The Blow Your Mind Podcast

I Lived Through 11 Rounds of Layoffs, So I Built Something Different

15 min · 30 apr 2026
aflevering I Lived Through 11 Rounds of Layoffs, So I Built Something Different artwork

Beschrijving

11 rounds of layoffs. Yellow envelopes on desks. Two ballrooms in two different hotels, and the news that everyone in the other room just lost their job. Before Erika built Directorie, she lived through some of the most painful corporate restructurings the pharma industry could deliver. In episode three of the Blow Your Mind Podcast, she walks through what those years actually felt like and how they shaped every decision she made when she got to build her own company. From the "moments that matter" framework to the no-asshole policy to why one-on-ones are non-negotiable, this episode is the playbook for anyone trying to build a culture where people feel safe, seen, and able to do their best work. If you've ever sat at a desk wondering whether tomorrow is your last day, or you're a leader trying to build something different, this one is for you. Follow Erika on Instagram: https://www.instagram.com/erika_sinner/ [https://www.instagram.com/erika_sinner/] Check out her website: https://erikasinner.org/ [https://erikasinner.org/] Buy her book, Pets Are Family: https://erikasinner.org/book [https://erikasinner.org/book] Check out TinySuperheroes: https://tinysuperheroes.com/ [https://tinysuperheroes.com/] 00:00 Welcome back to Blow Your Mind 00:42 The yellow envelope layoff 02:51 Two ballrooms, two outcomes 03:43 Why I built Directorie 05:25 Moments That Matter 06:36 Why one-on-ones are non-negotiable 08:42 Culture is how they feel on Sunday night 10:20 We're a team, not a family 12:35 Building intentional fun (and ziplining opt-outs) 13:35 Mind blown moment: culture doesn't just happen 14:10 This week's challenge

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Alle afleveringen

12 afleveringen

aflevering The Trophy Husband: What Happens to Your Identity When You Leave the Job artwork

The Trophy Husband: What Happens to Your Identity When You Leave the Job

Erika sits down with her husband Chris to unpack what it actually takes to be a trophy husband, the version nobody posts about. She makes the case that walking away from a job you were proud of is less about the schedule and more about identity, and that the hardest part is finding your worth when no boss, performance review, or paycheck is there to hand it to you. Across the conversation they get specific: the ego hit of losing a title overnight, Chris's almost enviable habit of validating his own work, an early role-reversal moment at the kitchen sink, what a real week looks like with five dogs, a newly opened pool, two vet visits, and two allergic reactions, the Sunday planning ritual and shared calendar that keep their home running like a profession, the physical toll of being on your feet for four hours straight, and the two-year-old stain on the bedroom ceiling that taught them more about budgets, priorities, and communication than any argument could. She closes with Chris's mind blown moment about giving yourself patience in a new role, and a challenge to look hard at your own routines and ask whether they are still actually working for you. Follow Erika on Instagram: https://www.instagram.com/erika_sinner/ [https://www.instagram.com/erika_sinner/] Check out her website: https://erikasinner.org/ [https://erikasinner.org/] Buy her book, Pets Are Family: https://erikasinner.org/book [https://erikasinner.org/book] Check out TinySuperheroes: https://tinysuperheroes.com/ [https://tinysuperheroes.com/] 0:45 — The slow slide into depression after leaving work 2:06 — Welcome: what being a trophy husband really means 3:33 — Losing the professional identity and the hit to the ego 6:08 — The dishes and an early role-reversal moment 11:03 — What a real week actually looks like 15:42 — Systems, Sunday planning, and treating home like a profession 17:00 — The physical toll nobody sees 21:31 — The ceiling stain, the budget, and how they prioritize 29:55 — Mind Blown Moment: have patience with yourself 31:03 — Challenge: audit your routines and ask if they still fit

Gisteren32 min
aflevering The Secret Recipe Is You: Mary Seats on Self-Belief and Resilience artwork

The Secret Recipe Is You: Mary Seats on Self-Belief and Resilience

Mary Seats built a multimillion dollar clothing brand from her dad's living room with three hundred dollars, lost it to the investors who promised to scale it, and then bought it back. In this new episode of The Blow Your Mind Podcast, she makes the case that the secret recipe behind every business she has built was never the team, the investors, or the connections, but herself. She walks Erika through the day she was fired from Cupcake Mafia and told to pack her desk into the suitcase she had brought, the months she spent quietly sleeping on an airbed above her own retail store while still running it, the article and three rival stores she used to force her company back to the table, and the scribbled factory address that turned a birthday trip to China into a manufacturing partnership. She closes with the daily practice that keeps her dreaming bigger, and a challenge to write your biggest life down by hand long before you expect to live it. It is a jaw-dropping, mind-blowing conversation from start to finish, and one you will not want to miss. Follow Mary on Instagram: https://www.instagram.com/mzskittlez/ [https://www.instagram.com/mzskittlez/] Follow Erika on Instagram: ⁠https://www.instagram.com/erika_sinner/⁠ [https://www.instagram.com/erika_sinner/] Check out her website: ⁠https://erikasinner.org/⁠ [https://erikasinner.org/] Buy her book, Pets Are Family: ⁠https://erikasinner.org/book⁠ [https://erikasinner.org/book] Check out TinySuperheroes: ⁠https://tinysuperheroes.com/ [https://tinysuperheroes.com/] 00:00 Meet Mary Seats, aka Mz. Skittlez 03:46 Inside The Bakery Cowork, the largest female-focused coworking space in the US 07:44 Why entrepreneurship is like baking, and you can't do it with one tool 08:46 The Icing Agency, and why niching down was never the answer 13:48 From music artist to Cupcake Mafia, built with three hundred dollars 18:00 Fired from her own company, sleeping on an airbed above her store 24:09 The untold story of how she fought to buy her brand back 30:24 The China factory she tracked down from a scribbled address 33:50 Mind blown moment: the secret recipe is you 36:33 The challenge: write your dream down by hand

25 jun 202641 min
aflevering The Love That Changed the Trajectory of My Life artwork

The Love That Changed the Trajectory of My Life

In this solo episode, Erika opens up about Kingston, her soul dog, and Pets Are Family, the book she never planned to write. She makes the case that grief is not something to be fixed, that people do not need their pain solved, they need it acknowledged. Erika unpacks how her dogs became her kids, the morning eight years in when Kingston woke up not himself and her world quietly began to come apart, and the impossible week that followed. She is honest about the parts of grief no one prepares you for and the shame of admitting she was not okay while running a company. Erika also shares how one private loss became a national movement around pet bereavement leave, the strangers who checked on her every day until they became real friends, and how Kingston still sends her signs right when she needs the proof. She closes with the reframe that changed how she shows up for everyone she loves, and a challenge to stop trying to fix the people you love and simply acknowledge their pain. Follow Erika on Instagram: https://www.instagram.com/erika_sinner/ [https://www.instagram.com/erika_sinner/] Check out her website: https://erikasinner.org/ [https://erikasinner.org/] Buy her book, Pets Are Family: https://erikasinner.org/book [https://erikasinner.org/book] Check out TinySuperheroes: https://tinysuperheroes.com/ [https://tinysuperheroes.com/] 0:00 The love that changes how you move through the world 2:27 The day Kingston chose me 5:58 My soul dog 6:18 The morning everything changed 9:01 The decision no one prepares you for 11:24 Why I started therapy and stopped hiding it 16:38 The moment I knew I had to write the book 21:09 Coming back from grief, and the turtles 28:22 You do not need to fix grief 29:13 Your challenge this week

18 jun 202631 min
aflevering The Money Story You Don't Even Know You're Carrying with Ruchi Pinniger artwork

The Money Story You Don't Even Know You're Carrying with Ruchi Pinniger

In the first guest episode of The Blow Your Mind Podcast, Erika sits down with Ruchi Pinniger, former hedge fund CFO, founder and CEO of Watch Her Prosper®, and one of the women named to the Women Leading the Finance Industry list. Ruchi makes the case that you cannot outperform a poor money mindset, and that most of what shapes our financial lives is subconscious belief absorbed in childhood, long before we ever earn a dollar. She unpacks the most common money story she hears from the women she works with, why practical bookkeeping alone never closes the gap, and how to build sustainable money rituals like Money Mondays and Finance Fridays without judgment or shame. Ruchi also shares her own turning point, from an immigrant childhood and a Prada bag that changed nothing, to the hardest year of her life, and what both taught her about where prosperity actually comes from. She closes with her RIR Method™ and a challenge to stop asking why you feel behind and start dreaming about the life you actually want to build. Download Ruchi’s “Your Prosperous Life™ Calculator” and get your number: https://yourprosperouslife.com/ [https://yourprosperouslife.com/] Follow Ruchi on Instagram: https://www.instagram.com/watchherprosper/ [https://www.instagram.com/watchherprosper/] Check out Watch Her Prosper®: https://watchherprosper.com/ [https://watchherprosper.com/] Follow Erika on Instagram: https://www.instagram.com/erika_sinner/ [https://www.instagram.com/erika_sinner/] Check out her website: https://erikasinner.org/ [https://erikasinner.org/] Buy her book, Pets Are Family: https://erikasinner.org/book [https://erikasinner.org/book] Check out TinySuperheroes: https://tinysuperheroes.com/ [https://tinysuperheroes.com/] 0:00 Welcome back!  0:44 Meet Ruchi Pinniger  2:21 The most common money story: "I'm not good at the numbers"  3:04 Where your money story actually comes from  7:52 Your Prosperous Life™ Number and giving yourself permission to dream  10:34 Money rituals: Money Mondays, Finance Fridays, and money conversations  15:49 Ruchi's own story, the Prada bag, and "prosperity is an inside job"  17:56 The RIR Method™: recognize, interrupt, reframe  19:53 The Mind Blown Moment: the hardest year and what it revealed  23:11 The 7-day Challenge

11 jun 202626 min
aflevering Never Marry Someone Until You've Done These Three Things artwork

Never Marry Someone Until You've Done These Three Things

Erika is joined by her husband Chris for an honest, funny, and surprisingly tender look at the things they actually fight about. It starts with the road trip argument she will never let him live down, a story involving missing coordinates and a bag of corn nuts, and survives a real-time fire alarm going off mid-recording, dogs and all. From there it moves into the parts of marriage most people keep behind closed doors. They talk about being in their second marriages, the words you can never take back, why Erika used to break pencils when she felt angry, and the small dismissive comment that quietly hurt her for far longer than Chris ever realized. At its center is the breakthrough conversation where Erika finally admitted she felt like the person she respects most did not think she was smart, and what naming that out loud changed. Part comedy, part marriage clinic, this is a real conversation about communication, blind spots, self-awareness, and what it looks like to keep choosing each other on purpose. Follow Erika on Instagram: https://www.instagram.com/erika_sinner/ [https://www.instagram.com/erika_sinner/] Check out her website: https://erikasinner.org/ [https://erikasinner.org/] Buy her book, Pets Are Family: https://erikasinner.org/book [https://erikasinner.org/book] Check out TinySuperheroes: https://tinysuperheroes.com/ [https://tinysuperheroes.com/] 00:00 Welcome to the show 00:44 The three things to do before you marry someone 02:38 The road trip, the coordinates, and the corn nuts 06:33 Growing up in a house where no one raised their voice 08:26 Why Erika used to break pencils 11:25 The words you can never take back 15:27 When "no" was the default answer 17:16 The comment that actually hurt my feelings 20:40 The mind blown moment: know how you fight 24:00 This week's challenge

4 jun 202630 min