Profit by Design

381: If I Could Give Every Business Owner One Gift…

Are you craving more time, more freedom, and a team that actually takes ownership? Dr. Sabrina says, “If I could give every business owner one gift, it would be the ability to empower your leadership team to run the business without you.” In this week’s episode, she shares the gift she wishes every entrepreneur would receive: the confidence, structure, and support to step back and let your team step up. Melissa Kay shares her gift, too: a simple yet powerful time strategy to help you identify your $10K-per-hour activities, along with the exact way to help your team members identify their $10K-per-hour activities–so that everyone operates in their zone of genius. This is how a business becomes scalable. This is how leaders get their lives back. This is how A-players emerge. Join us now! Profit by Design is a Tap the Potential production. Show Highlights: 1. What better gift is there than time to slow down and savor life? 2. Dr. Sabrina’s wish for every business owner 3. The difference between doing “good things” at work and doing those things that really move the needle forward with massive leaps 4. There is NO reason not to have A-players on your team! 5. Melissa’s gift to business owners 6. The first step to taking back your time from your business 7. Download your https://www.tapthepotential.com/10kChart of $10,000 an Hour Activities [https://www.tapthepotential.com/10k] now! 8. Growth does NOT mean the business owner working more hours! 9. Finding team members’ strengths so they can do the tasks that are “a light lift with big results” 10. Being intentional about team members working on tasks that leverage their strengths so that big leaps forward can take place 11. Time strategy is better than time management. 12. Reach out to us for help! https://tapthepotential.com/Book a call [https://tapthepotential.com/] with us today! 2026 can be the year when everything turns around for you! Resources: Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? https://tapthepotential.com/Book a call [https://tapthepotential.com/] with us today! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life https://tapthepotential.com/assessmentAssessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation [https://www.tapthepotential.com/pledge]®️ [https://www.tapthepotential.com/pledge]. [https://www.tapthepotential.com/pledge] Join the Tap the Potential Community on Mighty Networks: https://tapthepotential.com/groupwww.tapthepotential.com/group [https://tapthepotential.com/group] Mentioned in this episode: Better Business Better Life! Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!

380: Strategic Planning Series Part 2 of 2

Do you want to work fewer hours each week? We can get you on track to make it happen! Take charge now and plan ahead for a healthier, happier 2026 as a business owner. When you join our Better Business Better Life program [https://www.tapthepotential.com/assessment], our guarantee to you is that you will shave 10 hours off your workweek, go home at a set time each day to be fully unplugged and present with your family, and take your weekends off. We guarantee all of these things to happen within the first 30 days of our program! If you want 2026 to be a better year than 2025, book a call [https://tapthepotential.com/] with us today! Let’s jump into Part 2 of our Strategic Planning Series. We are outlining the structure, tools, and techniques to guide your success. Grab your Strategic Planning Workbook and your Annual Business Planner (available here! [https://www.tapthepotential.com/plan]), and join us to design more intentionally for 2026! Profit by Design is a Tap the Potential production.  Show Highlights: * Circumstances change; your mindset is the key to success! * Mere survival action will put you right back where you are a year from now.  * Evaluate your Wheel of Life and your levels of satisfaction. * Identify your immutable laws by using powerful questions. * Two key aspects of your business: Identify the sweet spot of your business and plan your profitability for the next year. * What profit and owner’s pay are hiding in plain sight in your business right now? * Your opportunity to reach out for help is NOW! * Dr. Sabrina’s instructions for using the Strategic Planning Workbook for its greatest potential, along with the Annual Business Planner * Envision the life you can look forward to in 2026! Resources: Download your Strategic Planning Workbook and Annual Business Planner now! Click here. [https://www.tapthepotential.com/plan] Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group]  Mentioned in this episode: Better Business Better Life! Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!

379: Strategic Planning Series Part 1 of 2

It’s become an annual tradition to share our Strategic Planning Series with our listeners, and there is no better time to do it than right now, on the cusp of a new year. Dr. Sabrina Starling hosts this two-part series that begins with this episode. She is “The Business Psychologist” and the author of the international bestselling series, How to Hire the Best [https://www.amazon.com/How-Hire-Best-Attracting-Performing/dp/0998006203], and The 4 Week Vacation book [https://www.amazon.com/WEEK-VACATION-Entrepreneurs-Ultimate-Business/dp/B09K2BFW3X]. In today’s episode, Dr. Sabrina shines a spotlight on your $10,000 an hour activities for these last couple of weeks of 2025. Utilizing your time in $10,000 an hour activities only comes through thoughtful reflection and planning, and we are here to help! Be sure you’ve downloaded the accompanying resources here. [https://www.tapthepotential.com/plan] Let’s get started! Profit by Design is a Tap the Potential production.  Show Highlights: * A common flaw shared by most business owners * The time between Christmas and New Year’s Day is valuable; don’t waste it! * Bolster your resilience with reflection AND celebration. * Evaluate your 2025: What have you experienced? * Your happiness depends upon your mindset. * The Gift to Yourself Exercise: How this exercise brings peace of mind * The value of journaling by hand Resources: Get your Strategic Planning Workbook now! Click here. [https://www.tapthepotential.com/plan] Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group]   Mentioned in this episode: Better Business Better Life! Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!

378: How to Make Your Time Worth $10,000 an Hour

What tasks in your business, when completed, make other tasks easier or unnecessary? Those are your $10,000 an hour activities, and they should be at the top of your daily to-do list. By prioritizing these tasks each day, you can stop working at a set time, leave the office, and prevent work from spilling over into your personal life. Join Dr. Sabrina Starling as she reveals the foundational principles that allow her to work less and still accomplish her goals in a growing business. In this training, you’ll discover the mindset, systems, and foundation to take your life back from your business.  Profit by Design is a Tap the Potential production.  Show Highlights: * Our clients are accomplishing unbelievable things within the first 30 days of signing up with us! * Your first step: Download the Chart of $10,000 an Hour Activities here [https://tapthepotential.com/10k]. * Identify the wins and successes you want to experience in the next 1-2 years.  * Being emotionally present is the greatest gift to give another person. * Dr. Sabrina looks back 20 years to the powerful question, “What do I want?” * Limits force innovation and creativity. Be effective, not busy.  * Slim Starling’s entrepreneurial success in the 1950s * Sad statistics about today’s business owners and their lives * Speaking, presenting, writing blog posts, podcasting, and writing books * The power of consistency led to Dr. Sabrina’s TEDx talk: From Burnout to Balance [https://www.youtube.com/watch?v=ya1n3RG_R34] * 80/20 principle: 20% of our efforts are responsible for 80% of our results * Using the Chart of $10,000 an Hour Activities as a powerful delegation tool for your team * Don’t delude yourself about the extra busyness you’re doing in your business! * Let your A-players spread their wings and grow! They want more opportunities! * Your next step? Take the Better Business Better Life Assessment! [https://tapthepotential.com/assessment] Resources: Download your Chart of $10,000 an Hour Activities [https://tapthepotential.com/10k] now! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group].  Mentioned in this episode: Better Business Better Life! Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!

377: How to Raise Prices Without Losing Customers (Business Owner Strategies That Work)

Are you struggling to raise your prices because you are afraid of losing clients? You are not alone! In this episode, Melissa Kay and Dr. Sabrina Starling explore specific strategies to increase your rates while keeping your best clients satisfied confidently. You’ll learn the mindset shifts that make price increases feel natural and justified, how to communicate price charges without losing trust, and proven strategies business owners use to raise rates and grow profits. Stop leaving money on the table and start charging what you’re worth—without fear.  Profit by Design is a Tap the Potential production.  Show Highlights: * Mindset shifts around price increases that protect your margins AND your team * Steps to establish a framework for regular price increases: * Work with your ideal clients only. * Understand the 80/20 rule. * Keep clients who realize and appreciate the value of your services. * 75% of our clients stay with us for 3+ years! * Focusing on what your top clients need and what they appreciate about your business * Tying your price increase to the value you are delivering to the top 20% of your customers * Identify your top clients before spending your marketing dollars!  * Outcomes you can expect from implementing the Tap the Potential Solution * Advice to keep your business from consuming more of your life * Confidence to charge appropriately * Making your business unique * Ready to raise your prices with proven strategies that will make your business sustainably profitable? Help is available! We have a tool, the Better Business Better Life Assessment [https://www.tapthepotential.com/assessment], that provides step-by-step guidance. Resources: Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group]. Mentioned in this episode: Better Business Better Life! Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!