The Inspired Media Podcast

Have you ever wondered what goes on behind-the-scenes your favorite brands? Strategy, product, influencer marketing, how to get noticed by them? In today’s episode we have a veryyyyy special guest, Kira Jackson, the chief brand officer at Set Active (yeahhhh SET ACTIVE!!!!), breaking the fourth wall and revealing it all for us to learn from. Whether you’re a founder or business owner wanting to stand out from the noise of socials or a creator who has a dream brand that you'd would luv to work with, we’re getting INTO ITTTTT!  * the BTS of brand strategy for Set Active  * influencer marketing (what they look for when working with influencers)  * angel investing  * work-life balance as a working mom   🤍 CONNECT WITH KIRA Instagram @kiramackenzie)  [https://www.instagram.com/kiramackenzie ] TikTok (@kiramackenz)  [https://www.tiktok.com/@kiramackenz ] ✨LET'S YAP  Instagram (@inspiredmediaco) [https://www.instagram.com/inspiredmediaco]  TikTok (@inspiredmediaco) [https://www.tiktok.com/@inspiredmediaco?_t=ZT-8wWrDODkuHC&_r=1 ] 🔗RESOURCES  Free Lifestyle Pillar Guide  [https://stan.store/inspiredmediaco ] Free Notion Content Calendar [https://stan.store/inspiredmediaco ] SOCIAL STAND OUT 2.0: the social strategy blueprint  [https://socialstandout.inspiredmediaco.com/) ] 🛒SHOP  Fave content tools  [https://www.amazon.com/shop/inspiredmediaco ] Fave lifestyle recs  [https://shopmy.us/alyssahadlyn]

Today’s guest is extra, extraaaa special – literally the collab I’ve been counting down the days for! We’re sitting down with the founder of Busy Blooming, Tess, to talk about her journey from corporate 9-5 to full-time content creator and business owner. We’re ✨unpacking ✨ alllllll the social media tea on:  * Tess’ journey: from corporate marketing to running Busy Blooming & being a full-time creator * Social media advice that needs to goooo (spoiler: you don’t need to post 6x a day to be successful) * The biggest mistakes creators make & how to avoid them * Starting a YouTube channel? Tess breaks it all down step by step * Managing YouTube vs. short-form content & workflow hacks * The reality of being a content strategist – the behind-the-scenes, struggles, and sustainability  * Sharing "edu" content without feeling ick And as Tess always says EMBRACE. THE. CRINGE. (it's giving IT GIRL ENERGYYYYYY) <3  Connect with Tess:  Instagram: @tessbarclay [https://www.instagram.com/tessbarclay?igsh=NTc4MTIwNjQ2YQ==] TikTok: @tess.barclay [https://www.tiktok.com/@tess.barclay?_t=ZT-8vCd1FFfb4M&_r=1] LET'S YAP: Instagram @inspiredmedico [https://www.instagram.com/inspiredmediaco/] TikTok @inspiredmediaco [https://www.tiktok.com/@inspiredmediaco] RESOURCES: Free Lifestyle Pillar Guide [https://stan.store/inspiredmediaco] Opt into SOCIAL STAND OUT 2.0: the social strategy blueprint [https://socialstandout.inspiredmediaco.com/] SHOP (affiliate link) : Fave content + life recs [https://www.amazon.com/shop/inspiredmediaco?ref_=cm_sw_r_cp_ud_aipsfshop_aipsfinspiredmediaco_XD34QCB0BPC48BAPF6CS]

The episode you’ve all been waiting for: Signature STYLE Series! This episode is your step-by-step guide to crafting a series that you’ll be KNOWN for (well at least one way to do it). And trust me, the “STYLE” part? It’s everything!!!! So allow me to be your social media strategist for a day:  Why This Works (Receipts Inside 👀) What happened when my clients started their own:  * Client A: Brand deal booked after just 5 episodes + increased engagement + increased website traffic  * Client B: 40K+ followers in 3 days * Client C: From 40K views to 400K+ on her SSS * Client D: A 5.5M views viral hit from 2023 that’s still performing stronggggg in 2025 How to Build your Signature Style Series * Creating content around YOUR life, not changing your life for content * Intentional Inspiration * Focusing on YOUR style (editing, catchphrases, music, fonts—your signature elements). * Examples of signature style series * Quick tips to get you into ✨production mode✨ Signature Styles Series has become one of my favorite parts of working with creators and business owners on their socials. Now, if you''re inspired to started your own: DM me on ig/tiktok and keep me updated on your progress! I LUVVVV seeing your SSS success stories, and who knows, maybe I’ll feature yours next <333 LET'S YAP: Instagram @inspiredmedico [https://www.instagram.com/inspiredmediaco/] TikTok @inspiredmediaco [https://www.tiktok.com/@inspiredmediaco] RESOURCES: Free Lifestyle Pillar Guide [https://stan.store/inspiredmediaco] Opt into SOCIAL STAND OUT 2.0: the social strategy blueprint [https://socialstandout.inspiredmediaco.com/] SHOP (affiliate link) : Fave content + life recs [https://www.amazon.com/shop/inspiredmediaco?ref_=cm_sw_r_cp_ud_aipsfshop_aipsfinspiredmediaco_XD34QCB0BPC48BAPF6CS]

the creator economy is worth $250 BILLION dollars, so it’s safe to say THERE IS MONEY TO BE MADE, but let’s be soooo for real about the other side of “making a lot of money” as a creator (or should i say creator CEO). this episode is part 2 of the raw, unfiltered lessons from scaling to half a million dollars as a creator ceo. here’s what i wish i knew: 1. you won’t always get the recognition you think you deserve—keep going anyway 2. hustle is addicting, just bc something is “familiar” to do, doesn’t mean it’s the best way to do something. 3. it’s one thing to make money, it’s another to manage it: your mind needs to catch up to your bank account 4. there’s a lot of waiting 5. don’t rely on brand deals 6. people-pleasing will hold you back 7. taxes are actually the worse thing ever (i cried) 8. success may not feel like what you imagined 9. cultural expectations around money make things complicated 10. grit is IT!!!   LET'S YAP: Instagram @inspiredmedico [https://www.instagram.com/inspiredmediaco/] TikTok @inspiredmediaco [https://www.tiktok.com/@inspiredmediaco] RESOURCES: Free Lifestyle Pillar Guide [https://stan.store/inspiredmediaco] Opt into SOCIAL STAND OUT 2.0: the social strategy blueprint [https://socialstandout.inspiredmediaco.com/] SHOP (affiliate link) : Fave content + life recs [https://www.amazon.com/shop/inspiredmediaco?ref_=cm_sw_r_cp_ud_aipsfshop_aipsfinspiredmediaco_XD34QCB0BPC48BAPF6CS]

my most nerve-wracking, shaking in my boots, i'm sweatinggggg episode, but i'm finally ready to share:  after 3 years, i hit 100K followers on tiktok (now almost 100K on ig)  in less than 2 years, i hit 6 figures in 2024, i made 1/2 million dollars in january this year, i made $70K in 14 days i launched my podcast (now: 70K+ downloads) success in your 20’s is a balancing act: enjoy your youth but also take advantage of it. this episode will be part 1 on the lessons i learned through success milestones, money milestones, growth, and what it REALLY took to get here. not just the "everyone can do this!!" narrative, but the real, raw, vulnerable, hard conversations on success and how at 25 years old i was an am able to build a successful online business and a life that 10 year old me only dreamed of. i've been holding off talk about money and success bc in all honestly, most conversations give me the ick, most conversations are all about the flashy numbers, but lack TRUTH and SUBSTANCE. so my goal in sharing these wins is to offer that to you: to hopefully inspire, show you what's possible, but also to create a space where these conversations are OKAY TO HAVE. and lastly, my "top secret", i give this all to God: He is my co-founder, my partner, my #1 mentor, it is through Him all biggest, wildest, most ambitious dreams are possible no matter where you come from, no matter what stats are against you, no matter how impossible it seems, there is NO WASTED POTENTIAL when we are fulfilling His purpose. i blessed and honored you're here <3    p.s if ANY of this resonated with you, i would LUV to know your feedback, experience, thoughts on here, ig, tt, whatever feels best for you!!!    LET'S YAP: Instagram @inspiredmedico [https://www.instagram.com/inspiredmediaco/] TikTok @inspiredmediaco [https://www.tiktok.com/@inspiredmediaco] RESOURCES: Free Lifestyle Pillar Guide [https://stan.store/inspiredmediaco] Opt into SOCIAL STAND OUT 2.0: the social strategy blueprint [https://socialstandout.inspiredmediaco.com/] Join the waitlist for Social Media Management [https://management.inspiredmediaco.com/] Join the Waitlist for 1:1 Social Strategy Coaching [https://coaching.inspiredmediaco.com/] SHOP (affiliate link) : Fave content + life recs [https://www.amazon.com/shop/inspiredmediaco?ref_=cm_sw_r_cp_ud_aipsfshop_aipsfinspiredmediaco_XD34QCB0BPC48BAPF6CS]