ON Uganda Podcast.

Hillary Baguma, Brand Manager at Uganda Breweries Limited shares his journey into marketing, discussing the importance of creativity, understanding consumer behavior, and anticipating future trends. He highlights the evolving role of authenticity and influencer marketing, and the impact of technology and AI on the field. The conversation also touches on the need for increased support for local products to achieve a middle-class economy in Uganda by 2040. Additionally,  Hillary discusses impactful social campaigns, including autism awareness and the initiatives of the Soroti Cricket Academy, showcasing how brands can create meaningful impacts within their communities. 00:29 Introduction to the Podcast 00:56 Marketing Insights with Hillary Baguma 01:23 The Power of Creativity in Marketing 01:40 Understanding Consumer Behavior 02:20 The Dynamic Nature of Marketing 03:45 The Role of Authenticity in Branding 05:13 Hillary Baguma's Journey into Marketing 05:47 The Impact of Empathy in Marketing 09:26 The Importance of Marketing Education 10:52 Autism Awareness Campaign 12:18 Challenges and Support for Autism 17:00 The African Marketer's Convention 18:43 The Future of Marketing and Technology 20:34 Global Marketing Strategies for Africa 21:29 The Untapped Potential of Africa 24:22 The Future of Marketing: Authenticity and AI 27:13 Sustainability and Traditional Media in Marketing 30:29 Achieving a Middle-Class Economy in Uganda 36:36 Impactful Marketing Campaigns and Social Initiatives 44:38 Closing Thoughts and Call to Action Follow up with him on LinkedIn, X in his name! Share your feedback and inquiries at onugandapodcast@gmail.com or call/WhatsApp +25678537996.  PODCAST DISCLAIMER.  The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you.  As of 25.09.24

"A fashion show isn’t a unique concept, it’s been done, but no one does it like us” – Kampala Fashion Week's PR Director - Melinda Wavamunno shares relevant insights in this special even, though recorded pre-Corona times. “Our team was working on developing our 7th edition | September 2020, aiming to push our boundaries & change our audience experience. With all the changes of these times, it became clear this years’ KFW would have to be postponed. We have chosen to use this situation as a learning opportunity for increased consciousness of our industry and the role it plays in our society.  We believe the industry at large is closer than ever to a destination we have supported since our inception - to source and create locally, respect African craft and protect and adapt to our environment.  As we navigate the way forward we are committed to ensure our platform continues to support the business of African fashion, Art and provide a meaningful experience for everyone involved. Thank you for all your support. #Staysafe #covid19” KFW. Email us on onuganda@gmail.com or WhatsApp at +256781537996. Reach out to Melinda and check out KFW creativity on IG [https://www.instagram.com/kampalafashionweek/] and Facebook  [https://web.facebook.com/KAMPALAFASHIONWEEK/posts/3093199480719623.] Special Thanks to Chad Matovu our sound engineer, Umisha Gheewala for giving us rights to "Sounds of Uganda [https://www.youtube.com/watch?v=namd9OGm1y0&t=36s]" watch the video here, Michael Moeller and Amanda Phylis Turwomwe. #Communications #engagement #Fashionweek #investment #TeesaAdvisoryServices #change #SAFashion #FashionPR #Art #FashionTrends #storytelling #strategy #authenticity #locgic #sustainablebusiness #UgandaFashionCouncil #AfricaFashionweek #BusinessAfrica.

Primera Muthoni, team lead at Analytics Business Center, discusses the pivotal role of technology and innovation in driving economic growth. She highlights the importance of investing in human capital, digital literacy, and an innovative workforce. Muthoni shares insights from her diverse career spanning engineering, marketing, and product management, emphasizing the importance of leveraging AI tools in various sectors such as marketing, finance, and agriculture. She also addresses the opportunities in fintech, agri-tech, healthcare, and education for achieving a middle-class economy by 2040. Additionally, Muthoni touches on the significance of mentorship and collaboration in business growth and reveals how her company partners with Zoho to support digital transformation for businesses in Uganda. 00:00 Introduction to Human Capital and Technology 00:53 Meet Ms. Primera Muthoni 01:57 Journey into Communications 05:42 From Engineering to Marketing 07:30 The Importance of Technology in Business 12:26 AI in Marketing and Beyond 16:59 Empowering Ugandan Businesses 18:20 Opportunities in Uganda's Tech Space 20:45 The Role of Digital Literacy 22:27 Future Projects and Collaborations 24:29 Achieving a Middle-Class Economy by 2040 Follow up with her on X and LinkedIn nn her name! Share your feedback and inquiries at onugandapodcast@gmail.com or call/WhatsApp +25678537996.  PODCAST DISCLAIMER.  The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you.  As of 18.09.24

EXCLUSIVE* Sjaak De Bloois, former head of sustainability and agronomy at UGACOF speaks to us about the impact of new European import regulations (EUDR) on the coffee sector, the promising growth trends, and the innovative ways Ugandan coffee farmers can thrive.  An ambitious goal of mapping farmers and introducing digital farmer cards to achieve a middle-class economy by 2040, we dive deep into the pivotal changes and collaborations needed to boost Uganda's coffee exports to 20 million bags.  Such an enriching conversation that sheds light on the path forward for Uganda's Coffee Success agricultural success. Follow up with Sjaak at the EUDR Think Tank and everywhere by his name! Share your feedback and inquiries at onugandapodcast@gmail.com or call/WhatsApp +25678537996.  PODCAST DISCLAIMER.  The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you.  As of 1st.04.25

Aggrey Bwaita, the marketing and communications officer at Healthy Entrepreneurs. Aggrey discusses his journey into marketing, his passion for health advocacy, and the importance of working within communities to drive positive impact. The conversation delves into strategies for effective rural marketing, the role of SMEs in fostering a middle-class economy, and the significance of innovation and favorable regulations for business growth. Aggrey also shares insights on running successful health campaigns and the challenges and opportunities in healthcare communications. Follow up with Bwaita everywhere by his name! Share your feedback and inquiries at onugandapodcast@gmail.com or call/WhatsApp +25678537996.  PODCAST DISCLAIMER.  The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you.  As of 10th.09.24.