aspects of their platform, and the benefits for both large enterprises and smaller businesses. Follow Marketing x Analytics! X [https://twitter.com/mxapodcast]          |          LinkedIn [https://www.linkedin.com/company/89942701/]   Click Here for Transcribed Episodes of Marketing x Analytics [https://app.podscribe.ai/series/1200109]   All view are our own.