The Heart & Hustle Podcast

462: "Styled Shoots Are Cheating" - We Discuss Photography Industry HOT Takes

This week Evie and Lindsey dive straight into the spicy side of the photography world with a full lineup of industry hot takes that every creative has heard, whispered about, or secretly debated in their group chats. From the controversial claim that styled shoots are cheating to whether presets make you a bad editor to the uproar over using inspo photos from Pinterest and the big conversation around photographers marketing only to other photographers, the girls peel back the layers on what is actually true, what is totally blown out of proportion, and where they land based on years of building successful creative careers. They share hilarious personal stories from their early wedding days, talk honestly about how creatives grow their style, and discuss why AI editing is shifting the industry in real time. They unpack why photographers accidentally end up talking only to other photographers online, and finish with a candid breakdown of the growing trend of burnt out photographers jumping straight into education before they are ready. If you want an episode filled with honesty, laughter, real talk and the permission to rethink any rule the industry has ever tried to put on you, this one is a must listen. --------------------------------- Pinterest Freebie: https://theheartuniversity.com/pinterest [https://theheartuniversity.com/pinterest] --------------------------------- Honeybook: share.honeybook.com/heart [http://share.honeybook.com/heart] In addition to a FREE 7 day trial, get 35% off your first two years of HoneyBook! --------------------------------- Heart Apparel Shop: https://theheartuniversity.com/apparel [https://theheartuniversity.com/apparel] --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE [https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE] --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here [https://www.facebook.com/groups/heartandhustlepodcast/]. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop [http://www.theheartuniversity.com/shop] --------------------------------- Follow along: www.instagram.com/mrslindseyroman [http://www.instagram.com/mrslindseyroman] www.instagram.com/evierupp [http://www.instagram.com/evierupp] www.instagram.com/theheartuniversity [http://www.instagram.com/theheartuniversity]

461: How to Utilize TikTok & Social Media as Wedding Filmmakers with Jay & Mack Films

Get ready for an episode that feels like a warm hug, a pep talk, and a behind the scenes masterclass all rolled into one. Today we sit down with the wildly talented husband and wife duo Jay and Mack of Jay and Mack Films, the storytellers known for their cinematic, documentary style wedding films that make you feel every last emotion. We talk about how they evolved from directing every moment to capturing the raw beauty of real life, how a chaotic surf session became their superhero origin story, and how mic'ing up couples throughout the entire wedding day unlocked the heartfelt and hilarious soundbites their films are loved for. They share what it really takes to give couples an elevated experience, why communication and calming energy matter so much on a wedding day, and how they navigate the dance between marketing and ethical storytelling when posting viral content online. We also dive into TikTok strategies, vertical versus landscape filming, the pressures of social media, and the creative slump that so many wedding vendors are feeling right now. If you are a creative, a wedding professional, or someone craving a dose of honesty, inspiration, and belly laughs, this conversation is your new comfort listen. Check Out Jay & Mack Films: https://jayandmackfilms.com/ [https://jayandmackfilms.com/] - Instagram: https://www.instagram.com/jayandmack [https://www.instagram.com/jayandmack] --------------------------------- Niche Down freebie: https://theheartuniversity.com/niche [https://theheartuniversity.com/niche] --------------------------------- Website Templates: www.theheartuniversity.com/website-templates [http://www.theheartuniversity.com/website-templates] --------------------------------- Check Out Our Course Library: https://theheartuniversity.com/courses [https://theheartuniversity.com/courses] --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE [https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE] --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here [https://www.facebook.com/groups/heartandhustlepodcast/]. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop [http://www.theheartuniversity.com/shop] --------------------------------- Follow along: www.instagram.com/mrslindseyroman [http://www.instagram.com/mrslindseyroman] www.instagram.com/evierupp [http://www.instagram.com/evierupp] www.instagram.com/theheartuniversity [http://www.instagram.com/theheartuniversity]

460: We Wasted $300k+?!? 4 of The Biggest Mistakes We've Made in Business

Today Evie and Lindsay are spilling the tea on the real, raw, and slightly chaotic lessons they have learned across a decade of entrepreneurship. From the early days of nonstop hustle, to the intense journey of building a swimsuit brand, to hiring people without enough oversight and even ignoring their own finances for far too long, the girls take you behind the scenes of what actually happens when growth moves faster than strategy. You will laugh, cringe, and nod along as they reflect on the moments that stretched them, stressed them, taught them, and ultimately grew them into stronger and wiser entrepreneurs. If you are building a business, dreaming of one, or simply wanting to feel less alone in the messy middle, this episode gives you a clear reminder that every setback is a setup for future strength. --------------------------------- Manual Mode Freebie: https://theheartuniversity.com/manual [https://theheartuniversity.com/manual] --------------------------------- Heart Shop: https://theheartuniversity.com/shop [https://theheartuniversity.com/shop] --------------------------------- Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3 [https://primallypure.com/?rfsn=5649435.725fd3] Use HEARTANDHUSTLE for 10% OFF. --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE [https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE] --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here [https://www.facebook.com/groups/heartandhustlepodcast/]. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop [http://www.theheartuniversity.com/shop] --------------------------------- Follow along: www.instagram.com/mrslindseyroman [http://www.instagram.com/mrslindseyroman] www.instagram.com/evierupp [http://www.instagram.com/evierupp] www.instagram.com/theheartuniversity [http://www.instagram.com/theheartuniversity]

459: Utilizing ChatGPT Into Your Business Strategy with Andi Alleman

Get ready for a girl chat that will light your creative fire as we sit down with the incredible Andi Alleman of Oui, We Studio, a visionary strategist who helps creatives build obsession worthy brands and magnetic cult-like followings. Andi dives into her journey from the corporate beauty and fashion world into running her own strategy house, sharing her passion for creativity, future focused thinking, and helping artists and entrepreneurs create deep resonance with their audiences. She breaks down what a cult-like following truly means, why personal connection matters more than ever, and how creatives can stop throwing spaghetti at the wall and instead build brands that speak straight to the soul. The conversation takes a powerful turn into the world of AI as Andi shares how she uses ChatGPT as a creative partner in her workflow, from content planning to brand messaging, and why training your AI is key to unlocking ease, clarity, and confidence in your business. If you have ever felt overwhelmed by marketing, content creation, or showing up consistently, this conversation will give you both the encouragement and the practical insight you need to build a brand that your people cannot stop talking about. Stay Updated with Andi: - https://www.ouiwestudio.com/ [https://www.ouiwestudio.com/] - https://www.instagram.com/ouiwestudio/ [https://www.instagram.com/ouiwestudio/] - https://www.instagram.com/ouiwegirl/ [https://www.instagram.com/ouiwegirl/] --------------------------------- Imposter Syndrome Freebie: https://theheartuniversity.com/imposter [https://theheartuniversity.com/imposter] --------------------------------- Honeybook: share.honeybook.com/heart [http://share.honeybook.com/heart] In addition to a FREE 7 day trial, get 35% off your first two years of HoneyBook! --------------------------------- Heart Apparel Shop: https://theheartuniversity.com/apparel [https://theheartuniversity.com/apparel] --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE [https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE] --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here [https://www.facebook.com/groups/heartandhustlepodcast/]. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop [http://www.theheartuniversity.com/shop] --------------------------------- Follow along: www.instagram.com/mrslindseyroman [http://www.instagram.com/mrslindseyroman] www.instagram.com/evierupp [http://www.instagram.com/evierupp] www.instagram.com/theheartuniversity [http://www.instagram.com/theheartuniversity]

458: Spoiler alert, Hustle Culture lied to us?! How our view of success has evolved over the years.

What does success really mean to you? In this heart-to-heart conversation, Evie McLeod and Lindsay Roman take listeners on a candid journey through their evolving definitions of success, from childhood dreams of fame and red carpets to the deeper fulfillment of faith, family, and freedom. With raw honesty, laughter, and a few hilarious stories (including a first-kiss-on-stage moment), they unpack how chasing external validation shifted into building lives grounded in purpose and peace. Whether you're redefining your own version of "making it," balancing motherhood with entrepreneurship, or learning to find joy in the season you're in, this episode will leave you inspired to measure success by who you're becoming, not what you're achieving. --------------------------------- IG Bio Freebie: https://theheartuniversity.com/bio [https://theheartuniversity.com/bio] --------------------------------- Heart Shop: https://theheartuniversity.com/shop [https://theheartuniversity.com/shop] --------------------------------- Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3 [https://primallypure.com/?rfsn=5649435.725fd3] Use HEARTANDHUSTLE for 10% OFF. --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE [https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE] --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here [https://www.facebook.com/groups/heartandhustlepodcast/]. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop [http://www.theheartuniversity.com/shop] --------------------------------- Follow along: www.instagram.com/mrslindseyroman [http://www.instagram.com/mrslindseyroman] www.instagram.com/evierupp [http://www.instagram.com/evierupp] www.instagram.com/theheartuniversity [http://www.instagram.com/theheartuniversity]