McKinsey on Building Products

In this episode of McKinsey on Building Products, host Rikki Singh and Yuhki Yamashita, CPO of Figma, explore building user-obsessed products and the future of design. They delve into key elements of creating a PLG flywheel, importance of community in fostering product adoption, and the transformative impact of generative AI on product development. See www.mckinsey.com/privacy-policy [https://www.mckinsey.com/privacy-policy] for privacy information

In this episode of McKinsey on Building Products, host Rikki Singh reflects on the conversations she had with our guests in 2024, and highlights five key takeaways. Listen in to find the top picks. See www.mckinsey.com/privacy-policy [https://www.mckinsey.com/privacy-policy] for privacy information

In this episode of McKinsey on Building Products, host Rikki Singh and Paul Yacoubian, founder and CEO of Copy.ai, discuss how an AI-native company leverages product-led growth. They explore how to build a product-led growth funnel from scratch, variations in PLG approaches by target customer segments, and the evolution from product-led growth to product-led sales. See www.mckinsey.com/privacy-policy [https://www.mckinsey.com/privacy-policy] for privacy information

In this episode of McKinsey on Building Products, host Rikki Singh and Robert Chatwani, President of Growth at Docusign, discuss how to drive sustainable revenue growth and brand love through product-led sales. They explore the importance of creating value for customers before capturing it, delivering a great end-to-end customer journey, and aligning teams to pursue shared outcomes through data. See www.mckinsey.com/privacy-policy [https://www.mckinsey.com/privacy-policy] for privacy information

In this episode of McKinsey on Building Products, host Rikki Singh and Varun Parmar, General Manager at Adobe and former CPO at Miro and Box, discuss how exceptional products drive growth. They explore the importance of reducing time to customer value, achieving cross-functional alignment, and embracing cultural shifts – key elements for advancing product-led sales, an evolution from product-led growth. See www.mckinsey.com/privacy-policy [https://www.mckinsey.com/privacy-policy] for privacy information