The Efficient Spend Podcast

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of the Efficient Spend Podcast, Pan Katsukis, CEO of Remerge, dives deep into the intricacies of incrementality testing and its critical role in modern marketing. Pan shares insights on optimizing media mixes, avoiding cannibalized spend, and navigating the evolving challenges of privacy regulations in the ad tech space. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Pan Katsukis is the CEO and co-founder of Remerge, with over a decade of experience leading programmatic advertising and app re-engagement initiatives. He is passionate about leveraging data-driven strategies and incrementality testing to help global brands optimize their ad spend and drive scalable growth. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH PAN: https://www.linkedin.com/in/katsukis/ EPISODE LINKS: https://www.remerge.io/incrementality https://www.remerge.io/methods https://developer.apple.com/app-store/user-privacy-and-data-use/ https://www.google.com/ads/data-driven-attribution/ https://developers.google.com/ads-data-hub https://support.google.com/analytics/answer/1008015 https://www.adjust.com/resources/insights/ios14-idfa-privacy-report/

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! In this episode of the Efficient Spend Podcast, Pranav Piyush, Co-Founder of Paramark, shares his journey from consulting and product management to becoming a founder, with a focus on optimizing media mix and marketing spend. He discusses key lessons from his time at PayPal, Dropbox, and Invoice2go, touching on topics like conversion rate optimization, attribution challenges, and incrementality. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Pranav Piyush is the Co-Founder of Paramark, a leading media mix optimization platform. As an expert in performance marketing and data-driven growth strategies, he has helped companies like Dropbox, PayPal, and Invoice2go scale through innovative experimentation and manage multi-million-dollar marketing budgets. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH PRANAV: https://www.linkedin.com/in/pranavp/ EPISODE LINKS: https://www.groupm.com/about/ https://marketingplatform.google.com/about/search-ads-360/ https://www.google.com/partners/ https://about.rogers.com/?icid=R_COR_JOR_OB4PMA https://www.marketme.co/ https://themindfulsteward.com/categories/ https://www.healthline.com/nutrition/omega-3-supplement-guide https://www.healthline.com/nutrition/magnesium-supplements

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! In this episode of the Efficient Spend Podcast, Sean Bacastow, a tech marketing veteran and founder of PeerFunnel, shares the intricacies of influencer marketing and the real value behind social media metrics. He also discusses how his experience with celebrities like Arnold Schwarzenegger shaped his advertising approach. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Sean Bacastow is a seasoned marketer with a decade of experience in tech marketing, including leadership roles at companies like Represent and Cameo. He's now the founder of PureFunnel, where he helps tech startups grow through strategic advertising across platforms like Facebook, Instagram, Google, and more. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH SEAN: https://www.linkedin.com/in/seanbacastow/ EPISODE LINKS: https://purefunnel.com/#calendly https://www.cameo.com/about https://www.diewithzerobook.com/welcome https://ads.google.com/intl/en_PH/home/?pli=1 https://www.coca-colacompany.com/ https://garyvaynerchuk.com/

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔   The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! In this episode of the Efficient Spend Podcast, Gabriele Franco, CEO and co-founder of Cassandra, discusses the evolving landscape of Marketing Mix Modeling (MMM). He shares insights from his journey in developing tools that democratize complex marketing analysis for non-technical marketers. Gabriele explains the impact of iOS 14, the challenges of media allocation, and how modern MMM tools can guide strategic decision-making for brands, enabling them to optimize their marketing spend with precision and confidence. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Gabriele Franco is the CEO and co-founder of Cassandra, with extensive experience in performance marketing, managing over €12 million in advertising investments. He is passionate about making advanced marketing mix modeling accessible to non-technical marketers, helping businesses optimize their media spend. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH GABRIELE: https://it.linkedin.com/in/gabriele-franco-hybrida [https://it.linkedin.com/in/gabriele-franco-hybrida] EPISODE LINKS: https://mmm.cassandra.app/#howitworks [https://mmm.cassandra.app/#howitworks] https://www.meta.com/business [https://www.meta.com/business] https://www.nielsen.com/news-center/ [https://www.nielsen.com/news-center/] https://www.kantar.com/expertise/advertising-media-pr [https://www.kantar.com/expertise/advertising-media-pr] https://github.com/facebook/prophet [https://github.com/facebook/prophet]

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔   The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!    In this episode of The Efficient Spend Podcast, Sean Grabowski, founder of Keepers Digital Marketing, shares his journey from managing large enterprise accounts at top agencies to running a specialized PPC agency focused on SMBs. Sean discusses the nuances of media mix optimization, the challenges of scaling ad spend while maintaining ROI, and the importance of setting clear client expectations in both corporate and small business environments. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.   About the Guest: Sean Grabowski is a digital marketing expert with 8 years of experience in paid media, having managed major accounts for top agencies before founding Keepers Digital Marketing. He specializes in Google and Facebook ads, helping SMBs optimize their ad spend and achieve growth through data-driven strategies. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH SEAN: https://ca.linkedin.com/in/sean-grabowski-6646056b EPISODE LINKS: https://keepersdigital.com/digital-marketing-blog/ [https://keepersdigital.com/digital-marketing-blog/]https://themindfulsteward.com/categories/ [https://themindfulsteward.com/categories/] https://www2.deloitte.com/ph/en/pages/about-deloitte/articles/about-deloitte.html [https://www2.deloitte.com/ph/en/pages/about-deloitte/articles/about-deloitte.html] https://www.groupm.com/what-we-do/ [https://www.groupm.com/what-we-do/] https://www.mindshareworld.com/news [https://www.mindshareworld.com/news]