
Engels
Business
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Over The Inspired Media Podcast
In the era of "algorithms" and "AI", this podcast is putting the spotlight on the conventional takes and truths of social media, content creation, and entrepreneurship in the crazy world that is the online space.
ungatekeeping brand deals: the mistakes costing creators thousands + what successful creators are doing
🎧 WHAT WE TALK ABOUT In my last episode, I shared that Inspired Media Co. hit $1M in sales in one year and one week, and I broke down the income streams inside my business. In this episode, we’re deep diving into one of those streams: brand deals. Today we’re ungatekeeping the business side of creator partnerships and talking about the things most creators have to figure out the hard way. 🎉🎉A huge, pinch me, special thank you to today's sponsor Adobe Digital Academy aka your new favorite content tool box (trainings, courses, tutorials, certifications). Next time you wanna doom scroll, browse Adobe Digital Academy [https://adobe.ly/alyssa-inspiredmediaco] on Coursera, LinkedIn Learning, and YouTube instead. #AdobePartner INSIDE THIS EPISODE • The difference between self-managing vs signing with a talent manager • The mindset shift that separates a creator from a Creator CEO • Successful creator brand partnership case studies + examples • What brands actually care about beyond followers and views • Why negotiation is normal and how to approach it strategically • The ways creators accidentally leave money on the table • How upsells, licensing, and deliverables can increase deal value • What brand deals actually look like behind the scenes AFTER THIS EPISODE YOU’LL… • Understand how brand deals actually work behind the scenes • Know how to position your value when negotiating • Stop treating brand deals like favors and start treating them like business deals • Feel more confident communicating with brands • Start thinking like a Creator CEO, not just a creator posting content 🤝LET'S YAP: Instagram @inspiredmedico [https://www.instagram.com/inspiredmediaco/] TikTok @inspiredmediaco [https://www.tiktok.com/@inspiredmediaco] 💻RESOURCES: DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE: * FREE LIFESTYLE PILLAR™ [https://stan.store/inspiredmediaco/p/the-lifestyle-pillar-guide] * SIGNATURE STYLE SERIES™ [https://signaturestyleseries.inspiredmediaco.com/home] * UNSELFISH CONTENT™ [https://unselfishcontent.inspiredmediaco.com/home] * SOCIAL STAND OUT 2.0 [https://socialstandout.inspiredmediaco.com/] SERVICES * APPLY FOR SMM SERVICES [https://management.inspiredmediaco.com/] * APPLY FOR THE YOU-CODED MINIMIND COHORT 4 [https://minimind.inspiredmediaco.com/home] * APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA [https://coaching.inspiredmediaco.com/] * BOOK YOUR 1:1 INTENSIVE EXPERIENCE [https://intensive.inspiredmediaco.com/home] 🛒SHOP THE FAVES (affiliate links) : * shopmy [https://shopmy.us/shop/alyssahadlyn] * amazon sf [https://www.amazon.com/shop/inspiredmediaco?ref_=cm_sw_r_cp_ud_aipsfshop_02A78HZRMB3W3T549AWN]
why most “signature series” fail + the recipe to make your series STAND OUT (receipts inside)
🎧SPOILER ALERT: IT'S BC THEY'RE MISSING STYLE Most creators: • Focus on the idea instead of execution • Copy formats without making them their own • Quit too early • Have no structure • Don’t know how to refine using data And that’s why their series never takes off. INSIDE THIS EPISODE You’ll learn: • The 4 ingredients every strong Signature Style Series™ needs • The biggest mistakes killing your momentum • How to make a series feel unmistakably YOU • How many episodes you actually need before judging results • The CEO mindset shift that changes everything If you want content that looks, feels, and sounds like YOU. This is your recipe that's been proven time and time againnnn🎙️✨ 🤝LET'S YAP: Instagram @inspiredmedico [https://www.instagram.com/inspiredmediaco/] TikTok @inspiredmediaco [https://www.tiktok.com/@inspiredmediaco] 💻RESOURCES: DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE: * FREE LIFESTYLE PILLAR™ [https://stan.store/inspiredmediaco/p/the-lifestyle-pillar-guide] * SIGNATURE STYLE SERIES™ [https://signaturestyleseries.inspiredmediaco.com/home] * UNSELFISH CONTENT™ [https://unselfishcontent.inspiredmediaco.com/home] * SOCIAL STAND OUT 2.0 [https://socialstandout.inspiredmediaco.com/] SERVICES * APPLY FOR SMM SERVICES [https://management.inspiredmediaco.com/] * APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA [https://coaching.inspiredmediaco.com/] * BOOK YOUR 1:1 INTENSIVE EXPERIENCE [https://intensive.inspiredmediaco.com/home] 🛒SHOP THE FAVES (affiliate links) : * shopmy [https://shopmy.us/shop/alyssahadlyn] * amazon sf [https://www.amazon.com/shop/inspiredmediaco?ref_=cm_sw_r_cp_ud_aipsfshop_02A78HZRMB3W3T549AWN]
STOP WINGING YOUR CONTENT: how to create a content schedule you can actually stick to
🎧 A question I get asked a lot: "How do you make it all happen?" How do you stay consistent while juggling it all. SYTEMS AND ROUTINES that you can LEAN ON! If you've been winging it, bestie, we gotta refiinnnneeee so that content feels like a part of your LIFESTYLE, not a chore you need to check off. THE 5 STEP SYSTEM WE WALK THROUGH 1. PICK YOUR PLANNING PLATFORM Choose one place to organize your content. Notion, Airtable, Planoly, or even pen and paper. The tool doesn’t matter. Having a system does. 2. CHOOSE YOUR POSTING CADENCE Be realistic about your season. • 3x per week if you’re busy • 5 to 6x if you’re seasoned • Higher volume if you have capacity And yes, in most cases, cross post. 3. DEFINE 3 TO 5 CONTENT PILLARS Your brand is not your diary. Pick core topics you can talk about endlessly. Use analytics to guide what’s worth repeating. 4. BRAINSTORM WITH STRATEGY Pull from top performing posts. Repackage what already works. Plan ideas inside your pillars instead of posting randomly. 5. BATCH & EXECUTE Day 1: Outline scripts and captions. Day 2: Film everything. Post according to your cadence. Repeat weekly or biweekly. THE BIG SHIFT You are the CEO of your brand, not just a creator and it's time to start acting like it! Consistency becomes effortless once it’s built into your routine Break a leg, bestie 💋 Podcast EP mentioned: The Lifestyle pillar [https://open.spotify.com/episode/0cf2lnC9x9yS4Blp3iZVZq?si=F8X37cCKQLi3fQmiR0i3pA] 🤝LET'S YAP: Instagram @inspiredmedico [https://www.instagram.com/inspiredmediaco/] TikTok @inspiredmediaco [https://www.tiktok.com/@inspiredmediaco] 💻RESOURCES: DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE: * FREE LIFESTYLE PILLAR™ [https://stan.store/inspiredmediaco/p/the-lifestyle-pillar-guide] * SIGNATURE STYLE SERIES™ [https://signaturestyleseries.inspiredmediaco.com/home] * UNSELFISH CONTENT™ [https://unselfishcontent.inspiredmediaco.com/home] * SOCIAL STAND OUT 2.0 [https://socialstandout.inspiredmediaco.com/] SERVICES * APPLY FOR SMM SERVICES [https://management.inspiredmediaco.com/] * APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA [https://coaching.inspiredmediaco.com/] * BOOK YOUR 1:1 INTENSIVE EXPERIENCE [https://intensive.inspiredmediaco.com/home] 🛒SHOP THE FAVES (affiliate links) : * shopmy [https://shopmy.us/shop/alyssahadlyn] * amazon sf [https://www.amazon.com/shop/inspiredmediaco?ref_=cm_sw_r_cp_ud_aipsfshop_02A78HZRMB3W3T549AWN]
hitting 1 MILLION dollars in 1 YEAR + 1 WEEK: here’s what i learned
“YOU’RE NOT BEHIND. YOU’RE JUST NOT LOUD ENOUGH ABOUT YOUR ACCOMPLISHMENTS BECAUSE IN YOUR HEAD IT WAS YOUR OBLIGATION TO ACHIEVE THEM.” Last month, I hit $1,000,000 in sales in 1 year + 1 week. Not by December 31. One week later. And that one week taught me more than the million itself so let's dissect the lessons, hard truths, and everything in between: THE MONEY (AKA THE NUMBERS + LOGISTICS of being a creator, founder, and entrepreneur) and the MINDSET (becoming the person who can handle it and truly build financial abundance). *Not financial advice, please speak to a professional! Tools mentioned * Sofi-HYSA * GHL-my CRM system (affiliate link)-try GHL for free for 30 days [https://www.gohighlevel.com/inspired-media-co?fp_ref=inspiredmediaco] * Gusto-Payroll software 🎧What to watch next? THE 2026 IT GIRL AGENDA [https://open.spotify.com/episode/5pOOLYoxBMTlvWlRLMkTVM?si=Gr-aIDv8QoGhsQG8JfL7wg] 🤝LET'S YAP: Instagram @inspiredmedico [https://www.instagram.com/inspiredmediaco/] TikTok @inspiredmediaco [https://www.tiktok.com/@inspiredmediaco] 💻RESOURCES: DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE: * FREE LIFESTYLE PILLAR™ [https://stan.store/inspiredmediaco/p/the-lifestyle-pillar-guide] * SIGNATURE STYLE SERIES™ [https://signaturestyleseries.inspiredmediaco.com/home] * UNSELFISH CONTENT™ [https://unselfishcontent.inspiredmediaco.com/home] * SOCIAL STAND OUT 2.0 [https://socialstandout.inspiredmediaco.com/] SERVICES * APPLY FOR SMM SERVICES [https://management.inspiredmediaco.com/] * APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA [https://coaching.inspiredmediaco.com/] * BOOK YOUR 1:1 INTENSIVE EXPERIENCE [https://intensive.inspiredmediaco.com/home] 🛒SHOP THE FAVES (affiliate links) : * shopmy [https://shopmy.us/shop/alyssahadlyn] * amazon sf [https://www.amazon.com/shop/inspiredmediaco?ref_=cm_sw_r_cp_ud_aipsfshop_02A78HZRMB3W3T549AWN]
the "big shifts" you need to know to grow on socials in 2026: value-driven content and the intellectual influencer
🎙️ SOCIAL MEDIA SUCCESS IN 2026: CREATING VALUABLE CONTENT 🎙️ SOCIAL MEDIA SUCCESS IN 2026: CREATING VALUABLE CONTENT Hey bestie 🤍 Today we’re breaking down the very loud conversation around 2026 being “the era of value” and the rise of the so-called intellectual influencer. Spoiler: this isn’t new, but there is something important to learn from it. ✨ IN THIS EPISODE • Value isn’t trending, it’s returning Educators, strategists, and thought-leaders have always existed. What’s changing is what people are paying attention to. • Your algorithm shapes your mindset What you consume influences what you create. If your feed is all entertainment, you might miss the creators who are building depth and longevity. • Audiences are more aware than ever People can spot clickbait and shallow content quickly. As more creators and consumers focus on wellness, growth, and the future, educational and thoughtful content feels more aligned. • Community over clout Instead of asking “How do I get more views?” try “How do I increase my impact?” Depth builds trust. Trust builds longevity. • What counts as valuable content? Value can look like: Educating Entertaining Inspiring Every piece of content should have a clear goal, whether that’s teaching something new, making someone laugh, or helping them feel seen. • Depth is available to every niche Even lifestyle, fashion, and beauty creators can go deeper through values, opinions, and real conversations. Substance is what makes content memorable. 🎧 FINAL THOUGHT Before you post your next piece of content, ask yourself: How can I make my audience’s life, brand, business, or mindset just 1% better today? That’s the real formula for social media success in 2026. LET'S YAP: Instagram @inspiredmedico [https://www.instagram.com/inspiredmediaco/] TikTok @inspiredmediaco [https://www.tiktok.com/@inspiredmediaco] RESOURCES: Free Lifestyle Pillar Guide [https://stan.store/inspiredmediaco] Click to browse all the social strategy digital resources [https://socialstandout.inspiredmediaco.com/] SHOP (affiliate link) : Fave content + life recs: ShopMy [https://shopmy.us/shop/alyssahadlyn] Fave content + life recs: Amazon Storefront [https://www.amazon.com/shop/inspiredmediaco?ref_=cm_sw_r_cp_ud_aipsfshop_aipsfinspiredmediaco_XD34QCB0BPC48BAPF6CS]
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