The Art of the Brand

This week on Art of the Brand, Camille and Phillip unpack the biggest shifts shaping media, luxury, and marketing today. From losing a 4-year TikTok account overnight to Cartier’s first Love Bracelet redesign in 56 years, they explore what happens when platforms, products, and people lose their edge. They break down Kris Jenner’s $500K facelift as a masterclass in exclusivity, Jimmy Fallon’s failed branding show, ChatGPT’s surprisingly human ad, and Prada’s acquisition of Versace, revealing how consolidation is killing consumer choice.Expect sharp insights on attention, algorithm risk, and why true brand power still comes from taste and trust.

This week on Art of the Brand, Camille and Phillip return from Italy with fresh insights on what timeless brands get right—and why giants like Apple are getting it wrong. From the Grand Tremezzo’s orange towels and “stealable” swag to Gucci’s cinematic risk-taking, they reveal how details, boldness, and taste separate icons from irrelevance. They also unpack Apple’s influencer gifting strategy, the rise of in-house affiliate networks from Sephora and Vogue, and the “paperclip game” as a metaphor for smart scaling. Expect contrarian takes, case studies, and practical lessons every founder can apply.

This week on Art of the Brand, Camille and Phillip take aim at the giants: Nike’s “Why Do It” campaign, Target’s mushy middle, department stores stuck in the past, and Vogue’s gamble on quality over quantity. They unpack how these once-iconic names lost their edge, what guerrilla strategy small businesses should learn instead, and why beauty’s obsession with Instagram Face and facelifts proves that status always seeks scarcity. Expect strong opinions, brand autopsies, and practical lessons for founders who don’t want to repeat the same mistakes.

This week on Art of the Brand, Camille and Phillip break down the smartest and dumbest moves in beauty and wellness right now. Summer Fridays turned lip balm into a gateway product and took the #1 spot in beauty. Alo Yoga, meanwhile, is trying to sell a $3,000 handbag that could expose them to ridicule. They also dive into tariffs reshaping the market, why most founders misuse influencers, and the hard truth about scaling: marketing is warfare, and without strategy, you’ll lose. Expect contrarian takes, sharp analysis, and lessons you can apply to your own brand today.

This week on Art of the Brand, Camille and Phillip unpack why luxury brands like Louis Vuitton are chasing beauty counters, why Abercrombie’s NFL deal signals a comeback, and what most founders get wrong about storytelling. From $265 eyeshadow palettes to the fastest-growing category in men’s fashion, they break down the strategies driving today’s biggest brand moves—and what lessons entrepreneurs should (and shouldn’t) take from them. Expect strong opinions, contrarian takes, and practical insights you can apply to your own business right now.