The Bendy Show

It's time to say goodbye. We have had fun and we've heard you enjoyed our episodes. Most of the content we expect will continue to be relevant. Thank you for listening. Thank you to our supporters and most of all our Guests: ●    Elena Hutchinson - Forrester Wave and Gartner MQ ●    Laura Erdem - Social Selling ●    Arthur Bailey - Learn side of AR ●    Ger Adlum - Collaborating with Marketing ●    Julius Hemingway - Career move from sales to AR ●    Steven Armstrong - Working at Amazon ●    Alyssa Gilmore - Business Benefits of AR ●    Jeff Roster - 5 Pieces of advice every founder needs to know about AR ●    Anjali Yakkundi -Product Marketing & AR, expertise from a former analyst If you wish to get in touch, please reach out to us: Beth’s contact info: beth@torriecommunications.com @bethtorrie www.linkedin.com/in/workingmom/ Wendy’s contact info wendy@canopycommunication.com https://www.linkedin.com/in/wendyshlensky/

Beth Torrie and Guest Elena Hutchison discuss best practices in major evaluations like Forrester Wave and Gartner MQ, and answer why these evaluations are so important. The duo breaks down the key pillars and shares best practices in the evaluations processes and even recommends ideal team formation. Show your support for the Bendy Show by becoming a monthly supporter or buy us a coffee [https://www.buymeacoffee.com/thebendyshow] Follow us on Social: The Bendy Show Website: https://www.thebendyshow.com/ [https://www.thebendyshow.com/] Beth’s contact info: Email: beth@torriecommunications.com [beth@torriecommunications.com]Twitter: @bethtorrie Linkedin: www.linkedin.com/in/workingmom/ [http://www.linkedin.com/in/workingmom/] Wendy’s contact info: Email: wendy@canopycommunication.com [wendy@canopycommunication.com] Linkedin:https://www.linkedin.com/in/wendyshlensky/ [https://www.linkedin.com/in/wendyshlensky/] Elena Hutchison https://www.linkedin.com/in/elenahutchison/ [https://www.linkedin.com/in/elenahutchison/] Elena is taking taking on a limited number of Analyst Relations consulting clients, either to directly help with AR programs or for executive presence coaching for AR professionals - find her on her website: https://www.uprightar.com/ [https://www.uprightar.com/]

This episode Beth & Wendy discuss what every tech startup dreams of: How to become a Gartner Cool Vendor. Beth has had several clients become Cool Vendors. In starting her own company, Wendy immersed herself in understanding the nitty gritty of the Cool Vendor process. Listen as these Analyst Relations experts discuss their experiences with how becoming a Cool Vendor can shape your company’s story.  Show your support for the Bendy Show by becoming a monthly supporter or buy us a coffee [https://www.buymeacoffee.com/thebendyshow] Read Beth’s Cool Vendor companion blog post [https://www.linkedin.com/pulse/my-take-becoming-cool-vendor-torrie-communications%3FtrackingId=Qqc1QRg9Tmu08JI4mL42AQ%253D%253D/?trackingId=Qqc1QRg9Tmu08JI4mL42AQ%3D%3D&utm_source=linkedin&utm_medium=blog&utm_campaign=cool vendor] Check out additional Cool Vendor resources: Hank Barnes: Rethinking Categories [https://blogs.gartner.com/hank-barnes/2022/11/15/rethinking-categories/] Jim Hare: Insider Secrets to Becoming a Gartner "Cool Vendor" - Jim Hare [https://blogs.gartner.com/jim-hare/2019/09/15/insider-secrets-becoming-gartner-cool-vendor/#:~:text=Since%202004%2C%20the%20Gartner%20Cool,to%20help%20solve%20their%20problems] (discussed in today’s episode) Follow us on Social: The Bendy Show Website: https://www.thebendyshow.com/ [https://www.thebendyshow.com/] Beth’s contact info: Email: beth@torriecommunications.com [beth@torriecommunications.com] Twitter: @bethtorrie Linkedin: www.linkedin.com/in/workingmom/ [http://www.linkedin.com/in/workingmom/] Wendy’s contact info: Email: wendy@canopycommunication.com [wendy@canopycommunication.com] Twitter: @WLS26 Linkedin: https://www.linkedin.com/in/wendyshlensky/ [https://www.linkedin.com/in/wendyshlensky/]

Wendy Shlensky interviews Laura Erdem Social Selling Linked In Course⁠ [https://www.thesocialsellingcourse.com/a/2147526007/Bt7r3nwg] LinkedIn Social Selling Pod with Laura Erdem [https://open.spotify.com/episode/77wFETJ9SdPFH7qx9UP4D9] Laura Erdem shares her wisdom regarding using analyst research as a sales person. Just like Analyst Relations, there are few shortcuts.  Personalization is really what makes social selling score!   If you want to be considered for an interview, please contact: Wendy Shlensky wendy@canopycommunication.com [wendy@canopycommunication.com]

Learning with Leaders Wendy Shlensky interviews Arthur Bailey, AWS AR Director Learn some expert moves from Arthur Bailey  * Working with analysts on the learn side of AR * Using AR to drive sales * Demonstrating the value of Analyst Relations to stakeholders  If you would like to be considered as a guest for The Bendy Show, please contact  Wendy Shlensky, wendy@canopycommunication.com [wendy@canopycommunication.com] with your pitch