MerchantSpring Marketplace Masters

Agency Best Practice | Clearing Amazon Inventory: Cost, Causes, and Liquidation Options for Brands

How should Amazon brands deal with slow-moving and stuck inventory before fees, margin erosion, and bad decisions pile up?  In this episode, Paul Sonneveld [https://www.linkedin.com/in/paulsonneveld/] speaks with Chad Davis [https://www.linkedin.com/in/chaddavis7/], founder of Lucra Commerce, about how excess inventory happens, what it truly costs, and how brands should evaluate their options—from price moves and Subscribe & Save plays to removals, disposals, and doing nothing when storage economics actually justify it.

Amazon Vendor | How to Build Strong Vendor Relationships With Amazon — and Making AVS Pay Off

What does a strong Amazon vendor relationship actually look like—and when is AVS worth the cost?  In this episode, Paul Sonneveld [https://www.linkedin.com/in/paulsonneveld/] speaks with Travis Chappell [https://www.linkedin.com/in/travischappelluk/] (Head of Vendor Services at Venture Forge) about how vendors can move beyond transactional interactions with Amazon and build relationships that improve speed, visibility, and commercial outcomes.  They unpack the real roles of AVS, Vendor Managers, Senior Vendor Managers, and Category Leads, how to manage those relationships intentionally, and how to tell whether AVS is creating value or just adding cost.

Amazon Vendor | Operating Rhythm Tune-Up for Large CPG: Recalibrating KPIs, and Ways of Working

Large CPG teams don’t lose on Amazon because they lack effort—they lose because their operating rhythm can’t keep up with complexity.  In this episode, Donte McCrary-McClain [https://www.linkedin.com/in/dontemccrarymcclain/] (Willse-McClain Advisory) explains why late February is the ideal moment to tune up your Vendor Central ways of working, how to choose KPIs that actually trigger decisions, and how to build launch governance that prevents cross-functional chaos.  Expect practical frameworks for KPI ownership, readiness gates, weekly huddles that drive action (not decks), and a repeatable learning loop across content, media, and supply.

Agency Best Practice | How to Turn Your Agency into a Profit Partner

Amazon profitability isn’t a “finance problem” anymore—it’s the make-or-break conversation agencies must lead.  In this episode, Andrew Morgans [https://www.linkedin.com/in/watchdrewwork/] (CEO, Marknology) explains how agencies can shift from execution vendors to profit partners, using structured diagnosis, fee visibility, and cross-functional levers (content, ads, ops, strategy) to protect margins as Amazon costs keep rising.  Expect practical quick wins, a KPI→root cause→fix framework, and how to keep client relationships alive when budgets get squeezed.

Amazon Vendor Global Summit | Day 2 | Vendor Summit | Panel Discussion

🧠 Amazon Vendor in 2026: Complexity Up, Support Down—Now What? This session was recorded as part of the Amazon Vendor Summit on Day 2. In this no-holds-barred closing panel, six of the sharpest minds in Amazon Vendor strategy—Sam Adams [https://www.linkedin.com/in/sam-adams-79393b19a/], Chris Khoo [https://www.linkedin.com/in/chris-khoo-commerce/], Paola Marzario [https://www.linkedin.com/in/paolamarzario/], Oliver Tomaschewski [https://www.linkedin.com/in/oliver-tomaschewski/], Toni Turbanisch [https://www.linkedin.com/in/t-toni/], and James Wakefield [https://www.linkedin.com/in/james-wakefield-amazon-consultant/]—break down how brands can thrive as Vendor Central becomes more automated, fragmented, and unforgiving. Expect tactical takes on the hybrid model as insurance, the one hire that matters (data mastery), the truth about VM support (it’s already gone), and why off-Amazon traffic and operational resilience are now essential—not optional. If you want to stay in control as Amazon changes the rules, start here.