The BD Catalyst

Ralph Cooper, Jr., BD Manager at Benesch

13 min · 30 apr 2026
aflevering Ralph Cooper, Jr., BD Manager at Benesch artwork

Beschrijving

Today I sit down with Ralph Cooper, Jr., Business Development Manager at Benesch in Chicago. Ralph shares success stories and insights he brings to coaching lawyers from his experience as an athlete and coach of youth sports.

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Alle afleveringen

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aflevering Adam Brown, Director of Marketing at FMJ artwork

Adam Brown, Director of Marketing at FMJ

In this episode of The BD Catalyst, Kristo sits down with Adam Brown, Director of Marketing at Fafinski Mark & Johnson, for a candid conversation about what it really takes to help lawyers grow their practices. Adam draws on his background as a practicing attorney, a professional development leader and a legal marketing director, including his work teaching law students, to share what works and what doesn't when it comes to building a business development culture inside a law firm. Kristo and Adam dig into why individualized BD plans lead to better results, how marketing and business development professionals can show up as confident, valued partners, and how the non-billable nature of the marketing and BD role is actually a strategic advantage when it comes to collaborating with lawyers in meaningful ways. LMA Members, here's a link to the Associate Business Development Training webinar referenced in the episode. https://www.legalmarketing.org/Purchase/associate-business-development-programs-a-practical-approach-for-small-teams-with-limited-resources-mch Kristo and Adam were on a panel with law firm BDM leader Susan Slifer.

7 mei 202624 min