The Business Model by Inc.
It can feel impossible to get the word out about your company. Social media audiences are fragmented. Email can feel as old-school as a TV or radio commercial. Plus, advertising anywhere is so expensive, you can’t afford to get it wrong. If you’re not sure where to go, you’re not alone. But this week’s Founder Group Chat gets some answers from Mizizi’s Paakow Essandoh, Arey’s Allison Conrad, and Hugh & Grace’s Sara Jensen. They discuss paid social, user-generated content, events, and a big question: What do you do when social media buzz dies off?
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