Mastering Social Media for Schools

1. Andrea Gribble spills the details on where to find her (and the purple crew!) at NSPRA—plus one must-see booth activity you’ll regret missing! 2. Want to avoid session FOMO? Hear Andrea’s top tip for planning your schedule—and the one tool she swears by. 3. From packing hacks to power snacks, get the inside scoop on how to survive (and thrive) at this year’s seminar. 4. Not heading to DC? No problem. Discover the trending topics and presentation sneak peeks that every school communicator should know. Email: andrea@socialschool4edu.com [andrea@socialschool4edu.com]  Follow Andrea on X: @andreagribble [https://x.com/andreagribble]  Website: www.socialschool4edu.com [http://www.socialschool4edu.com]  Facebook: https://www.facebook.com/socialschool4edu [https://www.facebook.com/socialschool4edu]  USEFUL INFORMATION * Grab your sparkly jacket here! [https://amzn.to/3TNtWRc] * https://www.nspra.org/National-Seminar/ [https://www.nspra.org/National-Seminar/]  * Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity [https://socialschool4edu.com/book/] now! * Interested in our membership program? Learn more here: https://socialschool4edu.com/ [https://socialschool4edu.com/] MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! [http://socialschool4edu.replynow.ontraport.net/secrets] Sign up for our free e-newsletter - click here [http://socialschool4edu.respond.ontraport.net/newsletter-sign-up] www.SocialSchool4EDU.com [http://www.socialschool4edu.com]

1. Jenny and Lauren share how combining communications with community education helps build trust, engagement, and referendum support in River Falls, WI. 2. Hear why the new social media retreat stood out—from hands-on learning to meaningful networking with peers who “get it.” 3. Discover the team’s big “aha” around AI tools—and why staying authentic is more important than ever. 4. Learn how River Falls uses character education, school forests, and staff appreciation to strengthen connections across their community. SPECIAL GUESTS Jennifer Ames Community Education & Communications Director School District of River Falls, Wisconsin Email: jennifer.ames@rfsd.k12.wi.us [jennifer.ames@rfsd.k12.wi.us]  Lauren Kaminski Program Assistant School District of River Falls, Wisconsin Email: lauren.kaminski@rfsd.k12.wi.us [lauren.kaminski@rfsd.k12.wi.us]  Website: https://www.rfsd.k12.wi.us/ [https://www.rfsd.k12.wi.us/]  Facebook: https://www.facebook.com/RiverFallsSchoolDistrict/# [https://www.facebook.com/RiverFallsSchoolDistrict/#]  Instagram: https://www.instagram.com/riverfallssd/ [https://www.instagram.com/riverfallssd/]  USEFUL INFORMATION * Interested in the 2026 Social Media for Schools Retreat? Make sure you are subscribed to our newsletter! [http://socialschool4edu.respond.ontraport.net/newsletter-sign-up] * Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity [https://socialschool4edu.com/book/] now! * Interested in our membership program? Learn more here: https://socialschool4edu.com/ [https://socialschool4edu.com/] MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! [http://socialschool4edu.replynow.ontraport.net/secrets] Sign up for our free e-newsletter - click here [http://socialschool4edu.respond.ontraport.net/newsletter-sign-up] www.SocialSchool4EDU.com [http://www.socialschool4edu.com]

In this jam-packed episode, Andrea sits down with Laurie Ehrlich and Miriam Stein, co-founders of ThriveHive, to talk about the real-world challenges—and solutions—schools face with enrollment, marketing, and social media strategy. From building healthy teams to crafting intentional messaging, this episode is full of practical insights for any school ready to level up. 4 Key Takeaways for Listeners: 1. What simple shift could instantly bring more clarity and purpose to your school’s social media posts? 2. How often should your marketing and enrollment teams actually meet—and why does it matter? 3. What behind-the-scenes systems can help you turn more inquiries into enrollments (without adding more stress)? 4. Why fixing your team dynamics might be the unexpected key to filling your classrooms. SPECIAL GUESTS Laurie Ehrlich Co-Founder + Marketing Strategist Thrive Hive, Maryland Miriam Stein Co-Founder + Enrollment Strategist Thrive Hive, Maryland Email: hello@thrivehive.group [hello@thrivehive.group]  Website: https://www.thrivehive.group/ [https://www.thrivehive.group/]  LinkedIn: https://www.linkedin.com/company/thrivehivegroup/ [https://www.linkedin.com/company/thrivehivegroup/]  USEFUL INFORMATION * 🎥 Want to see the magic in action? Check out this powerful video [https://www.instagram.com/p/DGD54BJxQIk/] mentioned in today’s K12PRtip where students take the mic and share from the heart—no script needed, just real stories captured with a simple setup! * Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity [https://socialschool4edu.com/book/] now! * Interested in our membership program? Learn more here: https://socialschool4edu.com/ [https://socialschool4edu.com/] MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! [http://socialschool4edu.replynow.ontraport.net/secrets] Sign up for our free e-newsletter - click here [http://socialschool4edu.respond.ontraport.net/newsletter-sign-up] www.SocialSchool4EDU.com [http://www.socialschool4edu.com]

1. Max Smith, Digital Marketing Manager at Region 10 ESC, shares how he’s using social media to amplify school stories and connect with the community. 2. Ready to level up your social media game? Hear how Max launched the Get Social Summit and why it’s a must-attend for school communicators. 3. Max’s go-to advice: Stop ignoring comments! Learn how engaging with your audience can transform your social media presence. 4. Do you have a social media idea that’s working wonders? Max shares how other agencies can create impactful training events that bring school pros together. SPECIAL GUEST Max Smith Digital Marketing Manager Region 10 ESC, Texas Email: max.smith@region10.org [max.smith@region10.org]  LinkedIn: https://www.linkedin.com/in/sterling-max-smith/ [https://www.linkedin.com/in/sterling-max-smith/]  X: @SterlingMaxS [https://x.com/SterlingMaxS]   Website: https://www.region10.org/ [https://www.region10.org/]  Facebook: https://www.facebook.com/Region10ESC [https://www.facebook.com/Region10ESC]  Instagram: https://www.instagram.com/region10esc/ [https://www.instagram.com/region10esc/]  X: https://x.com/Region10ESC [https://x.com/Region10ESC]  LinkedIn: https://www.linkedin.com/company/region-10-esc/ [https://www.linkedin.com/company/region-10-esc/]  USEFUL INFORMATION * You’re invited to the Get Social Summit! Find all information on registration, presentation proposals and more here: https://www.region10.org/o/r10esc/page/get-social-summit [https://www.region10.org/o/r10esc/page/get-social-summit]  * Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity [https://socialschool4edu.com/book/] now! * Interested in our membership program? Learn more here: https://socialschool4edu.com/ [https://socialschool4edu.com/] MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! [http://socialschool4edu.replynow.ontraport.net/secrets] Sign up for our free e-newsletter - click here [http://socialschool4edu.respond.ontraport.net/newsletter-sign-up] www.SocialSchool4EDU.com [http://www.socialschool4edu.com]

1. Superintendent Dr. Jason Hewitt and communications pro Erin Goad open up about how Shepherd ISD rebuilt community trust using social media. 1. Think you can't afford a communications director? Hear how Erin’s unique path from librarian to storyteller is helping transform culture in their small Texas district of 1900 students. 2. Wondering how to celebrate teachers and grow your own staff? Don’t miss Shepherd’s jaw-dropping surprise patrol and Inspire program—it’s changing lives. 3. Shepherd ISD made a bold move: turning off Facebook comments. Find out why—and how it actually boosted engagement and community respect. SPECIAL GUESTS Dr. Jason Hewitt Superintendent Shepherd ISD, Texas Email: jhewitt@shepherdisd.net [jhewitt@shepherdisd.net]  Erin Goad Director of Communications and Library Services Shepherd ISD, Texas Email: egoad@shepherdisd.net [egoad@shepherdisd.net]  Website: https://www.shepherdisd.net [https://www.shepherdisd.net]  Facebook: https://www.facebook.com/ShepherdISD/ [https://www.facebook.com/ShepherdISD/]  USEFUL INFORMATION * Learn more about the TIA - Teacher Incentive Allotment Awards - https://www.youtube.com/watch?v=xIw3NvPKw0g [https://www.youtube.com/watch?v=xIw3NvPKw0g] * Planning to attend NSPRA? Don’t miss our 4-hour workshop with #SocialSchool4EDU on Sunday, July 20! Get hands-on strategies to level up your school’s social media game. Sign up here 👉 https://forms.gle/jy61GdRnrTmuCYsMA [https://forms.gle/jy61GdRnrTmuCYsMA] * Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity [https://socialschool4edu.com/book/] now! * Interested in our membership program? Learn more here: https://socialschool4edu.com/ [https://socialschool4edu.com/] MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! [http://socialschool4edu.replynow.ontraport.net/secrets] Sign up for our free e-newsletter - click here [http://socialschool4edu.respond.ontraport.net/newsletter-sign-up] www.SocialSchool4EDU.com [http://www.socialschool4edu.com]