PR 360

Lana McGilvray is co-founder and CEO of Purpose Worldwide, a brand, communications, PR, and growth consultancy that specializes in helping clients drive their purpose and growth. In 2020, PR News recognized Lana as one of the Top Women in PR. Here, she discusses the importance of purpose in brand growth, the impact of AI on business, and the current state of DEI in PR.   Key Takeaways: - Purpose is essential for brand growth and authenticity - Brands often struggle to define their purpose - The state of DEI in PR   Episode Timeline: 1:30  Why Lana was named "One of the Top Women in PR" 2:30  Not all brands have a purpose 3:45  How to help brands find their authentic purpose 5:15  The problem with purpose-washing 6:15  Matching purpose to growth 9:10  How AI fuels growth 11:45 The importance of human intuition 13:50 The current state of DEI in PR 16:15 Rebranding DEI 20:00 The importance of having a career with purpose     This episode’s guest:   • Lana McGilvray on LinkedIn [https://www.linkedin.com/in/lanamcgilvray/] • Purpose North America [https://www.purposenorthamerica.com/] • Council for Brand Purpose [https://www.ana.net/brandpurpose]     Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us!   •         Join the conversation by leaving a comment! •         Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Chris Caggiano is the senior editor at Fareportal, a travel E-commerce brand, and Intelligent Relations, an AI-enabled PR software-as-service company. His writing has appeared in Inc., where he worked as a reporter, writer, and editor for 13 years, as well as in CMO, D&O Reporter, The American Lawyer, The Advocate, Business.com, among others. Here, he discusses how Preston, Intelligent Relations’ AI tool, aims to democratize PR for startups and explores the conflict between journalism and PR. Key Takeaways: - Developing a PR AI tool for startups - Finding the balance between clients and journalists - What makes good travel writing? Episode Timeline: 1:15    Chris's work as a theater critic 2:17     Chris sang at Carnegie Hall once 4:40    What separates great travel writing from mediocre travel writing? 7:30    Intelligent Relations was created with AI in mind 9:15    The Preston AI 11:00 A Preston use case 13:30 How to insert your PR clients into journalism 14:30 Clients get frustrated by their coverage 16:30 The conflict between journalists and PR people 18:30 How PR AI falls short 19:15 Advertising clients who don't know how to talk about their products 22:00 PR is not advertising 22:45 Thought leadership versus promotion 26:10 It's about serving the reader 26:40 Who is this for? This episode’s guest: • Intelligent Relations on LinkedIn [https://www.linkedin.com/company/intelligentrelations/] • Intelligent Relations' website [https://intelligentrelations.com/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Gilad Bechar is the Founder and CEO of Moburst, a digital full-service, mobile-first marketing agency that helps companies scale and become category leaders. In this conversation, Gilad discusses what sets Moburst apart from other agencies, the importance of client selection, the role of AI in enhancing marketing strategies, and how to understand Google's content ranking algorithm. Key Takeaways: - Making sure clients are a good fit - Concerns over AI's accuracy and IP rights - How AI-generated content can drag your SEO rankings Episode Timeline: 1:00    Introduction to Moburst and Gilad Bashar 3:30    What sets Moburst apart? 6:30    The importance of client selection 9:40    Navigating Facebook's algorithm Challenges 12:08 The role of AI in marketing 15:45 AI's impact on content creation 18:40 AI tools and their applications 21:20 Common client concerns about AI 24:15 Understanding Google's content ranking This episode’s guest: • Gilad Bechar on LinkedIn [https://www.linkedin.com/in/begilad/] • Moburst's website [https://www.moburst.com/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Michelle Rupp is an EMMY and Edward R. Murrow Award-winning journalist and the Founder and CEO of Memorable Results Media, a boutique agency helping small and mid-sized businesses gain media coverage on local and regional TV. Here, she discusses the evolving landscape of local media, how to craft effective media pitches, and how businesses can prepare for a PR crisis. Key Takeaways: - The lasting power of local media - Keeping the audience top of mind - How to be prepared for a crisis Episode Timeline: 2:00 Has local media lost any power recently 3:45 The importance of local journalists 6:30 Connecting clients with local media outlets  8:45 Making clients newsworthy and timely 11:30 Crafting powerful pitches 12:30 Three components of a good story 13:30 The importance of emotion 16:45 How to prepare for a crisis 20:30 Interacting with the media in a crisis 22:00 Michelle's thought leadership philosophy This episode’s guest: • Michelle Rupp on LinkedIn [https://www.linkedin.com/in/michelle-rupp-96ab588/] • Memorable Results Media on Instagram [https://www.instagram.com/memorableresultsmedia/] • Memorable Results Media [https://www.memorableresultsmedia.com/] Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Kourtney Jason is the president and co-founder of Pacific and Court, a Brooklyn-based book publicity and digital marketing agency, and the author of five nonfiction books, including "Lights, Camera, Booze: Drinking Games for Your Favorite Movies." Here, she discusses the current state of reading and publishing, the rise of audiobooks, and the importance of innovative PR strategies in reaching audiences. She also shares insights on crafting effective media pitches and the significance of timing in PR efforts. Key Takeaways: - Why traditional PR tactics are no longer sufficient in publishing - Why pitches fail - Book PR in the digital age Episode Timeline: 2:45 What is the most popular drinking game from Kourtney's book? 6:00 What is the current state of publishing in America? 7:15     Audio books are becoming more popular 8:00    Audio book recommendations 9:00    Why traditional PR tactics aren't cutting it in 2025 10:45 What are some good Amazon alternatives? 12:30 Why do most pitches fail? 15:45 The benefit of pitching publishers individually 17:00 Celebrities who tell the same stories repeatedly 18:00 The importance of timeliness with pitches 20:00 The increasing popularity of psychedelic books 22:00 How to think like the media This episode’s guest: • Kourtney Jason on LInkedIn [https://www.linkedin.com/in/kourtneyjason/] • Pacific and Court's website [https://pacificandcourt.com/] • Pacific Court on Instagram [https://www.instagram.com/pacificandcourt/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.