Product Growth Stories

Vertical SaaS Strategy: How AgencyBlock Hit Growth Without Overnight Success

16 min Β· 25 mei 2026
aflevering Vertical SaaS Strategy: How AgencyBlock Hit Growth Without Overnight Success artwork

Beschrijving

Vertical SaaS Strategy: How AgencyBlock Hit Growth Without Overnight Success Most B2B SaaS companies burn through their Series A without hitting product-market fit. Here's the enterprise sales strategy that saved one startup from complete failure. Featuring Mike Foody, Co-Founder & former CTO at Unravel Data β€” who pivoted from a dying consumer app to building a $100M+ data observability platform serving Fortune 500 enterprises. Jean-Michel and Mike reveal how they cracked enterprise sales after nearly running out of runway, why their initial product-led approach failed in the enterprise market, and the counterintuitive sales process that landed clients like Deutsche Bank and Netflix when they had zero enterprise experience. 🎯 Why product-led growth fails with enterprise buyers 🏒 The "champion + economic buyer" strategy that closed Deutsche Bank πŸ’‘ How to position a technical product for C-level executives πŸ“ž Cold outreach tactics that work for technical founders πŸ”„ The pivot framework that saved them from startup death ⏱️ 00:00 From failing consumer app to enterprise pivot 05:30 Why their PLG strategy didn't work for enterprises 11:15 Landing Deutsche Bank as their first major client 16:45 Building an enterprise sales process from scratch 22:10 Scaling from founder-led to repeatable sales team 28:20 Lessons on enterprise sales for technical founders πŸ”₯ Ready to add $1M in new revenue to your B2B company this year? Apply to Scale πŸ‘‰ https://www.rapidproductgrowth.com πŸ”— Website: https://www.rapidproductgrowth.com πŸ”— Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ #SaaS #EnterpriseSales #B2BSales #RapidProductGrowth #EnterpriseDeals

Reacties

0

Wees de eerste die een reactie plaatst

Meld je nu aan en word lid van de Product Growth Stories community!

Probeer gratis

Probeer 14 dagen gratis

€ 9,99 / maand na proefperiode. Β· Elk moment opzegbaar.

  • Podcasts die je alleen op Podimo hoort
  • 20 uur luisterboeken / maand
  • Gratis podcasts

Alle afleveringen

102 afleveringen

aflevering 97% of Your Pipeline Is Anonymous β€” How Cookieless AI Converts Unknown Traffic artwork

97% of Your Pipeline Is Anonymous β€” How Cookieless AI Converts Unknown Traffic

95-97% of your website visitors are anonymous. This AI startup turns them into known buyers. Featuring Murray, CEO of YouneeqAI β€” a cookieless AI personalization engine that identifies and converts anonymous website traffic. Murray shares how he built one of the first cookieless identity resolution platforms, why he pivoted from competing head-on with enterprise players to becoming a lightweight AI governance layer, and what he's learned from 30 years of scaling tech companies β€” including taking one public off a napkin business plan. If you sell software and most of your traffic bounces without converting, this conversation gets specific about why and what to do about it. πŸ” Why 95%+ of site visitors leave without a trace πŸ€– How cookieless AI infers buyer intent from behavior alone πŸ’‘ Pitch the person, not the product β€” Murray's mayor story πŸ“ˆ Why AI investment is eating 43%+ of all VC dollars πŸ—οΈ Join an incubator β€” the cheapest way to pressure-test your idea ⏱️ Timestamps: 00:00 What YouneeqAI actually solves 01:45 Murray's origin story β€” video games to AI 03:00 The anonymous user problem every website has 04:00 Building the first cookieless AI personalization engine 05:30 How behavioral inference works without cookies 08:00 Pivoting from product to platform layer 09:00 Acquiring first customers β€” smiling and dialing 11:30 The mayor pitch that landed a direct line 13:30 How fundraising has changed since the dotcom era 16:00 AI sucking up all the VC oxygen 17:00 Managing dev teams through pivots 18:15 Advice for entrepreneurs scaling in 2025 πŸ”₯ Want to build qualified pipeline with SaaS executives through conversations, not cold emails? πŸ‘‰ https://www.rapidproductgrowth.com πŸ”— Website: https://www.rapidproductgrowth.com πŸ”— Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ #SaaS #B2BMarketing #AIStartups #ProductGrowthStories #RapidProductGrowth

7 jul 202621 min
aflevering 40% of SaaS Churn Starts in the First 90 Days β€” How to Fix Onboarding Now artwork

40% of SaaS Churn Starts in the First 90 Days β€” How to Fix Onboarding Now

Reduce SaaS churn in the first 90 days by fixing the one thing most teams ignore: what happens after the deal closes. Between 20–40% of SaaS churn traces directly to those first 90 days. In this episode, Jason from Onboard breaks down why poor onboarding kills retention β€” not because your product isn't good enough, but because customers lack clarity on next steps and internal buy-in. When your highest-performing stakeholders are confused, they won't admit it. They'll just disengage and churn silently. You'll learn how to close the gap between contract close and first value, why "days to launch" should be your north star onboarding metric, and how shortening time to value directly drives expansion revenue, customer satisfaction scores, and organic reviews. Jason also explains why the real sales process begins after the deal is signed β€” and what it costs you when customers can't answer "why are we here and what happens next?" ABOUT THE GUEST Jason leads go-to-market at Onboard, a SaaS platform built to accelerate customer onboarding. He previously led sales and customer success at CallRail, a MarTech startup, where he saw firsthand how onboarding execution separates companies that scale from those that churn out their early wins. Get the complete show notes, frameworks, and playbooks: https://podcast.rapidproductgrowth.com/reduce-saas-churn-first-90-days/ Subscribe for more tactical B2B growth strategy: https://www.youtube.com/@productgrowthstories?sub_confirmation=1 #SaaSChurn #CustomerOnboarding #TimeToValue #SaaSGrowth #CustomerSuccess

1 jul 202619 min
aflevering $400M in Crowdfunding Revenue: Why Your Platform Won't Bring You the Crowd artwork

$400M in Crowdfunding Revenue: Why Your Platform Won't Bring You the Crowd

$400M raised across 200,000 projects β€” and it started with a lacrosse team's fee collection. Featuring Daryl Hatton, CEO of Connection Point, the company behind FundRazr, Crowdfunder, and CocoPay. Daryl shares how he went from a Nasdaq IPO in '99 to building a crowdfunding platform that processes hundreds of millions β€” and why most campaign creators fail because they expect the platform to bring the crowd. He breaks down the "build, buy, or borrow your crowd" framework for launching successful campaigns, how AI is changing storytelling for fundraisers, and why SaaS founders need to manage costs aggressively heading into a rough 2026 economy. πŸš€ Why platforms won't bring you a crowd β€” you must bring your own πŸ’‘ Build, buy, or borrow: three paths to campaign traffic πŸ€– AI for storytelling, not replacement β€” plus the moral hazard nobody talks about πŸ’Έ How optional tipping saves 8-9% vs. traditional platform fees πŸ›‘οΈ Survival advice for SaaS founders: react early, conserve cash ⏱️ Timestamps: 00:00 What is Connection Point and its brands 01:50 From Nasdaq IPO to crowdfunding 03:00 Following customers into personal charity 04:00 Facebook API shutdown nearly killed the business 05:00 PayPal partnership and the pivotal rebuild 06:00 The Christmas card that changed everything 07:00 Revenue model and growth without a big budget 09:30 Why you can't rely on platform traffic 13:00 CocoPay and the future of collaborative payments 14:00 How AI improves crowdfunding storytelling 16:00 The moral hazard of AI that platforms ignore 17:30 Build, buy, or borrow your crowd 20:30 Advice for SaaS founders heading into 2026 πŸ”₯ Want to build qualified pipeline through conversations, not cold outreach? πŸ‘‰ https://www.rapidproductgrowth.com πŸ”— Website: https://www.rapidproductgrowth.com πŸ”— Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ #SaaS #Crowdfunding #B2BMarketing #ProductGrowthStories #RapidProductGrowth

27 jun 202622 min
aflevering He Built a 175M-Contact SaaS Database Bootstrapped β€” Beating Clearbit on Price artwork

He Built a 175M-Contact SaaS Database Bootstrapped β€” Beating Clearbit on Price

He built a Clearbit alternative at a fraction of the price β€” and bootstrapped it to 175M+ contacts. Featuring George, Founder of Happierleads β€” a bootstrapped B2B SaaS tool that identifies anonymous website visitors for SMBs. George shares how he went from farming in Greece to building a visitor identification platform that competes with Clearbit and RB2B across 170 countries. Jean-Michel and George break down the real economics of running a data-heavy SaaS at SMB pricing, why cookie-based identification hits 95% accuracy vs. reverse IP lookup, and the exact acquisition channels fueling growth β€” including 5 million+ cold emails sent from his own database. πŸ•ΈοΈ Cookie-based vs. reverse IP: know the accuracy tradeoff πŸ’Έ Why data costs flatten as your database scales πŸ“§ Cold email still works at scale with the right infrastructure 🎯 Competitor keyword ads drive highest-intent SaaS signups πŸš€ Founder-led content + paid amplification = fastest ROI ⏱️ Timestamps: 00:00 From farming in Greece to CTO in London 02:00 Why George built a Clearbit alternative for SMBs 03:45 SaaS margins when you price 10x below enterprise competitors 05:45 Reverse IP lookup vs. cookie-based visitor identification 08:00 How cookie traps work to identify anonymous traffic 09:00 Customer acquisition: Google Ads, cold email, and founder-led content 11:00 Sending 5M+ cold emails using his own database and inboxes 13:00 Competing with RB2B across 170 countries 15:00 Why George pulled a feature, then brought it back stronger 15:45 AI, MCP servers, and the future of automated lead gen πŸ”₯ Want to build qualified pipeline through conversations, not cold spam? πŸ‘‰ https://www.rapidproductgrowth.com πŸ”— Website: https://www.rapidproductgrowth.com πŸ”— Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ πŸ”— Happier Leads: https://happierleads.com/ #SaaS #B2BSales #LeadGeneration #BootstrappedSaaS #RapidProductGrowth

25 jun 202618 min
aflevering 25% of Patients Churn From Treatment β€” How One Healthtech Startup Fixed Retention artwork

25% of Patients Churn From Treatment β€” How One Healthtech Startup Fixed Retention

25% of behavioral health patients quit treatment because they can't stick to their meds. One startup is fixing that. Featuring Tony Sterns, founder and researcher behind a clinically validated medication adherence system for chronic mental health conditions. Jean-Michel and Tony walk through how his team built an FDA-tracked Class 2 medical device that combines IoT pill dispensing, situational smart alerting, and visual AI assessments to keep patients on their medications β€” and keep care teams informed when they're not. Tony shares the behavioral science behind why traditional pill reminders actually train people to ignore alerts, and what his team built instead using soft operant conditioning principles inspired by work alongside B.J. Fogg. πŸ’Š Why pill boxes and watch alarms detrain correct behavior 🧠 How situational smart alerting reinforces medication habits πŸ€– Visual AI that detects side effects before clinicians can πŸ₯ Navigating FDA Class 2 designation for a hardware-software system 🀝 Why co-opetition with competitors matters in healthtech ⏱️ Timestamps: 00:00 The medication adherence problem nobody solved 01:30 Situational smart alerting explained 03:00 Care team integration when patients miss doses 04:00 Behavioral science roots and B.J. Fogg connection 05:00 Avoiding the "temple of pills" and detraining 06:00 Journey to market and regulatory path 08:00 FDA Class 2 designation and contract manufacturing 10:00 Winning AMIA, surviving COVID, and rebuilding momentum 10:50 AI, HIPAA compliance, and data architecture 13:00 Advice for founders building in regulated markets πŸ”₯ Building a B2B company and want qualified conversations with decision-makers? πŸ‘‰ https://www.rapidproductgrowth.com πŸ”— Website: https://www.rapidproductgrowth.com πŸ”— Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ #HealthTech #MedicalDevice #SaaS #MedicationAdherence #RapidProductGrowth

25 jun 202615 min