Melcrum

How Deloitte US smartly positioned content to combat corporate noise

Noise is a problem for most of us. It frustrates communicators and distracts from our messages. We often talk about cutting through the noise. But how do we actually do it? Deloitte US faced this challenge head-on. They implemented a new content strategy that uses three core pillars to bring value and buy-in. Their use of the communication resource center is especially powerful, and is at the heart of this interesting and useful case study. In this exclusive Forum webinar, we looked at how Deloitte US brought their plan to life, their successes, and a few lessons we can all learn from. Kelly Campbell, Senior Manager - U.S. Communications, Deloitte, joined us live, shared real insight and answered your questions.

How Deloitte US smartly positioned content to combat corporate noise

itunes pic [https://assets.podomatic.net/ts/b8/c3/31/jessica-crighton/1400x1400_10266733.jpg] Noise is a problem for most of us. It frustrates communicators and distracts from our messages. We often talk about cutting through the noise. But how do we actually do it? Deloitte US faced this challenge head-on. They implemented a new content strategy that uses three core pillars to bring value and buy-in. Their use of the communication resource center is especially powerful, and is at the heart of this interesting and useful case study. In this exclusive Forum webinar, we looked at how Deloitte US brought their plan to life, their successes, and a few lessons we can all learn from. Kelly Campbell, Senior Manager - U.S. Communications, Deloitte, joined us live, shared real insight and answered your questions.

Employee Engagement: Global trends, practices & approaches

Employee Engagement continues to be a key priority for many organizations, as businesses seek ways to strengthen engagement, loyalty, performance and productivity – all of which impact on the bottom line. As such, many of you have been talking to us about ways to engage employees – as well as measure engagement levels across the organization – to see how we can help. Melcrum recently collaborated with EdelmanENGAGE to produce a study into Global Employee Engagement. So, this webinar will firstly share some of the key insights and findings from this study, exploring current practices, trends and approaches to engagement surveys. We'll then move from insights into actionability to help you tackle some of your key engagement challenges: who to partner with on engagement; how to run effective surveys; and how to drive actions from results. We'll share best practices in these areas, as well as tips and tools to help you address employee engagement from a new perspective!

Employee Engagement: Global trends, practices & approaches

itunes pic [https://assets.podomatic.net/ts/b8/c3/31/jessica-crighton/1400x1400_10266733.jpg] Employee Engagement continues to be a key priority for many organizations, as businesses seek ways to strengthen engagement, loyalty, performance and productivity – all of which impact on the bottom line. As such, many of you have been talking to us about ways to engage employees – as well as measure engagement levels across the organization – to see how we can help. Melcrum recently collaborated with EdelmanENGAGE to produce a study into Global Employee Engagement. So, this webinar will firstly share some of the key insights and findings from this study, exploring current practices, trends and approaches to engagement surveys. We'll then move from insights into actionability to help you tackle some of your key engagement challenges: who to partner with on engagement; how to run effective surveys; and how to drive actions from results. We'll share best practices in these areas, as well as tips and tools to help you address employee engagement from a new perspective!

Breaking Free from Rigid Structures for Greater IC Agility

Several leading organizations are seeing success in organizing and structuring the function around go-to-market priorities instead; by doing so, we can more easily deploy IC resources to support business priorities as they shift in response to market demand. At the same time, agility also requires communicators capable of moving beyond specialist skill sets, titles and roles to deliver comprehensive and high-level communication support. Cisco Systems and Bell Helicopter are both deploying new-in-kind communication generalists in agile, cross-functional teams organized around business priorities. Watch this webinar for a closer look at best practices in agility from these two companies. Bridget Hall, IC Manager at Bell Helicopter, will be on the line with us to add color to her team’s story and answer your questions live.