Simply Standout Marketing Podcast

Have you ever considered that you might be driving new customers away from your website purely because of what you have or don’t have on your About Us page?In this episode we go through the 7 big mistakes to avoid when writing your website's about page. And, if you’re making any of the common mistakes we’re talking about, then chances are, it’s having a bigger impact on your bottom line than you realise.Remember, your About Page doesn’t have to be perfect but you need to work on improving it all the time, as you learn more. So, let’s get into it, so you can make some changes. In this episode you’ll hear: * What the most common mistakes people make when writing their About Us page * What you need to change to help you build better connections with your audience Need help so you can go from scraping by to thriving and growing in your business? The Standout Website Copywriting program is nearly ready to help teach you how to write words that sell. Over 4 weeks you’ll learn how to write your website pages one section at a time, with words and a proven framework that will captivate your audience and persuade them to take action If you want to improve your website copy so that you can grow your income and impact, join the waitlist now by visiting https://simplystandoutmarketing.com/websitecopycourse [https://simplystandoutmarketing.com/websitecopycourse] so that don’t miss out when we launch very soon.

What started as a small family canvas print business based in regional Queensland Australia, blossomed into a luxury wallpaper design and manufacturing business with a global audience and offices in the US, UK and Australia. Bryce Capp from Milton and King joins the podcast to share some of the biggest challenges in building, innovating and marketing e-Commerce products. Stay tuned to learn how Bryce and his brother and co-founder Richard developed their brand from the ground up. In this episode you’ll hear: * How Bryce and Richard developed a design and manufacturing company in regional Queensland Australia that now has a global audience with offices in the US and Uk * Their biggest challenges with marketing and communication * Why they decided to go direct-to-consumer and embrace eCommerce * How they have gone about convincing a broader audience that wallpaper is back on trend Head to simplystandoutmarketing.com [https://www.simplystandoutmarketing.com/] for more great resources to help you stand out and grow your business. Thanks so much for listening. If you love what you’ve just heard, please share this podcast with your friends, family, and colleagues.The Simply Standout Marketing Podcast is designed to help small business owners and entrepreneurs stand out and grow their businesses. Because growing their business will change their life.

Your website is the online face of your business and will be the first point of contact for most of your potential clients. It’s a summary of who you are, what you do, and how you do it. And, if you want to keep leads on your site, you must invest in your website’s design, whether you’re doing it yourself or hiring a web designer.To help with the challenging process of designing and building a website, we get chatting with Kevin Fouche, the Creative Director at website design agency PixelFish.Stay tuned to learn some of the tips, tricks, and traps behind a brilliant and authentic website. In this episode you’ll discover: * The keys to great website design * What people should consider when choosing a website platform * The thing people struggle with the most when it comes to creating a website * What to consider when hiring a web designer or doing it yourself Want to learn how to write website copy that increases your sales, when you’re not a copywriter? Head to simplystandoutmarketing.com//websitesthatconvert [https://www.simplystandoutmarketing.com/websitesthatconvert] to get first access. Thanks so much for listening. If you love what you’ve just heard, please share this podcast with your friends, family, and colleagues.The Simply Standout Marketing Podcast is designed to help small business owners and entrepreneurs stand out and grow their businesses. Because growing their business will change their life.

If you want to start increasing organic traffic to your website and rank higher in Google searches, then this interview with Google beast tamer and SEO expert Kate Toon is a must. So stay tuned to learn the best strategies for SEO success. For a small business, search engine optimization (SEO) can be daunting, so this episode will break it down for you step-by-step so you can learn what Google is looking for, what traps to stay away from, and what to do to start increasing your organic traffic. In this episode you’ll hear: * The basics of SEO and how search engines work * How to improve your SEO * Mistakes, misconceptions, and the downright dodgy in the SEO world * How to complete keyword research to help with google ranking * Kate Toon’s favorite SEO tools Head to simplystandoutmarketing.com [https://www.simplystandoutmarketing.com/] for more great resources to help you stand out and grow your business. Find out more about the delightful Kate Toon https://www.katetoon.com [https://www.katetoon.com] Thanks so much for listening. If you love what you’ve just heard, please share this podcast with your friends, family, and colleagues.The Simply Standout Marketing Podcast is designed to help small business owners and entrepreneurs stand out and grow their businesses. Because growing their business will change their life.

Did you have great intentions to start 2022 with a bang, and instead, nothing has gone to plan? Well, as far as I’m concerned it’s time for a do-over. It might be February but let’s start the year again and do it right. To help you get moving towards having your best year ever, discover the three things that will help you get your marketing and your business moving in the right direction. When everything is constantly changing and seriously affecting how you work and live, you need to get intentional so that you can make the biggest difference to your growth and your stress levels. Listen in to discover your 3 must-do actions to help reduce overwhelm and provide big results. In this episode you’ll hear: * How to do a super quick but effective review of your year and what difference it can make * The best way to work out what marketing you should be concentrating on * Working out the easiest way to make sure you do what you set out to achieve. * Download your 90-day marketing plan to help you reach your goals https://www.simplystandoutmarketing.com/marketing-plan-template [https://www.simplystandoutmarketing.com/marketing-plan-template] Head to simplystandoutmarketing.com [https://www.simplystandoutmarketing.com/] for more great resources to help you stand out and grow your business. Thanks so much for listening. If you love what you’ve just heard, please share this podcast with your friends, family, and colleagues.The Simply Standout Marketing Podcast is designed to help small business owners and entrepreneurs stand out and grow their businesses. Because growing their business will change their life.