Sure Oak: Digital Marketing, SEO, Online Business Strategy, & More

Lior Ohayon [https://www.sureoak.com/wp-content/uploads/2019/11/podcast-lior-ohayon-300x300.jpg] How to reach out to Lior Ohayon: linkedin [https://www.sureoak.com/wp-content/uploads/2018/12/linkedin1.png] [https://www.linkedin.com/in/lior-ohayon/] twitter [https://www.sureoak.com/wp-content/uploads/2018/12/twitter1.png] [https://twitter.com/lioroseo] website [https://www.sureoak.com/wp-content/uploads/2018/12/website1.png] [https://scopeleads.io/] Finding and pitching leads is one of the more stressful but vital components of growing your business online. You never know where your next big client or project will come from, so pitching your product or service to those most likely to need it is a component of your growth strategy that you can’t afford to neglect. Getting your message to the right audience and capturing their attention is a bit of art and a bit of science. In this installment of the Sure Oak podcast, Lior Ohayon from ScopeLeads [https://scopeleads.io/] helps us understand how to up our game for getting the right leads and delivering the pitch that will help drive sales. AUTOMATION SHOULD BE ONE OF YOUR LAST STEPS, NOT YOUR FIRST There are plenty of tools online that can help you mass-distribute emails and scour the internet for leads, but jumping right into automation can be detrimental if you haven’t first established a foundation of a working and viable lead collection strategy. Take the time to do some manual work to determine quality leads; essentially, you’ll need to decide how you can best mine and collect leads before you begin scaling your operation with tools that can be customized to gather them automatically. Skipping the research and elbow grease to head directly for the automated tools is a good way to get your emails sent to your contact’s spam filters and to waste your valuable time and energy. EXPERIMENT TO FIND THE RIGHT FIT Fine-tuning your pitch, e-mail formatting, and lead collection strategies take a bit of time, but the return on investment is well worth it. Give yourself a bit of leeway in the beginning so you can create and send a few different e-mail pitches and templates before figuring which is the most successful in garnering replies and moving potential clients through your sales and marketing funnel. If you’re looking for leads, make sure you’re getting the most qualified potential clients. For example, if you’re pitching a reputation management service, you may want to find local businesses on Yelp or Google Maps who have inconsistent listing data or an ineffective way of responding to negative reviews; these businesses are most likely to need your services. From there, it’s important to find the best contact information for these potential clients, to ensure your message is seen by the right team member or employee. Doing some initial research into vetting leads and honing your e-mail messaging is the best way to improve the success of future automation and lead conversion. AVOID COMMON PITFALLS OF E-MAIL WRITING AND LEAD GENERATION First and foremost, don’t pay for leads. While it’s tempting to dole out money to a broker who can send you a list of so-called high-quality leads, the best pay-off comes from doing your own investigating, as mentioned above. Doing your research does take more time, but it’s worth the pay-off in improved conversions and messaging accuracy. Once you have your leads researched and you have the correct contact information for them, it’s time to send your expertly-crafted and engaging e-mail pitch. Many business owners overthink this part of the process, imagining that they have to be funny, long-winded, or provide links to every resource, website, and client that could corroborate the greatness of their service. However, this couldn’t be further from the truth. While it seems counter-intuitive, Lior actually advises against linking to your company’s website in your cold emails, as this can circumvent your planned sales pitch and lead the client to decide that your service isn’t for them – well before you’ve had a chance to explain how your product and services add value. You can also skip any attachments and CCing on your cold email templates. KEEP IT SIMPLE According to Lior, the best way to get your message across and encourage your leads to schedule a sales call can be accomplished in three or four sentences. After you greet your lead, move directly into your reason for contacting them today – don’t waste any time in getting to the point. Next, provide some proof of your previous work by simply stating that you’re collaborating with other businesses in the area or even your lead’s competitors. With the last sentence, include a call to action, asking whether your prospective client has time to speak this week or next. If you’ve decided to include video content in your cold email as a demonstration of your services, you can link to a landing page; avoid sending clients to other sites where your video may be uploaded, like YouTube. If you’re looking to speed up the rate at which you create these personalized emails, include a custom thumbnail instead and ask to be directed to the best person to send the full video content; this tactic can help you gather additional leads at organizations you’re pitching while saving time in the email creation process. KEY INSIGHTS * Do important groundwork for strategy and content creation before employing automated tools * Keep your email content short and sweet * Don’t take shortcuts, like buying lead lists or going directly for automation software * Use a firm call to action in your cold emails LIOR’S TAKEAWAYS * Make sure you have the right contact information for your qualified leads * Get in the habit of knowing where your leads are coming from * Ensure your email content proves the value of your products or services * Work smart; used personalized content to improve lead conversions, but make sure those customized components can be created and sent quickly and easily Subscribe on Apple Podcasts [https://itunes.apple.com/us/podcast/sure-oak-digital-marketing-seo-online-business-strategy/id1315042673?mt=2&ls=1]Subscribe on Other Platforms [/subscribe-to-podcast]

Crack the code on how to supercharge your cold outreach strategy. Improve lead generation methods and dial-in your e-mail pitch. Lior Ohayon from ScopeLeads shares his tips for successful cold outreach and which methods work best.

nate-woodbury [https://www.sureoak.com/wp-content/uploads/2019/11/nate-woodbury-300x300.jpeg] How to reach out to Nate Woodbury: linkedin [https://www.sureoak.com/wp-content/uploads/2018/12/linkedin1.png] [https://www.linkedin.com/in/nate-woodbury/] twitter [https://www.sureoak.com/wp-content/uploads/2018/12/twitter1.png] [https://twitter.com/betheherostudio?lang=en] website [https://www.sureoak.com/wp-content/uploads/2018/12/website1.png] [https://www.betheherostudios.com/hero] YouTube offers seemingly endless opportunities for video content creation and publishing, and now more than ever, users are interested in seeing this type of content online. But how do you stand out among the noise and how do you get your YouTube content to work for you? If you’re a business owner trying to make your mark online and appeal to more users and consumers, YouTube can prove to be a serious game-changer. In this episode, Nate from Be the Hero [https://www.betheherostudios.com/hero] helps us understand what you can do to help turn your video content into the ultimate lead generation tool for your business. THE VALUE OF SPECIFIC KEYWORD RESEARCH Before you start creating content, it’s essential to understand what your audience wants to watch. You may have tons of ideas about the content you’d like to create, and keyword research helps ground and refine those ideas with real-world data about users’ search interests. Using online tools, such as SEMrush (as specifically cited by Nate), can help you hone in on specific and valuable information about what kind of content you can use to populate your YouTube channel. But don’t be blinded by big numbers. Keywords with significant search volume – or online interest from users – are likely what every business is going after. If you’re just starting your YouTube channel or trying to get ahead, you may all too easily get lost in the chatter by going after high-volume keywords. Instead, Nate advises business owners and marketers to look for a smaller pond, where they can be the big fish. Look for specific search queries that may have far less volume but which will be highly relevant to that group of individuals. By appealing directly to nuanced questions, you can position your content in front of users who are more likely to click on your videos and watch them until the end – an important metric for ranking on YouTube as well as overall SEO performance. MAKING THE JUMP FROM CONTENT PRODUCTION TO LEAD GENERATION Developing and publishing great content is just the beginning of turning your YouTube channel into a lead-generation gold mine. Building a following and a community by posting content that appeals to them is the foundation of future lead generation [https://pearllemonleads.com/]. At the end of each video, it’s important to have a call to action – much like you would add to a website or a landing page. Nate suggests prompts to download digital assets, such as ebooks or online courses. HAVE A POWERFUL LEAD MAGNET Now that your user base feels familiar with you, they’re more likely to continue the interaction by consuming additional content, specifically the digital assets mentioned above. To build your list of leads, be sure to include a contact form or a landing page with a sign-up prompt so you can re-market to these individuals later. As your following continues to grow and as users watch your YouTube content, this list of warm leads will continue to gain steam. BUILD COMMUNITY, MOMENTUM, AND CONTINUED LEAD GENERATION Building momentum and a community help create a well of leads that keeps giving. While you may have a break-neck content production pace, in the beginning, you will be able to slow production after the first year as new users continue to find and engage with your existing content. However, you don’t need to burn the candle at both ends. Use keyword research tools to collect a year’s worth of topics ahead of time, so you can plan your content calendar into the future. It may seem like a while before you can relax a bit, but this first year of development is an essential part of building a community around your videos and YouTube content, especially since your following will be accumulated from specific keyword research that directly appeals to them. After a year of diligently targeting long-tail keywords, you can enjoy greater rankings and visibility for those more generic and competitive terms. KEY INSIGHTS * Do your keyword research before you film * Find the questions people are asking * Pick a specific topic to hone-in on * Film multiple episodes at a time and roll out publishing * Provide digital assets to bolster the list of leads and re-marketing efforts NATE’S TAKEAWAYS * Your smartphone can get you started easily; you don’t need fancy equipment * YouTube content can offer better results and lead generation opportunities than traditional website content * Competitors are likely ignoring specific, long-tail keywords * Listen to your audience and make sure you’re targeting the content that most appeals to them MORE FROM NATE * Be the Hero Website [https://www.betheherostudios.com/hero] * Nate Woodybury LinkedIn [https://www.linkedin.com/in/nate-woodbury/] Subscribe on Apple Podcasts [https://itunes.apple.com/us/podcast/sure-oak-digital-marketing-seo-online-business-strategy/id1315042673?mt=2&ls=1]Subscribe on Other Platforms [/subscribe-to-podcast]

Description: Your Youtube content can out-perform and out-convert traditional website content with these key tips. Nate Woodbury from Be the Hero joins us to share his insights from his 10 years of experience honing Youtube content to be a lead generation machine.

geoff-atkinson [https://www.sureoak.com/wp-content/uploads/2019/10/geoff-atkinson-300x300.jpeg] How to reach out to Geoff Atkinson: linkedin [https://www.sureoak.com/wp-content/uploads/2018/12/linkedin1.png] [https://www.linkedin.com/in/geoff-atkinson-7311872/] twitter [https://www.sureoak.com/wp-content/uploads/2018/12/twitter1.png] [https://twitter.com/geoffatkinson] website [https://www.sureoak.com/wp-content/uploads/2018/12/website1.png] [https://huckabuy.com] Google has a perfect world, and if you want to see long-term success with your business, it’s time your website started living in it. The most successful businesses follow Google’s ideal model, and they’ve seen some huge returns from their online efforts. In this episode, Geoff Atkinson of Huckabuy [https://huckabuy.com/] delves into that perfect world and the methods you can implement to find your place in it. Keep reading to find out more. GOOGLE’S PERFECT WORLD In Google’s perfect world, all websites would look as if they were built for Google, not humans. This is because the Google bot acts as a “bouncer” that grants your website access to the customers beyond. They’re your most important visitor, and what they look for is different from a human’s perfect website experience. These are the top 3 characteristics they look for. FAST PAGE SPEED AND LOADING TIME For years now, Google has hammered on the importance of having a good page speed and loading time. This is important no matter what platform is used to access your website, so much so that slower websites often see huge penalties in their search engine rankings. These penalties are largely the result of Google’s inability to fully crawl the websites. Google bots have a finite amount of time to crawl each website, and when your pages take too long, they tend to give up and move onto the next site on their list. NO COMPLICATED CODING LANGUAGES The next characteristic Google crawlers search for is flat HTML. The more simplistically your website is coded, the more likely they will be to promote it. Think of it as UX for Google. You want Google to keep coming back to your site each time you add a new page or piece of content. They won’t do that if you make it difficult to navigate with complicated coding languages. AUTOMATION OF STRUCTURED DATA MARKUP In every algorithm update over the last 5 years, Google has given more and more weight to mobile-friendliness and the structured data of websites. If your website is currently designed without flat HTML, you can benefit from structured data. This is because it helps make your website more understandable, which translates into better indexation, more clicks, more customers, and significantly higher revenue. An example of this would be rich snippets. These enable you to target users who can qualify themselves as potential customers. Don’t worry, though, a complete redesign of your website isn’t necessary to make structured data or any of the other characteristics available for Google. A new “wrinkle” in the website called dynamic rendering now makes it possible for websites to load dynamically based on what “calls” them. So when a Google bot calls up a page on your website, they’ll see a simplified version of the website you show users. Businesses that take advantage of dynamic rendering on their websites see a more defined role in Google’s perfect world than those that don’t. Google just wants to be able to access the world’s information. If you want to succeed, your website information should be made as available as possible. KEY INSIGHTS * Google’s perfect world involves simple websites that load quickly. * Google’s search bots give up on indexing your site if pages don’t load within a certain timeframe. * Dynamic rendering is a great way to give Google a simple website without affecting customer experience. GEOFF’S TAKEAWAYS * Wikipedia is a great example of Google’s perfect world. * You need to put fundamental architecture into place if you want Google to index your site and know what you’re doing. * Websites that get the most benefit from structured data are the ones that are difficult for Google to understand without help MORE FROM GEOFF * The Huckabuy Website [https://huckabuy.com] * Geoff’s LinkedIn [https://www.linkedin.com/in/geoff-atkinson-7311872/] Subscribe on Apple Podcasts [https://itunes.apple.com/us/podcast/sure-oak-digital-marketing-seo-online-business-strategy/id1315042673?mt=2&ls=1]Subscribe on Other Platforms [/subscribe-to-podcast]