The Influencer Podcast

In this deeply honest and vulnerable solo episode, I’m sharing why I officially retired one of the most successful programs of my career—Pitch It Perfect—and what that decision taught me about leadership, identity, and alignment. After nine incredible years, thousands of students, and millions in revenue, I felt called to evolve—not because the program stopped working, but because it no longer reflected who I am or the depth of work I now do with my clients. This episode is for anyone feeling the tension between success and self—when what once felt aligned now feels like residue. I walk you through the energetic blueprint I used to navigate this evolution, how I cleared space for my next chapter, and why letting go of what works is sometimes the bravest and most powerful move you can make. If you're craving resonance, embodiment, and the courage to fully claim who you are now, this episode is your invitation to rise. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Introduction and Welcome 00:41 Retiring Pitch It Perfect 02:05 The Evolution and Identity Shift 04:43 The Clean Break 12:22 Energetic Blueprint of Evolution 19:28 Invitation to the Next Era 23:22 Conclusion and Next Steps QUOTABLES: “   That strategy will always be a part of my gift and part of how I lead and part of those greater conversations. But it's complete. And not because it stopped working, but truly because it no longer reflects who I am, who I serve now, or most importantly, why they come into my world.” - Julie Solomon  “  We can know something, believe it, and maybe even share it with somebody else. But then we don't necessarily do it ourselves. It's interesting how that can happen.” - Julie Solomon RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [https://juliesolomon.net/va] [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply [https://docs.google.com/forms/d/e/1FAIpQLSfxD5lqtMk43jDmaoxM5kW8Oy_CGanbBVgPJ8t7yXuZt9caLg/viewform]. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable [http://www.juliesolomon.net/getwhatyouwant] so you can leverage the power of your own influence. Follow Julie on Instagram! [https://www.instagram.com/julssolomon] MUST HAVES THIS MONTH: [GROW YOUR LIST WITH EASE] This all in-in-one platform makes it easy to manage everything from emails to events, and even social. Plus, their AI tools are a game-changer. Try Constant Contact [http://constantcontact.com] free for 30 days and start growing your email list without tech overwhelm.  [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month! [http://shopify.com/influencer]

In this Summer Show Flip episode, I’m thrilled to bring you a powerful conversation I had with Teresa Heath-Wareing on her podcast Your Dream Business. We dive deep into the two most essential elements for online business success—messaging and audience—and how getting these wrong can stall your growth no matter how great your strategy is. I share what’s working in my business right now, how the online space has evolved, and why it’s more important than ever to lead with clarity, specificity, and true connection. I also walk through how I use low-ticket, high-value offers to attract premium clients without relying on freebies or over-delivering. We talk visibility strategies, narrowing your niche, and how to confidently own your expertise in a crowded space. If you’re tired of creating content that doesn’t convert and ready to simplify your business for scalable growth, this episode is a must-listen! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 00:33 Welcome to the Summer Show Flip Series 01:59 The Importance of Messaging and Audience 08:54 The Evolution of the Online Business Industry 12:31 Challenges and Misconceptions in Online Coaching 20:09 The Importance of Specialization and Authenticity 25:59 Client Success Stories 27:56 Personal Financial Struggles and Growth 28:51 Mindset Work and Market Focus 30:30 Specialization and Visibility 31:54 Client Journey and Ideal Client 38:02 Creating High-Value Low-Cost Offers 50:42 Using Ads to Amplify Success 52:18 Conclusion and Final Thoughts   QUOTABLES: “ Marketing is not saying a thousand different things once it's saying one thing a thousand times. And that is really what allows sustainability and that is what allows growth.” - Julie Solomon  “One of the things I'm a big advocate about is don't try and give them 500 ways to do something. If there's three really good ways, just give them those three really good ways. Like I don't need a list of 25 different things to give me one solution. I just need the best thing that you can do and then that'll help me and I can move on.” - Teresa Heath-Wareing GUEST RESOURCES: Listen to Teresa’s Your Dream Business Podcast! [https://teresaheathwareing.com/dream-business-podcast/podcast-all/] RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [https://juliesolomon.net/va] [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply [https://docs.google.com/forms/d/e/1FAIpQLSfxD5lqtMk43jDmaoxM5kW8Oy_CGanbBVgPJ8t7yXuZt9caLg/viewform]. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable [http://www.juliesolomon.net/getwhatyouwant] so you can leverage the power of your own influence. Follow Julie on Instagram! [https://www.instagram.com/julssolomon] MUST HAVES THIS MONTH: [GROW YOUR LIST WITH EASE] This all in-in-one platform makes it easy to manage everything from emails to events, and even social. Plus, their AI tools are a game-changer. Try Constant Contact [https://juliesolomon.net/constant-contact] free for 30 days and start growing your email list without tech overwhelm.  [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month! [http://shopify.com/influencer]

In this deeply personal solo episode, I’m pulling back the curtain on one of the most transformational shifts I’ve made in my business—and life. If you’ve ever felt successful on the outside but misaligned on the inside, this episode is for you. I’m sharing the truth about what happens when your strategy outpaces your sovereignty, and how I reclaimed my business, message, and leadership by choosing alignment over adrenaline. We’ll dive into the identity recalibration that allowed me to stop abandoning myself inside my own success, how I restructured my business to support my nervous system (not just revenue goals), and why letting go—not doing more—is often the missing piece. I’ll walk you through how I simplified everything, honored my energy, and began creating content that doesn’t just perform, but resonates deeply. If you’re ready to stop building from obligation and start leading from embodiment, this episode is your invitation to rise. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:11 Welcome and Episode Overview 00:34 The Misalignment Signal 01:09 Leadership Lessons and Identity Recalibration 02:13 Defining Success on Your Own Terms 03:38 Reevaluating Business Strategies 06:50 Choosing Freedom Over Performance 07:57 Creating a Business That Supports You 11:06 The Power of Resonance in Messaging 13:02 Final Thoughts QUOTABLES: “  Your clients, they don't just buy your strategy. They buy your standard, they buy the version of you that they see and that they spot, and that they think ‘I want, what she has.’” - Julie Solomon  “ This is the distinction. Clients reaching out saying, ‘this post literally felt like it was written for me. Are you in my brain? Are you in my soul? Sales came in from content that didn't even have a call to action on it,’ which if you know me, I love a good CTA, but this is where resonance does what tactics can't. This is why the messaging frameworks that I have built, I have created, that I have tested, that I now share with my clients work. Because they don't just teach you what to say. They teach you how to say it in a way that only you can.” - Julie Solomon RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [https://juliesolomon.net/va] [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply [https://docs.google.com/forms/d/e/1FAIpQLSfxD5lqtMk43jDmaoxM5kW8Oy_CGanbBVgPJ8t7yXuZt9caLg/viewform]. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable [http://www.juliesolomon.net/getwhatyouwant] so you can leverage the power of your own influence. Follow Julie on Instagram! [https://www.instagram.com/julssolomon] MUST HAVES THIS MONTH: [MY $1 SECRET] This tool powers millions of stores—and could power yours. It’s not just for shopping—it’s a secret weapon for selling, too. Get the details and my discount here!  [http://shopify.com/influencer]

In this special Summer Flip Series episode, I’m so excited to share a powerful and honest conversation I had on the Online Business for Christian Women podcast with my dear friend Stefanie Gass. We’re diving deep into the truth behind what really creates long-term success in online business—refining your messaging, trusting your path, and giving yourself permission to fully own your genius. I open up about my journey from PR and blogging to building a multi-million dollar brand, and how messaging clarity + visibility became the foundation of it all. We also talk about the difference between content and messaging, how to make your message move people (and create sales), and why the real transformation begins when you stop trying to be someone else and start fully owning what’s already inside you. Plus, I share my favorite visibility tips for landing opportunities before you feel "ready." If you’re craving alignment, clarity, and a permission slip to go all in on your calling, this episode is for you! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:14 Welcome to The Influencer Podcast 00:38 Summer Show Flip Series Explained 01:13 Conversation with Stefanie Gas 03:09 Julie's Journey to Online Success 07:07 The Power of Messaging and Visibility 07:43 Investing in Yourself and Your Business 13:48 Faith and Unwavering Belief 18:11 Understanding Messaging vs. Content 20:38 The Importance of Clear Solutions 21:00 Niching Down: Targeting Your Audience 21:19 Understanding Your Ideal Client 22:27 Effective Market Research Strategies 23:07 Crafting Specific and Impactful Messaging 27:30 Visibility: The Catalyst for Success 30:07 Taking Action and Embracing Opportunities 36:14 Conclusion  QUOTABLES: “Visibility is not the byproduct of success, it's not the byproduct of launching a podcast, or getting people to listen to episodes, or even being featured on podcasts. It's the literal catalyst of all of them.” - Julie Solomon  “So often we wanna build an offer and build a brand about something sparkly that someone else is doing or that we want to do in the future. But that's where you missed the mark.” - Stefanie Gass GUEST RESOURCES: You can listen to Stefanie’s Podcast Online Business for Christian Women [https://podcasts.apple.com/us/podcast/online-business-for-christian-women-god-led-business/id1437868374] Listen to Stefanie’s Episode [https://juliesolomon.net/podcasts/the-podcasting-playbook-how-to-launch-grow-monetize-with-stefanie-gass/] of The Influencer Podcast RESOURCES: [STOP SELLING LIKE IT’S 2020] If you’re a coach or service provider who can’t get past $5K–$10K/months and still piecing sales and messaging together manually—this is for you. Join me for this June for a LIVE, free training [https://us02web.zoom.us/meeting/register/LcJvqy8zSEaQEIvnobLoOg] that shows you how to fix the messaging and positioning gaps keeping you stuck. The Revenue Accelerator is how you scale smarter. [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [https://juliesolomon.net/va] [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply [https://docs.google.com/forms/d/e/1FAIpQLSfxD5lqtMk43jDmaoxM5kW8Oy_CGanbBVgPJ8t7yXuZt9caLg/viewform]. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable [http://www.juliesolomon.net/getwhatyouwant] so you can leverage the power of your own influence. Follow Julie on Instagram! [https://www.instagram.com/julssolomon] MUST HAVES THIS MONTH: [PODCAST SUPPORT WITHOUT OVERWHELM?] Let Commonwealth Co. handle the editing, production, and all the behind-the-scenes work so you can focus on your voice and vision. Visit their website [https://commonwealth-co.com] and mention my name to save 10% on your first month. [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month! [http://shopify.com/influencer]

If you’ve ever felt like your content is thoughtful, your offers are solid, and you’re showing up consistently—but your best-fit clients still aren’t buying—this episode is for you. Today, I’m diving deep into the real reason your dream clients aren’t converting: you’re likely speaking to the wrong part of them. I break down why pain-point and results-based messaging no longer create the demand you need—and what does. In this episode, I walk you through the concept of identity-based messaging and how to shift from chasing attention to creating emotional resonance. You’ll learn how to mirror your clients' next-level identity, create content that triggers demand, and refine your message in a way that makes the right clients say “yes” before you ever pitch. If you’re ready to move beyond likes and engagement and finally craft messaging that converts with ease, this episode will change everything. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:38 Understanding Client Messaging 01:38 The Real Reason Clients Aren't Buying 03:26 The Shift to Identity-Based Marketing 04:13 Personal Experience and Insights 07:04 The Power of Resonance in Messaging 11:54 Invitation to Join the Training 13:13 Conclusion and Newsletter Sign-Up QUOTABLES: “   Pain point Marketing works. I get it. I learned it in college, in my marketing classes. It does work, but it takes so much flipping longer to work. Why? Because pain point marketing attracts people who need convincing.” - Julie Solomon  “  You do not need more volume. This is not a lead problem because if I dropped a thousand more leads on your lap with you having the same challenge that you currently have, it's just gonna create more problems. So it's not more volume. You need more resonance.” - Julie Solomon RESOURCES: [STOP SELLING LIKE IT’S 2020] If you’re a coach or service provider who can’t get past $5K–$10K/months and still piecing sales and messaging together manually—this is for you. Join me for this June for a LIVE, free training [https://us02web.zoom.us/meeting/register/LcJvqy8zSEaQEIvnobLoOg] that shows you how to fix the messaging and positioning gaps keeping you stuck. The Revenue Accelerator is how you scale smarter. [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [https://juliesolomon.net/va] [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply [https://docs.google.com/forms/d/e/1FAIpQLSfxD5lqtMk43jDmaoxM5kW8Oy_CGanbBVgPJ8t7yXuZt9caLg/viewform]. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable [http://www.juliesolomon.net/getwhatyouwant] so you can leverage the power of your own influence. Follow Julie on Instagram! [https://www.instagram.com/julssolomon] MUST HAVES THIS MONTH: [MY $1 SECRET] This tool powers millions of stores—and could power yours. It’s not just for shopping—it’s a secret weapon for selling, too. Get the details and my discount here!  [http://shopify.com/influencer]