The Efficient Spend Podcast
Gratis podcast

The Efficient Spend Podcast

Podcast door Paul Kovalski

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Efficient Spend helps start-ups turn media spend into revenue. Learn the tools, tactics, and frameworks that the world's top marketers utilize to optimize their spend! 

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Alle afleveringen

26 afleveringen
episode Why You're Measuring Ad Spend Wrong—and How to Fix It! | Gabriele Franco artwork
Why You're Measuring Ad Spend Wrong—and How to Fix It! | Gabriele Franco

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔   The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! In this episode of the Efficient Spend Podcast, Gabriele Franco, CEO and co-founder of Cassandra, discusses the evolving landscape of Marketing Mix Modeling (MMM). He shares insights from his journey in developing tools that democratize complex marketing analysis for non-technical marketers. Gabriele explains the impact of iOS 14, the challenges of media allocation, and how modern MMM tools can guide strategic decision-making for brands, enabling them to optimize their marketing spend with precision and confidence. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Gabriele Franco is the CEO and co-founder of Cassandra, with extensive experience in performance marketing, managing over €12 million in advertising investments. He is passionate about making advanced marketing mix modeling accessible to non-technical marketers, helping businesses optimize their media spend. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH GABRIELE: https://it.linkedin.com/in/gabriele-franco-hybrida [https://it.linkedin.com/in/gabriele-franco-hybrida] EPISODE LINKS: https://mmm.cassandra.app/#howitworks [https://mmm.cassandra.app/#howitworks] https://www.meta.com/business [https://www.meta.com/business] https://www.nielsen.com/news-center/ [https://www.nielsen.com/news-center/] https://www.kantar.com/expertise/advertising-media-pr [https://www.kantar.com/expertise/advertising-media-pr] https://github.com/facebook/prophet [https://github.com/facebook/prophet]

12 nov 2024 - 36 min
episode PPC Lessons From Enterprise Brands to SMBs | Sean Grabowski artwork
PPC Lessons From Enterprise Brands to SMBs | Sean Grabowski

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔   The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!    In this episode of The Efficient Spend Podcast, Sean Grabowski, founder of Keepers Digital Marketing, shares his journey from managing large enterprise accounts at top agencies to running a specialized PPC agency focused on SMBs. Sean discusses the nuances of media mix optimization, the challenges of scaling ad spend while maintaining ROI, and the importance of setting clear client expectations in both corporate and small business environments. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.   About the Guest: Sean Grabowski is a digital marketing expert with 8 years of experience in paid media, having managed major accounts for top agencies before founding Keepers Digital Marketing. He specializes in Google and Facebook ads, helping SMBs optimize their ad spend and achieve growth through data-driven strategies. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH SEAN: https://ca.linkedin.com/in/sean-grabowski-6646056b EPISODE LINKS: https://keepersdigital.com/digital-marketing-blog/ [https://keepersdigital.com/digital-marketing-blog/]https://themindfulsteward.com/categories/ [https://themindfulsteward.com/categories/] https://www2.deloitte.com/ph/en/pages/about-deloitte/articles/about-deloitte.html [https://www2.deloitte.com/ph/en/pages/about-deloitte/articles/about-deloitte.html] https://www.groupm.com/what-we-do/ [https://www.groupm.com/what-we-do/] https://www.mindshareworld.com/news [https://www.mindshareworld.com/news]

29 okt 2024 - 48 min
episode How to Find Incremental Customers in Hard-to-Measure Channels | Simon Mills artwork
How to Find Incremental Customers in Hard-to-Measure Channels | Simon Mills

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔   The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!    In this episode of the Efficient Spend Podcast, Simon Mills, Founder of George St Growth, talks about how to make the most of your marketing budget using affiliate marketing and out-of-home advertising strategies. He also shares tips on how startups can grow their campaigns effectively, balancing brand awareness with direct sales tactics. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.   About the Guest: Simon Mills is a media mix optimization expert with extensive experience in digital and offline marketing, having successfully scaled growth at multiple B2C and fintech companies. He is passionate about leveraging data-driven strategies to maximize ROI and drive impactful results across various channels. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH SIMON: https://www.linkedin.com/in/simonmills3/ EPISODE LINKS: https://www.perkopolis.com/about?page=1 [https://www.perkopolis.com/about?page=1] https://www.nerdwallet.com/security?trk=nw_gf_5.0 [https://www.nerdwallet.com/security?trk=nw_gf_5.0] https://www.rocked.us/platform [https://www.rocked.us/platform] https://www.outbrain.com/blog/ [https://www.outbrain.com/blog/] https://www.taboola.com/blog/ [https://www.taboola.com/blog/]

15 okt 2024 - 42 min
episode Google Product Manager turned Incrementality Founder | Zachary Epstein artwork
Google Product Manager turned Incrementality Founder | Zachary Epstein

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! In this episode of the Efficient Spend Podcast, Zachary Epstein, founder of Haus and a former Google Product Manager, discusses the alignment of incentives between ad networks and advertisers, the complexities of performance measurement, and the importance of quickly testing and learning from marketing experiments. He shares his insights on the evolution of ad platforms and democratizing access to sophisticated marketing tools. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Zachary Epstein is a marketing analytics expert with over a decade of experience, former product manager at Google and founder of Haus, a company specializing in causal inference analytics and data infrastructure,  helping companies optimize their marketing spend through sophisticated experimentation and measurement tools. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH ZACHARY: https://www.linkedin.com/in/zach-epstein-b7b10525/ EPISODE LINKS: https://www.haus.io/about https://ads.google.com/intl/en_PH/home/ https://www.facebook.com/business/ads https://www.marketingevolution.com/knowledge-center/incrementality-in-marketing https://bookdown.org/mike/data_analysis/causal-inference.html https://support.google.com/google-ads/answer/ https://www.youtube.com/ads/

01 okt 2024 - 43 min
episode Google Product Manager turned Incrementality Founder | Zachary Epstein artwork
Google Product Manager turned Incrementality Founder | Zachary Epstein

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! In this episode of the Efficient Spend Podcast, Zachary Epstein, founder of Haus and a former Google Product Manager, discusses the alignment of incentives between ad networks and advertisers, the complexities of performance measurement, and the importance of quickly testing and learning from marketing experiments. He shares his insights on the evolution of ad platforms and democratizing access to sophisticated marketing tools. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Zachary Epstein is a marketing analytics expert with over a decade of experience, former product manager at Google and founder of Haus, a company specializing in causal inference analytics and data infrastructure,  helping companies optimize their marketing spend through sophisticated experimentation and measurement tools. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH ZACHARY: https://www.linkedin.com/in/zach-epstein-b7b10525/ EPISODE LINKS: https://www.haus.io/about https://ads.google.com/intl/en_PH/home/ https://www.facebook.com/business/ads https://www.marketingevolution.com/knowledge-center/incrementality-in-marketing https://bookdown.org/mike/data_analysis/causal-inference.html https://support.google.com/google-ads/answer/ https://www.youtube.com/ads/

01 okt 2024 - 43 min
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