Russ and Randy Podcast | Healthcare's Prescription for Web & Social

Telehealth visionary Michael Greiwe, M.D. tells us the story of how he conceived of "OrthoLIve," an orthopedic telemedicine platform he developed in 2015.  Dr. Greiwe is CEO and Founder of OrthoLive. Motivated to improve the lives of his patients who sometimes drove hours for an office visit, Greiwe was able to implement a system that not only improved the lives of his patients, but also improved the efficiency of his practice. Fearful that "technology could hurt us," his own data analysis revealed to him, and his colleagues, that telemedicine could actually improve patient satisfaction, save time for physicians and grow the practice. While OrthoLive is designed for orthopedic surgeons, SpringHealthLive is designed to achieve the same goals for other medical specialties. Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. https://itunes.apple.com/us/podcast/russ-randy-podcast-healthcares/id1140575412. All the best! http://russandrandy.com/Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social https://itunes.apple.com/us/podcast/russ-randy-podcast-healthcares/id1140575412

Jennifer Thompson, president of Insight Marketing and host of the podcast "Dr Marketing Tips," joins us this episode and gives us her tips on how to best use social media to market ourselves and our practices. Jennifer insists you must be "in" social media to use it as an effective marketing tool.  Just being "on" social media has become passé (that is, dead), and now, for you to become an effective marketer, you must involve yourself and your community.

Those with questions about health need answers.  Information emanating from anyone or anything but an authority can lead to confusion.  As we look forward to guidance from our authorities about the pandemic, our prospective patients online look for guidance from their own authorities with regard to their own health issues. Becoming an online authority in healthcare is easy and natural for healthcare providers...as we are already authorities.

Dr. Lewis is a practicing optometrist in the San Francisco Bay area.  He has managed thousands of refractive patients and has developed an automated, yet personalized, digital system to increase referrals from existing patients. The system allows complete customization for both the patient and the doctor. In addition to increasing referrals, this is a great way to increase ratings and reviews.

LinkedIn is the preferred professional social media platform. This episode covers the basic information everyone should include in their LinkedIn profile. Pay attention to the following areas: headline (tagline), banner image, head shots, description and summary. Lastly, we offer some tips on preventing grammar and spelling mistakes.