Performance Marketing Podcast

When you're just starting out in paid social media buying you quickly learn that creative is hugely important, but you don't know how to get better at planning new ad creatives. You hear everyone saying "creative is everything" but you don't know where to start. This simple piece consumer psychology makes ads much more persuasive. Whenever someone sees your ad the first thing they ask is "what's in it for me?" (WIIFM). Most advertisers actually fail to answer that question, which is why most ads get ignored. This podcast shows how to answer that question in a very clear way at every part of the ad. The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou [https://twitter.com/eric_philippou] Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 [https://twitter.com/together_001] Akaash Joshi, Head of Growth: https://twitter.com/scaleegod [https://twitter.com/scaleegod] Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ [https://www.linkedin.com/in/nicholas-poole-827b62177/] Raj, the Godfather: https://twitter.com/ratnaraj007 [https://twitter.com/ratnaraj007]

ChatGPT is a new tool that many marketers are excited about. We feel it can make the good marketers better, but bad marketers worse.  The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou [https://twitter.com/eric_philippou] Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 [https://twitter.com/together_001] Akaash Joshi, Head of Growth: https://twitter.com/scaleegod [https://twitter.com/scaleegod] Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ [https://www.linkedin.com/in/nicholas-poole-827b62177/] Raj, the Godfather: https://twitter.com/ratnaraj007 [https://twitter.com/ratnaraj007]

Marketing expensive products can be challenging, but there are clear paths to victory and the best brands are often on the more expensive side of a niche.  The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou [https://twitter.com/eric_philippou] Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 [https://twitter.com/together_001] Akaash Joshi, Head of Growth: https://twitter.com/scaleegod [https://twitter.com/scaleegod] Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ [https://www.linkedin.com/in/nicholas-poole-827b62177/] Raj, the Godfather: https://twitter.com/ratnaraj007 [https://twitter.com/ratnaraj007]

This episode has many easy ways to increase your AOV/LTV, leverage pricing psychology and marketing strategies for high price items. * Easy AOV/LTV boost tactics: upsell/cross-sell apps, buy now/pay later, progress bars with deals, RAISING YOUR PRICES & more * Pricing psychology * Marketing strategies to sell higher priced products seamlessly * How to add email/SMS to your paid social funnel * How to add subscription options for non-consumable products & more The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou [https://twitter.com/eric_philippou] Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 [https://twitter.com/together_001] Akaash Joshi, Head of Growth: https://twitter.com/scaleegod [https://twitter.com/scaleegod] Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ [https://www.linkedin.com/in/nicholas-poole-827b62177/] Raj, the Godfather: https://twitter.com/ratnaraj007 [https://twitter.com/ratnaraj007]

Every media buyer faces this problem at some point: a client with no unique selling point, competing with literally every store on earth. But there are very simple marketing principles you can apply to escape competition, and appear totally unique despite having a commodity product. In this episode, Eric Philippou and Nick Poole discuss: - How to make a brand appear unique, even with no unique selling points - Research for choosing unique audience niche (Reddit, Amazon, AnswerThePublic, Facebook Group, YouTube, Tiktok search) - Examples of brands doing this and dominating saturated niches - If 1-2 brands exist in this niche, don't be afraid of competition, be happy that there's proof of concept and out-market them. Better to compete with 1-2 than the entire world. - How to apply this to your ad creative/copy - Why big brands cannot compete with this strategy - Use creative to target a small niche in broader audiences - Being bold, controversial, or political are ways to stand out quickly - Advantages of commoditized products The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou [https://twitter.com/eric_philippou] Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 [https://twitter.com/together_001] Akaash Joshi, Head of Growth: https://twitter.com/scaleegod [https://twitter.com/scaleegod] Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ [https://www.linkedin.com/in/nicholas-poole-827b62177/] Raj, the Godfather: https://twitter.com/ratnaraj007 [https://twitter.com/ratnaraj007]