Morning Drive

Why Every World Cup Team Wants a Hit Song

23 min · 29 jun 2026
aflevering Why Every World Cup Team Wants a Hit Song artwork

Beschrijving

As the World Cup intensity peaks in the knockout stages, music has become as crucial to a team's campaign as their tactical formation. Julie Hanse, Director of Partnerships at MassiveMusic, joins Tim Elliott to unpack the lucrative business of sports anthems, exploring why global teams and major brands are obsessively investing in sonic strategies, stadium chants, and official tracks to fuel national pride and secure massive commercial wins.

Reacties

0

Wees de eerste die een reactie plaatst

Meld je nu aan en word lid van de Morning Drive community!

Probeer gratis

Probeer 14 dagen gratis

€ 9,99 / maand na proefperiode. · Elk moment opzegbaar

  • Podcasts die je alleen op Podimo hoort
  • 20 uur luisterboeken / maand
  • Gratis podcasts

Alle afleveringen

610 afleveringen