The Business of Creators

Want to know the secret to going viral and getting paid on Snapchat? This episode breaks it all down. Ian Shepherd sits down with Varshini Satish, Talent Partnerships Lead at Snapchat, to explore how Snap is rapidly becoming one of the most creator-friendly platforms in 2025 — with a strong focus on authenticity, monetization and deep audience engagement. Topics Discussed: - What Varshini’s team does to elevate creators inside Snapchat - How Snap identifies top creators through both data and culture - Best practices for content strategy and posting cadence on Snap - New monetization tools and easier eligibility for creators - The future of AR, dual-camera content, and Snap’s unified content feed Key Takeaways: - Learn exactly how to grow and monetize your content on Snapchat in 2025 - Discover why copying your TikTok or Instagram strategy won’t work on Snap - Find out how to balance Stories and Spotlight for faster audience growth - Understand what Snapchat’s new monetization requirements are — and how to meet them - Get inspired by creator success stories and practical tips to stand out on the platform Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!

Launching products for sale? Start with a .store domain. Top creators like MrBeast, Dude Perfect and Colin & Samir use .store to build clean, memorable web addresses like YourName.store, boosting clicks, driving sales and making it crystal clear where fans can shop. Grab yours now: https://go.store/boc6 What if your next big payday didn’t come from AdSense or brand deals—but from a product your audience actually wants to buy? In this episode of The Business of Creators, Ian Shepherd dives deep with Miles Sellyn, VP of Creator Partnerships at Rare Days, to explore how top creators are turning their audiences into thriving digital product businesses. Topics Discussed: - The rise of memberships and subscriptions in the creator economy - Real examples of million-dollar product launches - How to validate product ideas using your DMs and comments - Frameworks for pricing and ongoing marketing - The future of creator-led software products What You’ll Learn If You Listen: - How to spot the right product for your audience (hint: it’s hiding in your DMs) - The step-by-step process top creators use to launch and scale products - Proven strategies to price, market, and grow your digital offerings - How to shift from “posting and hoping” to building a long-term business - Tools and mindset shifts to overcome the fear of selling to your audience Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!

What happens when a college freshman drops out and builds a social media empire from scratch? Teddy Solomon did exactly that — and now Fizz is dominating college campuses across the U.S. In this episode of The Business of Creators, Ian Shepherd sits down with Teddy Solomon to uncover how Fizz tapped into Gen Z’s craving for authenticity, creating a platform where real conversations thrive — without influencers, filters, or pressure to be perfect. From viral launch hacks to scaling without a marketing budget, this is how to build products Gen Z actually wants. Topics Discussed: - The origin story of Fizz during the pandemic - How they hacked early growth and scaled across 300+ campuses - Why anonymity and authenticity work together - How Fizz’s content moderation system keeps things safe and local - The roadmap for monetization and post-college expansion Key Takeaways: - Learn how to grow a product without spending a dime on marketing - Discover why Gen Z is rejecting traditional social platforms - Understand the psychology behind anonymous, high-engagement content - See how hybrid moderation models balance community and safety - Get inspired to build platforms rooted in real-world identity and connection Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!

Launching products for sale? Start with a .store domain. Top creators like MrBeast, Dude Perfect and IShowSpeed use .store to build clean, memorable web addresses like YourName.store, boosting clicks, driving sales and making it crystal clear where fans can shop. Grab yours now: https://go.store/boc5  What happens when one of the world’s biggest podcasters backs your startup? In this episode of The Business of Creators, Ian Shepherd dives into the exclusive story behind Steven Bartlett’s investment in Stan — and how co-founders John Hu and Vitalii Dodonov are quietly powering the next generation of creators. From cold emails and relentless hustle to building a platform that’s generated over $300 million for creators, John and Vitalii share what’s working, what’s next, and how AI is changing the game. They Discussed: - How John’s cold outreach landed a deal with Steven Bartlett - The mission behind Stan and its explosive growth - Monetization strategies that actually work: digital products, subscriptions, and coaching - How AI can empower (not replace) creators - Why community and simplicity are the new edge for creator tools Key Takeaways: - Learn exactly how John got Steven Bartlett’s attention — and what made him say “I’m obsessed” - Discover the three product types generating the most income for creators today - Get actionable advice on pricing your first product and avoiding common creator traps - Hear how Stan’s founders think about AI’s role in amplifying—not diluting—creativity - Find out what separates creators who make it from those who burn out Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the podcast for more insights on the business of creators!

Launching merch? Start with a .store domain. Top creators like MrBeast, Dude Perfect and IShowSpeed use .store to build clean, memorable web addresses like YourName.store, boosting clicks, driving sales and making it crystal clear where fans can shop. Grab yours now: https://go.store/boc1  In this episode of The Business of Creators, Ian Shepherd sits down with Charles Haynes, Founder and MD of Ziggurat XYZ, to explore how niche creators are building thriving businesses beyond brand deals. Charles shares his journey from recognizing a market shift in YouTube viewership to managing creators who turn passions like woodworking, miniatures, and coffee into profitable product lines. This conversation is packed with real-world examples — from Squidmar Miniatures’ million-dollar Kickstarter to James Hoffmann’s artisan coffee accessories — and reveals what it really takes to launch a successful creator-led product. They Discussed: * The difference between agents and managers in the creator economy * Evaluating if a creator is ready to launch a product * Case studies: Emil of Squidmar, James Hoffmann, Bourbon Moth, and more * Product strategy, fulfillment, pricing, and long-term brand building What You’ll Learn from This Episode: * How to assess whether your audience is ready for a product — and what signals to look for * The difference between a creator selling merch vs. building a product business * Real examples of niche creators turning small audiences into major revenue through physical products * The importance of pricing correctly — and why underpricing can hurt your brand * Practical advice on pre-orders, fulfillment logistics, and avoiding common pitfalls Watch to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!