The Circular Economy Show Podcast

What makes circular business models fail to scale? In this new four-part series, we’ll be exploring the common mistakes businesses make on their journey towards circularity. Based on the Ellen MacArthur Foundation’s new report: How not to fail: Avoiding 10 common pitfalls when scaling circular business models [https://www.ellenmacarthurfoundation.org/how-not-to-fail-avoiding-10-common-pitfalls-when-scaling-circular-business], Pippa is joined by Maddy Oliver and Ella Hedley, who led the research on the paper. You’ll hear about the experiences of pioneering companies, and learn about the practical steps that businesses can use to avoid common pitfalls and enable circular business models to reach transformative scale. In this episode, we explore: * What opportunities circular businesses can offer * How the report came about, and why it focuses on failure * Why lacking a plan of scale from the outset is the first pitfall and some solutions to consider * What happens when circular business models don’t align with the existing strategy of the business, and how to avoid this Explore the report [https://www.ellenmacarthurfoundation.org/how-not-to-fail-avoiding-10-common-pitfalls-when-scaling-circular-business] If you enjoyed this episode, please leave us a review or a comment on Apple Podcasts, Spotify or YouTube. Your support helps us to spread the word about the circular economy.

Have the current political and economic shocks actually created enormous opportunities for change? Can businesses currently working on transforming themselves, work together on driving an entire market transformation? And what role can the rest of us play in resetting the system and helping to shape that change? In this episode, Jonquil Hackenberg, CEO of the Ellen MacArthur Foundation, and Lindsay Hooper from the Cambridge Institute for Sustainability Leadership discuss how catalysing market interventions and designing out competitive disadvantages can work to reshape our system. We know that complete market transformation is possible, we have already seen renewable energy progress, but no single business or group can do this alone.  In this episode hear how: * Market transformation differs from the incremental changes we’ve seen so far   * A system change will require building pre-competitive coalitions who all have a vested interest in change and supporting market making value chains   * By harnessing the power of both business and the private sector, we can work together for real transformation Learn more about commercial collaboration [https://www.ellenmacarthurfoundation.org/commercial-collaboration-a-powerful-driver-for-the-circular-economy] Read CISL’s report Competing in the Age of Disruption [https://www.cisl.cam.ac.uk/news-and-resources/publications/competing-age-disruption]

Scaling the circular economy requires more companies to launch circular products and services, but many competitors transitioning towards the circular economy face similar barriers to scale. One way to address this is commercial collaboration, where businesses work together on issues that are not tied to their competitive advantage. In this episode, we’ll hear from Sarah Dodge and Mark Buckley from the Ellen MacArthur Foundation about how this can help to scale a circular economy. We’ll also explore how one initiative has helped address a bottleneck in post-consumer recycling.  Hear how companies from the Ellen MacArthur Foundation's Plastics Mission worked together to develop a unified vision and enable high-quality plastic waste sorting at scale with HolyGrail 1.0. This evolved into HolyGrail 2.0, where joint investment in R&D was crucial in helping it get from concept to market in just a few years. To discuss the project, Sander Defruyt, Lead of Strategy & Thought Leadership for the Plastics Mission, is joined by Gian De Belder, Technical Director of Packaging and Sustainability at Procter & Gamble, and Margherita Trombetti, Project Manager at the European Brands Association (AIM). Watch or listen to the full episode to learn how: * Cross-value chain collaboration was essential to align on the technology and achieve scale * Growing interest allowed participation to grow from 31 companies in HolyGrail 1.0 to 176 in 2.0  * The European Brands Association (AIM) facilitated the governance, confidentiality, and communications of 2.0 Learn more about this business-led partnership, [https://www.ellenmacarthurfoundation.org/circular-examples/holygrail-2-0-uniting-the-value-chain-to-advance-sorting-technology]which was funded through member contributions and philanthropic funding from the Alliance to End Plastic Waste and the City of Copenhagen. Explore the full commercial collaboration collection [https://www.ellenmacarthurfoundation.org/commercial-collaboration-a-powerful-driver-for-the-circular-economy] If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

It was a busy summer for the circular economy. In this episode, Seb brings you up to speed with some of the headlines and all in less than 10 minutes! Listen in to hear about: - The latest EU policy breakthrough: EPR for textiles - How new business models continue to gain traction across the retail sector - Why a group is advocating to scrap VAT on repairs in the UK - Why all of the news around critical minerals makes the circular economy an even more urgent solution around the world - What happened at the latest round of Global Plastics Treaty negotiations in Geneva ---- Explore the articles Seb mentioned in this episode: 1) EPR in EU (Vogue Business [https://www.voguebusiness.com/story/sustainability/eu-finally-adopts-epr-industry-reacts-extended-producer-responsibility]) 2) Wider circular economy momentum in retail (The Conversation [https://theconversation.com/how-swedens-secondhand-only-shopping-mall-is-changing-retail-260459]| BBC News [https://www.bbc.co.uk/news/articles/cxwvp2z7djyo] | Trellis [https://trellis.net/article/how-to-set-financial-goals-for-a-resale-program/ ] 3) VAT on repair (The Guardian [https://www.theguardian.com/environment/2025/jul/06/businesses-and-charities-call-for-uk-to-scrap-vat-on-refurbished-electronics]) 4) Critical minerals geopolitics (circular economy link) (BBC News [https://www.bbc.co.uk/news/articles/cm2zp6m4gy7o] | Hindustan Times [https://www.hindustantimes.com/ht-insight/economy/from-battery-waste-to-energy-independence-indias-critical-minerals-opportunity-101748944022842.html]  | BBC News [https://www.bbc.co.uk/news/articles/cgm2z91mvlvo]) 5) What plastics treaty talks mean for circular economy and high ambition countries and businesses (BBC News [https://www.bbc.co.uk/news/articles/cvgpddpldleo])

As Climate Week NYC kicks off, what’s momentum like for the circular economy in North America? In this episode, Pippa’s joined by Danielle Holly, Executive Lead for North America at the Ellen MacArthur Foundation, to explore how circularity is moving from theory to practice across the continent — and why that matters for business leaders looking ahead. They discuss: * Circular economy progress in the US, Canada, and Mexico and why it’s a non-partisan issue * Why the language matters less than the on-the-ground action * Supply chain resilience, critical minerals, and business opportunity Find out more about the Ellen MacArthur Foundation’s work in North America by signing up to the newsletter [https://www.ellenmacarthurfoundation.org/sign-up-to-our-north-america-newsletter]