Control the Controllables: How to Run Your Business When the World Has Lost Its Mind

How to Take a Stand That Builds Bankable Authority (Even If You Hate Conflict)

Taking a stand is the first step to building bankable authority, but most experts stay quiet because they are afraid of the pushback that comes with having a real point of view. In this episode, Carrolee breaks down what it truly means to take a stand as a thought leader, starting with the mindset shift that separates the go to voices from everyone else: the disagreement is not personal, and your why has to be strong enough to withstand it. You will learn how to build your stand from what actually frustrates you about the way your industry operates, which so called truths are worth challenging, and where the real ROI is hiding in plain sight. Plus, Carrolee shares how one marketer beat the same drum for nearly two years and turned a single simple idea into a number one book, major conference stages, and a multi seven figure agency, proof that consistency and recency are what make authority compound. If you have been holding your best opinions back to avoid the smoke, this is your permission to position your perspective and let it pay. IN THIS EPISODE, YOU'LL LEARN: * How to make peace with criticism before you ever take a stand, and why a why that is strong enough is the thing that keeps you visible when the trolls show up * How to build your stand from genuine frustration in your industry: the traditions worth challenging, the so called truths that no longer hold, and the ROI everyone is missing in plain sight * Why your perspective does not have to be brand new to cut through, and how beating one drum through story is what makes your authority compound over time RESOURCES MENTIONED: * The Diary of a CEO podcast (referenced during the episode) * Join The Currency of Visibility Collective (FREE): https://www.skool.com/covcollective [https://www.skool.com/covcollective] * Download the DIY Profitable Podcast Pitch Kit: https://pitchkit.thepodcastpitchingsociety.com/ [https://pitchkit.thepodcastpitchingsociety.com/] * Book a Visibility Strategy Session: https://theprofitablepodcastguest.io/ [https://theprofitablepodcastguest.io/] CONNECT WITH CARROLEE: Website: https://thepodcastpitchingsociety.com/ [https://thepodcastpitchingsociety.com/] LinkedIn: https://www.linkedin.com/in/carroleemoore [https://www.linkedin.com/in/carroleemoore] Instagram: https://www.instagram.com/podcastpitchingsociety [https://www.instagram.com/podcastpitchingsociety] ABOUT THE SHOW: The Currency of Visibility is where ambitious business leaders and entrepreneurs learn how to turn their credibility into cash. Hosted by Carrolee Moore, founder of The Podcast Pitching Society, this show delivers strategic visibility strategies for six and seven figure experts, especially women and people of color, who want to grow their thought leadership and revenue. Because if your visibility doesn't make dollars, it doesn't make sense. https://thecurrencyofvisibility.com/ [https://thecurrencyofvisibility.com/] SUBSCRIBE & REVIEW: If this episode resonated with you, subscribe on Apple Podcasts or Spotify and leave a review to help more experts discover the show. Hosted on Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.

Why Podcast Guesting Isn't Paying You Yet

Visibility is amazing, but authority is where the money lives. In this episode I break down the Podcast Pitching Society flagship Bankable Authority Framework, the three part system of Stand, Stories, and Sell that turns your credibility into cash instead of just making you popular. You'll learn why you have to know your audience so well you can hand them back their own language on a sales call, how taking a real stance and saying the quiet parts out loud is what separates true authorities from people who are merely visible, and the exact back end most experts are missing when they finally land a big podcast interview. If you're tired of chasing follower counts and ready to build citation based visibility that compounds over time, this one is your blueprint. IN THIS EPISODE, YOU'LL LEARN: * How the three part Bankable Authority Framework (Stand, Stories, Sell) builds a brand that makes you money instead of just making you known * Why real authority requires taking a polarizing stance and saying the quiet parts out loud, even at the risk of splitting the room * How to turn one podcast interview into revenue with a lead magnet that qualifies buyers, a follow up email sequence, and an offer you seed throughout the conversation * RESOURCES MENTIONED: * The Diary of a CEO with Steven Bartlett (recent episode on the stock market and the future of finance) * The forthcoming Currency of Visibility book (launch details coming soon) * Join The Currency of Visibility Collective (FREE): https://www.skool.com/covcollective [https://www.skool.com/covcollective] * Download the DIY Profitable Podcast Pitch Kit: https://pitchkit.thepodcastpitchingsociety.com/ [https://pitchkit.thepodcastpitchingsociety.com/] * Book a Visibility Strategy Session: https://theprofitablepodcastguest.io/ [https://theprofitablepodcastguest.io/] * CONNECT WITH CARROLEE: Website: https://thepodcastpitchingsociety.com/ [https://thepodcastpitchingsociety.com/] LinkedIn: https://www.linkedin.com/in/carroleemoore [https://www.linkedin.com/in/carroleemoore] Instagram: https://www.instagram.com/podcastpitchingsociety [https://www.instagram.com/podcastpitchingsociety] ABOUT THE SHOW: The Currency of Visibility is where ambitious business leaders and entrepreneurs learn how to turn their credibility into cash. Hosted by Carrolee Moore, founder of The Podcast Pitching Society, this show delivers strategic visibility strategies for 6 and 7 figure experts, especially women and people of color, who want to grow their thought leadership and revenue. Because if your visibility doesn't make dollars, it doesn't make sense. https://thecurrencyofvisibility.com/ [https://thecurrencyofvisibility.com/] SUBSCRIBE & REVIEW: If this episode resonated with you, subscribe on Apple Podcasts or Spotify and leave a review to help more experts discover the show. Hosted on Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.

We're in a Trust Epidemic — Here's How to Close Deals When Nobody Believes You

The trust gap has widened. What worked in 2020 and 2021 doesn't work in 2026, people are tired of being hustled, and even the real experts are paying the price. In this urgent episode, I'm breaking down why you need to do more (and better) to get chosen, how to audit your actual sales and marketing activity versus busy work, and why winging it is costing you opportunities. I'm also announcing a one-time-only masterclass on April 15th at 12pm CT where I'm pulling back the curtain on the exact strategies we use to help clients leverage visibility opportunities, including how one B2B consultant is preparing to squeeze every drop out of a podcast with 20K+ downloads per month and millions of followers. If your visibility isn't converting the way it used to, this is your wake-up call. SPECIAL ANNOUNCEMENT: Join the FREE Podcast Visibility Strategy Masterclass on Wednesday, April 15th at 12pm Central * Learn the exact strategies to leverage podcast appearances, media features, and visibility opportunities for maximum ROI * Discover how to plan BEFORE the opportunity (not scramble after) * Get the framework we use with clients landing on podcasts with 20K+ downloads Register now: https://zoom.us/meeting/register/_cG9wJaeTdmuO6JJLIIk2w [https://zoom.us/meeting/register/_cG9wJaeTdmuO6JJLIIk2w] * Missed it? DM Carrolee on any platform or email to get the replay RESOURCES MENTIONED: * Register for April 15th Masterclass (12pm CT): https://zoom.us/meeting/register/_cG9wJaeTdmuO6JJLIIk2w [https://zoom.us/meeting/register/_cG9wJaeTdmuO6JJLIIk2w] * Join The Currency of Visibility Collective (FREE): https://www.skool.com/covcollective [https://www.skool.com/covcollective] * Download the DIY Profitable Podcast Pitch Kit: https://pitchkit.thepodcastpitchingsociety.com/ [https://pitchkit.thepodcastpitchingsociety.com/] * Book a Visibility Strategy Session: https://theprofitablepodcastguest.io/ [https://theprofitablepodcastguest.io/] CONNECT WITH CARROLEE: Website: https://thepodcastpitchingsociety.com/ [https://thepodcastpitchingsociety.com/] LinkedIn: https://www.linkedin.com/in/carroleemoore [https://www.linkedin.com/in/carroleemoore] Instagram: https://www.instagram.com/podcastpitchingsociety [https://www.instagram.com/podcastpitchingsociety] ABOUT THE SHOW: The Currency of Visibility is where ambitious business leaders and entrepreneurs learn how to turn their credibility into cash. Hosted by Carrolee Moore, founder of The Podcast Pitching Society, this show delivers strategic visibility strategies for 6- and 7-figure experts, especially women and people of color, who want to grow their thought leadership and revenue. Because if your visibility doesn't make dollars, it doesn't make sense. https://thecurrencyofvisibility.com/ [https://thecurrencyofvisibility.com/] SUBSCRIBE & REVIEW: If this episode resonated with you, subscribe on Apple Podcasts or Spotify and leave a review to help more experts discover the show. Hosted on Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.

How to Prep for a Podcast Interview That Actually Converts (Step-by-Step Client Coaching Session)

Most experts show up to podcast interviews unprepared and leave money on the table. In this episode, I'm pulling back the curtain on exactly how we prep clients at The Podcast Pitching Society. The same process that helped one B2B consultant land multiple five-figure contracts in three months. You're getting the full coaching session: how to craft an introduction that hooks listeners in the first 10 seconds, the Challenge-Insight-Transformation framework for answering every question strategically, why you need to perform your content (not just say it), and how to turn common objections into compelling stories. If you've been invited to a podcast but don't know how to turn a good conversation into a profitable one, this is your blueprint. Plus, I'm offering 10 power hour prep sessions at $497—first come, first served. IN THIS EPISODE, YOU'LL LEARN: * How to craft a podcast introduction using your origin story (not your credentials) that connects with your ideal client in under two minutes * The Challenge-Insight-Transformation framework for answering questions that address objections and seed your offer without sounding sales-y * Why you need to perform your content—not just say it—and how to use vocal variation, pacing, and pauses to make your stories stick SPECIAL OFFER: First 10 people only: Book a Power Hour Podcast Prep Session with Carrolee for $497 (link in show notes) RESOURCES MENTIONED: * Book a Power Hour Podcast Prep Session (First 10 spots): https://bit.ly/pod-prepsession-cofvpod [https://bit.ly/pod-prepsession-cofvpod] * Join The Currency of Visibility Collective (FREE): https://www.skool.com/covcollective [https://www.skool.com/covcollective] * Download the DIY Profitable Podcast Pitch Kit: https://pitchkit.thepodcastpitchingsociety.com/ [https://pitchkit.thepodcastpitchingsociety.com/] * Book a Visibility Strategy Session: https://theprofitablepodcastguest.io/ [https://theprofitablepodcastguest.io/] CONNECT WITH CARROLEE: Website: https://thepodcastpitchingsociety.com/ [https://thepodcastpitchingsociety.com/] LinkedIn: https://www.linkedin.com/in/carroleemoore [https://www.linkedin.com/in/carroleemoore] Instagram: https://www.instagram.com/carroleemoore/ [https://www.instagram.com/carroleemoore/] ABOUT THE SHOW: The Currency of Visibility is where ambitious business leaders and entrepreneurs learn how to turn their credibility into cash. Hosted by Carrolee Moore, founder of The Podcast Pitching Society, this show delivers strategic visibility strategies for 6- and 7-figure experts—especially women and people of color—who want to grow their thought leadership and revenue. Because if your visibility doesn't make dollars, it doesn't make sense. https://thecurrencyofvisibility.com/ [https://thecurrencyofvisibility.com/] SUBSCRIBE & REVIEW: If this episode resonated with you, subscribe on Apple Podcasts or Spotify and leave a review to help more experts discover the show. Hosted on Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.

The Only Numbers That Actually Matter in Your Business (Hint: It's Not Your Follower Count)

If you're obsessing over follower counts and post engagement while your bank account stays empty, you're tracking the wrong numbers. In this data-driven episode, I'm breaking down the metrics that actually drive revenue—from where your leads are really coming from to how long your sales cycle takes to why your email list is sitting on money you haven't collected yet. I'm sharing the story of how I closed a $20K deal with someone who'd been on my email list for months (and why I was annoyed about it), how to use UTM tracking and Bitly to follow the customer journey, and why focusing on vanity metrics is literally working you out of business. If you're hustling hard but not seeing the revenue growth you want, this episode will show you exactly which numbers to track and how to use that data to make better decisions. IN THIS EPISODE, YOU'LL LEARN: • Why tracking social media engagement instead of lead sources is keeping you broke—and which metrics actually predict revenue • How to use UTM tracking and Bitly to follow your customer journey from first touch to closed deal (and why this changes everything) • Why your email list is your most valuable asset and how someone on my list for months became a $20K client in 72 hours RESOURCES MENTIONED: • Bitly for UTM tracking and lead source analytics: https://bitly.com [https://bitly.com] • ClickUp for project management and dashboard tracking: https://clickup.com [https://clickup.com] • Join The Currency of Visibility Collective (FREE): https://www.skool.com/covcollective [https://www.skool.com/covcollective] • Download the DIY Profitable Podcast Pitch Kit: https://pitchkit.thepodcastpitchingsociety.com/ [https://pitchkit.thepodcastpitchingsociety.com/] • Book a Visibility Strategy Session: https://theprofitablepodcastguest.io/ [https://theprofitablepodcastguest.io/] CONNECT WITH CARROLEE: Website: https://thepodcastpitchingsociety.com/ [https://thepodcastpitchingsociety.com/] LinkedIn: https://www.linkedin.com/in/carroleemoore [https://www.linkedin.com/in/carroleemoore] Instagram:https://www.instagram.com/podcastpitchingsociety [https://www.instagram.com/podcastpitchingsociety] ABOUT THE SHOW: The Currency of Visibility is where ambitious business leaders and entrepreneurs learn how to turn their credibility into cash. Hosted by Carrolee Moore, founder of The Podcast Pitching Society, this show delivers strategic visibility strategies for 6- and 7-figure experts—especially women and people of color—who want to grow their thought leadership and revenue. Because if your visibility doesn't make dollars, it doesn't make sense. https://thecurrencyofvisibility.com/ [https://thecurrencyofvisibility.com/] SUBSCRIBE & REVIEW: If this episode resonated with you, subscribe on Apple Podcasts or Spotify and leave a review to help more experts discover the show. Hosted on Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.