No Hype

Ajay Kapoor, an award-winning executive at General Motors, joins Allyson Dietz and Sam Shapiro-Kline to discuss the transformation that today’s marketing drives for all types of organizations from startups to scaled enterprises. Follow along as they dive into how marketing adapts to evolving consumer needs, data depreciation and brand legacies. Hear Kapoor’s take on reverting back to the pre-digital revolution, potential growth for General Motors, and why people feel the need to name inanimate objects.

Join Matt Dailey, founder of Effective Media Consulting, as he talks brand performance with Allyson and Brett, and discusses all the ways media can help drive business growth. Hear Dailey’s unique perspective on everything from innovative measurement approaches and silos, to the fundamentals of advertising and halo effects.  Listen out for why he believes an opera singer hits the right note when it comes to merging brand and performance.

There’s no doubt that modern cross-channel measurement poses a unique challenge, but that still leaves lingering questions: What’s the best approach for stitching together data across walled gardens and closed loop environments? What role does identity play in facilitating actionable measurement? And what does good performance marketing measurement actually look like? Hear from industry experts as they look to answer these questions and more to untie this knot of modern measurement.

Measurement is crucial to understanding performance and evaluating investment, but it’s only getting harder as the broader media ecosystem becomes more fragmented and more walled gardens spring up. Data is more available but less centralized, presenting a fundamental challenge for cross-channel measurement. This episode covers the headwinds facing measurement in an increasingly-gated media environment and how marketers and media companies alike can get the insights they need.

Crystal Wallace, Chief Growth Officer for Platforms at Kinesso, joins Allyson and Brett to explore the Marketing Principles key to effective human connection in advertising.  Join them as they discuss the importance of effectively leveraging data to drive relevant advertising, the digital twin experience in the retail environment, and why understanding that the consumer journey is an amalgamation of both offline and online. As Wallace notes, be brave, don't follow the hype, and go back to the brilliant basics and lay a framework. The most valuable data is your own data. You know your products, supply chain, and what your ad stock is. It's all about the unification of this data.