Profit by Design

In this special episode, Melissa Kay Interviews Dr. Sabrina Starling to celebrate a significant milestone: 20 years in business. Dr. Sabrina shares the most powerful lessons she’s learned about building a company that doesn’t just succeed but truly supports the life you want to live. From strategic decisions to mindset shifts, Melissa and Dr. Sabrina explore what it takes to create a life-first business, one that is on purpose and by design. You’ll learn how to determine what success truly looks like, the mindset shifts that made the difference, and the key lessons learned over the past 20 years.  Profit by Design is a Tap the Potential Production. Show Highlights: * A holistic approach to business impacts ALL of life and every relationship. (Inspired by The Family Board Meeting [https://www.amazon.com/Family-Board-Meeting-Connection-Children/dp/1732362912] book by Jim Sheils) * Dr. Sabrina and Melissa provide examples of how they prioritize time with loved ones. * Learning what your $10,000-an-hour activities are can help you prioritize your time (Sign up for our free training [https://www.tapthepotential.com/10k], How to Make Your Time Worth $10,000 An Hour.) * Prioritizing taking care of ourselves and our relationships  * Mindset shifts around self-care and business success * Learning to show up as your best self at work and at home * Dr. Sabrina’s biggest lessons learned over 20 years * Melissa’s most significant mindset shifts during her 5 years at Tap the Potential * Where are you in YOUR business? Ready to take the next steps with us? Book a call and take our assessment [https://www.tapthepotential.com/assessment]! Resources: For more information about The Coach Approach [https://www.tapthepotential.com/coach-approach] or to join us in the next round, click the link! We start in July! Don’t wait! Download [https://www.tapthepotential.com/plan] your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today! Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course. [https://www.tapthepotential.com/course] Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! [https://tapthepotential.com/dreammanager] Become an employer of choice to attract the A-players you want on your team! We are now enrolling in the How to Hire the Best course. Sign up today! [https://tapthepotential.com/course] Sign up for the free A-Player Development Plan/Mini-Course [https://www.tapthepotential.com/aplayer]. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Get your copy of A Guide To Talking To Your Team About Profit [https://www.tapthepotential.com/guide]! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com [https://tapthepotential.com].   Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group]   Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour [https://tapthepotential.com/10k/] Mentioned in this episode: Book A Call! We’re celebrating 20 years at Tap the Potential! For two decades, Dr. Sabrina and the Tap the Potential team have helped small business owners build highly profitable businesses—without burning out. Today, 94% of our clients achieve more time for what matters most and see more money in their bank accounts than ever before. On average, they gain 7x more free time! Want to create these results for yourself? Book a call today at www.tapthepotential.com to explore our 1:1 coaching, small group coaching, VIP days, and business growth courses.

Are YOU the bottleneck for every decision in your business, even though you have a good team in place? Imagine a workplace where every team member thinks like a leader, acts with intention, and communicates with purpose. That’s the power of a coaching culture—and it changes everything! Dr. Sabrina Starling is The Business Psychologist, founder of Tap the Potential, and author of How to Hire the Best [https://www.amazon.com/How-Hire-Best-Entrepreneurs-Attracting/dp/B08NMMPCS1] and The 4 Week Vacation ® ️ [https://www.amazon.com/WEEK-VACATION-Entrepreneurs-Ultimate-Business/dp/B09K2BFW3X]. She takes the reins for this episode, helping you learn how to go from compliance to commitment, build a feedback-rich environment, and foster purpose-driven collaboration. Are you ready to align your team members with your shared vision and purpose? Join us! Profit by Design is a Tap the Potential Production. Show Highlights: * The key is your coaching skills: Can you ask powerful questions? * Shifting from managing team members to leading team members * Examples of a team perfectly aligned with your immutable laws and core values to eliminate inefficiency and waste * The beauty of collaborative problem-solving on a team (and increased profitability!)  * A feedback-rich environment allows your team to offer creative ideas and solutions in a safe space. * Shifting from a compliance culture to a culture of commitment develops a sense of ownership and invites your team members to be part of the solution! * Building a coaching culture results in much better decisions in your business! * Having multiple team members go through The Coach Approach [https://www.tapthepotential.com/coach-approach] course creates momentum in your culture to work from curiosity, not judgment. Resources: For more information about The Coach Approach [https://www.tapthepotential.com/coach-approach] or to join us in the next round, click the link! We start in July! Don’t wait! Download [https://www.tapthepotential.com/plan]your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today! Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course. [https://www.tapthepotential.com/course] Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! [https://tapthepotential.com/dreammanager] Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! [https://tapthepotential.com/course] Sign up for the free A-Player Development Plan/Mini-Course [https://www.tapthepotential.com/aplayer]. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Get your copy of A Guide To Talking To Your Team About Profit! [https://www.tapthepotential.com/guide] Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com [https://tapthepotential.com].   Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group]   Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour [https://tapthepotential.com/10k/]. Mentioned in this episode: Book A Call! We’re celebrating 20 years at Tap the Potential! For two decades, Dr. Sabrina and the Tap the Potential team have helped small business owners build highly profitable businesses—without burning out. Today, 94% of our clients achieve more time for what matters most and see more money in their bank accounts than ever before. On average, they gain 7x more free time! Want to create these results for yourself? Book a call today at www.tapthepotential.com to explore our 1:1 coaching, small group coaching, VIP days, and business growth courses.

What if ONE shift in your company culture could boost performance, drive accountability, and grow your net income by 765%? In this episode, you’ll discover the ROI of a coaching culture and learn how to make it your team’s superpower. You’ll learn how coaching transforms teams into top performers, how to create accountability that fuels growth, and the 765% profit advantage. Join Dr. Sabrina Starling, The Business Psychologist, founder of Tap the Potential, and author of How to Hire the Best [https://www.amazon.com/How-Hire-Best-Entrepreneurs-Attracting/dp/B08NMMPCS1] and The 4 Week Vacation [https://www.amazon.com/WEEK-VACATION-Entrepreneurs-Ultimate-Business/dp/B09K2BFW3X]®️, as she uncovers this topic in today’s episode.  Profit by Design is a Tap the Potential Production. Show Highlights: * The impact of soft people skills on your profit * The Coach Approach course teaches how to create a culture that drives employee engagement and accountability. (It’s designed for business owners AND team members!) * The value in moving from a judger mentality to a place of curiosity * A coaching culture puts you miles ahead in the retention of A-players. * Micro-innovations make you more effective and unique in your field.  * A 765% net income increase (from a Harvard study of over 200 companies across a variety of industries) is possible in a culture that is: * Customer focused * Open to change and innovation * Focused on employee engagement and accountability * Aligned with values and behaviors for a long-term strategy * Strong in visionary leadership * A-players want to work for a strong culture! Resources: For more information about The Coach Approach [https://www.tapthepotential.com/coach-approach] or to join us in the next round, click the link! We start in July! Don’t wait! Download [https://www.tapthepotential.com/plan]your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today! Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course. [https://www.tapthepotential.com/course] Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! [https://tapthepotential.com/dreammanager] Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! [https://tapthepotential.com/course] Sign up for the free A-Player Development Plan/Mini-Course [https://www.tapthepotential.com/aplayer]. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Get your copy of A Guide To Talking To Your Team About Profit [https://www.tapthepotential.com/guide]! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com [https://tapthepotential.com].   Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group]   Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour [https://tapthepotential.com/10k/] Mentioned in this episode: Book A Call! We’re celebrating 20 years at Tap the Potential! For two decades, Dr. Sabrina and the Tap the Potential team have helped small business owners build highly profitable businesses—without burning out. Today, 94% of our clients achieve more time for what matters most and see more money in their bank accounts than ever before. On average, they gain 7x more free time! Want to create these results for yourself? Book a call today at www.tapthepotential.com to explore our 1:1 coaching, small group coaching, VIP days, and business growth courses. Book A Call! We’re celebrating 20 years at Tap the Potential! For two decades, Dr. Sabrina and the Tap the Potential team have helped small business owners build highly profitable businesses—without burning out. Today, 94% of our clients achieve more time for what matters most and see more money in their bank accounts than ever before. On average, they gain 7x more free time! Want to create these results for yourself? Book a call today at www.tapthepotential.com to explore our 1:1 coaching, small group coaching, VIP days, and business growth courses.

Today’s episode continues our conversation with Dona Krebs, our incredible Client Concierge who has been with us at Tap the Potential for 17 years. Dona shares the key role a Client Concierge plays in creating a high-touch, relationship-centered experience that supports both clients and team members. She shows up at her best every day to help our clients and each team member to the fullest. We cannot emphasize enough the importance of the Client Concierge’s role and the exceptional way Dona performs in this position. This episode highlights how thoughtful delivery can directly impact client retention and overall success, from personalized onboarding to micro-innovations in service. You’ll discover how relationship-building boosts client satisfaction and loyalty, along with practical advice for improving client delivery by treating clients like platinum and team members like gold.  Profit by Design is a Tap the Potential Production. Show Highlights: * Dona’s explanation of the Client Concierge’s role in delivering the unexpected * Disrupting the typical onboarding pattern with a shift to relationship-building * The proof of Dona’s impact: 71% of Tap the Potential clients complete the first year with us and sign up for year two! (Our Net Promoter Score is 93, when the typical American company scores 20!) * Melissa’s perspective on the support a Client Concierge provides for her role in excellent client delivery * Highlights of Dona’s steps of micro-innovations in the onboarding process  * Dr. Sabrina’s perspective on a Client Concierge’s role to support a business owner * Dona’s attention to the critical “first 100 days” with a new client * Dona’s advice to business owners who want to create a more personalized, caring client experience: “Treat your team like gold and your clients like platinum.” * Want to learn more? Book a call [https://tapthepotential.com/] with us today!  Resources: Connect with Dona Krebs: LinkedIn [https://www.linkedin.com/in/donakrebs] and VA Synergy [https://www.vasynergy.com] Don’t wait! Download [https://www.tapthepotential.com/plan] your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today! Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course. [https://www.tapthepotential.com/course] Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! [https://tapthepotential.com/dreammanager] Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! [https://tapthepotential.com/course] Sign up for the free A-Player Development Plan/Mini-Course [https://www.tapthepotential.com/aplayer]. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Get your copy of A Guide To Talking To Your Team About Profit! [https://www.tapthepotential.com/guide] Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com [https://tapthepotential.com].   Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group]   Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour [https://tapthepotential.com/10k/] Mentioned in this episode: Book A Call! We’re celebrating 20 years at Tap the Potential! For two decades, Dr. Sabrina and the Tap the Potential team have helped small business owners build highly profitable businesses—without burning out. Today, 94% of our clients achieve more time for what matters most and see more money in their bank accounts than ever before. On average, they gain 7x more free time! Want to create these results for yourself? Book a call today at www.tapthepotential.com to explore our 1:1 coaching, small group coaching, VIP days, and business growth courses.

We have a special treat for you today. In celebration of Tap the Potential’s 20th anniversary, we are sitting down with Dona Krebs, our incredible Client Concierge who has been with us for 17 years. You’ll hear her inspiring story of growth and how our coaching delivery has evolved over the years. We are excited to let listeners meet Dona and understand why we rave about her impact and value as our very first virtual assistant from 17 years ago. Join Melissa Kay, Dr. Sabrina Starling, and Dona to discover the secret behind our 94% client satisfaction rating.  Profit by Design is a Tap the Potential Production. Show Highlights: * Dona’s initial role as Tap the Potential’s first virtual assistant and what drew her to our company * Her perspective on the early years working with Dr. Sabrina * Differentiation and standing out in client care * Dona’s role in filtering information to Dr. Sabrina and Melissa * The defining factors in a 17-year working relationship that WORKS * Pivotal moments in Dona’s work at Tap the Potential * Moving A-players into roles that utilize their biggest strengths * Melissa’s perspective on Dona’s role in supporting her * Look for our next episode, where we bring Dona back to discuss how a client concierge can improve your delivery. Resources: Connect with Dona Krebs: LinkedIn [https://www.linkedin.com/in/donakrebs] and VA Synergy [https://www.vasynergy.com] Don’t wait! Download [https://www.tapthepotential.com/plan] your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today! Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course. [https://www.tapthepotential.com/course] Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! [https://tapthepotential.com/dreammanager] Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! [https://tapthepotential.com/course] Sign up for the free A-Player Development Plan/Mini-Course [https://www.tapthepotential.com/aplayer]. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Get your copy of A Guide To Talking To Your Team About Profit [https://www.tapthepotential.com/guide]! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com [https://tapthepotential.com].   Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group]   Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour [https://tapthepotential.com/10k/] Mentioned in this episode: Book A Call! We’re celebrating 20 years at Tap the Potential! For two decades, Dr. Sabrina and the Tap the Potential team have helped small business owners build highly profitable businesses—without burning out. Today, 94% of our clients achieve more time for what matters most and see more money in their bank accounts than ever before. On average, they gain 7x more free time! Want to create these results for yourself? Book a call today at www.tapthepotential.com to explore our 1:1 coaching, small group coaching, VIP days, and business growth courses.