Scaling with Intent: Removing the Constraints to Growth with Holly LaBoda

Beschrijving

In "Scaling with Intent: Removing the Constraints to Growth" Joe Lynch [https://www.linkedin.com/in/josephlynchjr/] and Holly LaBoda [https://www.linkedin.com/in/hollylaboda/], Founder and Chief Growth Officer of Formula L, discuss how logistics leaders can bridge the gap between high-level strategy and field execution by building a sustainable, system-led sales infrastructure. About Holly LaBoda Holly LaBoda [https://www.linkedin.com/in/hollylaboda/] is the Founder and Chief Growth Officer of Formula L, a sales operating system built for logistics, supply chain, distribution, and complex B2B service organizations. She has spent 18 years working inside these industries — including a decade at C.H. Robinson leading enterprise sales system design and go-to-market strategy — before building Formula L from the patterns she saw break organizations of every size. Holly holds an M.S. in Performance Improvement and certifications in change management and strategy — which means she doesn't just teach what worked once; she builds the system that makes it work consistently. She has worked alongside hundreds of sales leaders and thousands of sellers across logistics, freight, and distribution. Holly serves on the TMSA Board of Directors and is based in Minneapolis, Minnesota. About Formula L Formula L [https://www.formulal4.com/] is a sales operating system built for logistics, supply chain, distribution, and professional services organizations that have outgrown how they operate. Most growth leaders hit a ceiling that isn't about strategy — it's about the system underneath it. Formula L builds the infrastructure that closes the gap between the strategy leadership decides and what actually shows up in the field: a proprietary diagnostic and competency model, the LIFT Method development process, and a full partnership model that delivers the operating system alongside the team. The result is sales growth that doesn't depend on heroics — just a system built to handle it. Formula L works primarily with founder-led and PE-backed organizations in logistics and complex B2B services. Key Takeaways: Scaling with Intent: Removing the Constraints to Growth * In "Scaling with Intent: Removing the Constraints to Growth" Joe Lynch and Holly LaBoda, Founder and Chief Growth Officer of Formula L, discuss how logistics leaders can bridge the gap between high-level strategy and field execution by building a sustainable, system-led sales infrastructure. * Move Beyond "Heroics-Based" Sales: Many logistics companies rely on a few "hero" sellers or the founder's personal book of business. Holly emphasizes that sustainable scaling requires a system-led growth model where results are driven by a repeatable infrastructure rather than individual talent alone. * Identify the "Growth Leap" Constraints: Organizations often hit a ceiling when their current processes can no longer support their size. Common constraints include capacity (the leader becoming a bottleneck) and coordination (complex solutions requiring too much internal sign-off), both of which must be diagnosed to restart growth. * Close the Strategy-to-Execution Gap: A major growth killer is the disconnect between leadership's strategy and the field's execution. Formula L focuses on operationalizing strategy into daily sales behaviors so that the vision actually shows up in the field. * Avoid the "Feel-Good" Training Trap: Sales training is often a "feel-good intervention" that fails because the underlying system is broken. Before implementing training, leaders must ensure the sales process, compensation, and ideal customer profiles (ICP) are aligned, or the training won't stick. * Focus on Business Trigger Events over Raw Intent: While "intent data" (tracking website visits) is popular, the real value lies in understanding the trigger event—what changed in the prospect's business that made them look for a solution? This context allows for a more strategic, less "stalker-like" sales approach. * The Importance of Leadership Alignment: Growth requires that all leaders are "rowing in the same direction." This often means making hard choices about role clarity, such as ensuring a sales leader isn't also burdened with customer support or operations, which creates a "split-focus" failure. * Practice through Behavioral Coaching: High-level growth requires behavioral change, not just knowledge. Effective development involves learning labs and AI-driven practice to allow sellers to get "reps" in a low-stakes environment, similar to how elite athletes or military personnel train for high-pressure situations. Learn More About Scaling with Intent: Removing the Constraints to Growth Holly LaBoda | Linkedin [https://www.linkedin.com/in/hollylaboda/] Formula L | Linkedin [https://www.linkedin.com/company/formula-l/] Formula L [https://www.formulal4.com/] The Logistics of Logistics Podcast * If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. * The Logistics of Logistics Podcast: Google [https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVsb2xwb2RjYXN0LmxpYnN5bi5jb20vcnNz], Apple [https://podcasts.apple.com/us/podcast/the-logistics-of-logistics-podcast/id1409735368], Castbox [https://www.thelogisticsoflogistics.com/], Spotify [https://open.spotify.com/show/2R6BcnTSREZ7fOx9EIoI36?si=9SxorwsJTOicUq7hOEQaYQ], Stitcher [https://www.stitcher.com/podcast/dancewaves/the-logistics-of-logistics], PlayerFM [https://player.fm/series/the-logistics-of-logistics-podcast], Tunein [http://tun.in/pi548], Podbean [https://www.podbean.com/podcast-detail/dtyrb-7364a/The-Logistics-of-Logistics-Podcast], Owltail [https://www.owltail.com/podcast/23776-The-Logistics-of-Logistics-Podcast/episodes], Libsyn [https://directory.libsyn.com/shows/view/id/thelolpodcast], Overcast [https://overcast.fm/itunes1409735368/the-logistics-of-logistics-podcast] * Check out The Logistics of Logistics on Youtube [https://www.youtube.com/channel/UCQPVXYJLkj3mIceUYPIOedA]

How to Turn Freight Data into Audit-Ready Scope 3 Reporting with Michael Rentz

In "How to Turn Freight Data into Audit-Ready Scope 3 Reporting", Joe Lynch [https://www.linkedin.com/in/josephlynchjr/] and Michael Rentz [https://www.linkedin.com/in/gmichaelrentzjr/], Chief Revenue Officer at Gnosis Freight, discuss how operational-grade logistics data automatically simplifies complex carbon compliance. About Michael Rentz Michael Rentz [https://www.linkedin.com/in/gmichaelrentzjr/] is the Chief Revenue Officer at Gnosis Freight. He joined the company in the Summer of 2020. Before joining Gnosis, he got his start in the industry with the South Carolina Ports Authority and Maersk. He left Maersk in 2018 to pursue his own endeavors, which eventually led him back to Charleston, SC, where he worked for Techstars in an attempt to stand up the first-ever Supply Chain and Logistics Accelerator. The pandemic put an unexpected halt to that, and it was then that he fortuitously met Austin McCombs (CEO/Founder of Gnosis) and Jake Hoffman (CTO of Gnosis). About Gnosis Freight Gnosis Freight [https://www.gnosisfreight.com/the-logistics-of-logistics-podcast] is the AI-native Global Freight Operating System for enterprise supply chains. It gives logistics, operations, and finance teams real-time insight into container movement and helps them Intervene earlier when delays, inventory risk, or cost exposure arise. By linking containers to SKU- and Inventory-level detail, Gnosis enables smarter planning, improved product availability, and more predictable business performance. Powered by continuously reconciled container Intelligence, Gnosis orchestrates exception management through configurable, low-code workflow and agentic AI across logistics, finance, and operation – reducing demurrage and detention, accelerating invoice resolution, and shortening goods-to-cash cycles. Headquartered In Charleston, SC, Gnosis serves global enterprises across retail, manufacturing, and logistics-intensive industries. Learn more at gnosisfreight.com [http://gnosisfreight.com/]. Key Takeaways: How to Turn Freight Data into Audit-Ready Scope 3 Reporting * In "How to Turn Freight Data into Audit-Ready Scope 3 Reporting", Joe Lynch and Michael Rentz, Chief Revenue Officer at Gnosis Freight, discuss how operational-grade logistics data automatically simplifies complex carbon compliance. * The Foundation of Scope 3 Reporting is "Sovereign Data": Accurate emissions reporting is impossible without high-fidelity operational data. Gnosis Freight utilizes "sovereign data"—logistics data they originate, validate, and structure directly from primary sources (ports, terminals, carriers, and railroads) rather than relying on third-party aggregators or high-level assumptions. If your operational data isn't audit-ready, your carbon reporting won't be either. * Regulatory Shifts are Turning ESG from a Checkbox into a Mandate: With major regulatory updates like California's SB 253 looming in 2027, large enterprises (doing over $1B in revenue) that touch these key economies will be legally required to disclose their Scope 3 emissions. What was once a marketing slide about "valuing the environment" is rapidly transitioning into a strict, auditable corporate compliance requirement. * Solving the Category 4 "Data Black Hole": Scope 3, Category 4 emissions (upstream transportation and distribution) are notoriously fragmented and difficult to track. By overlaying the GLEC (Global Logistics Emissions Council) framework directly onto their existing container tracking data, Gnosis calculates precise emissions across every single leg of the journey—ocean transit, port idling, rail, and final-mile drayage—without requiring manual spreadsheets or guesswork. * Shippers Want a Unified Operating System, Not More "Point Solutions": Enterprise Beneficial Cargo Owners (BCOs) are experiencing software fatigue and actively moving away from single-use point solutions. Instead of buying a standalone carbon tracking tool, shippers want emissions data embedded directly into their daily workflow. Gnosis solves this by making carbon tracking a seamless "flip of a switch" within their broader Container Lifecycle Management (CLM) platform. * Data Must Be "Operational-Grade" to Be Useful: In logistics, if data is only 80% accurate, it is functionally 0% useful because operators will simply bypass the system and default to manual website cross-checking. For emissions data to survive a financial or regulatory audit, it must be built on the same operational-grade, real-time milestones used to run daily supply chain execution. * FinOps and Carbon Audits Share the Same DNA: There is a direct parallel between auditing freight invoices and auditing carbon emissions. Gnosis found that 85% of invoice discrepancies stem from incorrect operational milestones (like when a container was actually made available). By mastering these physical execution milestones, Gnosis can simultaneously spot billing overpayments in their FinOps suite and defend carbon calculations in an emissions audit. * Build Solutions by Getting in the Trenches with Customers: Gnosis's rapid growth—from navigating the pandemic's demurrage and detention (D&D) chaos to launching carbon tracking—has been entirely customer-driven. Rather than building flashy tech in a vacuum, their strategy is to deeply embed themselves with logistics managers, solve their immediate operational headaches first, and give them their time back to focus on strategic growth. Learn More About How to Turn Freight Data into Audit-Ready Scope 3 Reporting Michael Rentz | Linkedin [https://www.linkedin.com/in/gmichaelrentzjr/] Gnosis Freight | Linkedin [https://www.linkedin.com/company/gnosis-freight/] Gnosis Freight [https://www.gnosisfreight.com/] Gnosis Freight: The Journey Between The Ships [https://www.youtube.com/watch?v=7GTWJF4Avcg] Carbon Emissions Landing Page [https://www.gnosisfreight.com/carbon-emissions?utm_source=logistics_of_logistics_podcast&utm_medium=podcast&utm_campaign=48769340-Q3.26%20%7C%20Logistics%20of%20Logistics] Carbon Emissions Upcoming Webinar [https://gnosisurl.com/J_8-IZI?utm_source=logistics_of_logistics_podcast&utm_medium=podcast&utm_campaign=48769340-Q3.26%20%7C%20Logistics%20of%20Logistics] Carbon Emissions Whitepaper [https://www.gnosisfreight.com/carbon-emissions?page_source=%2Fcarbon-emissions&utm_source=logistics_of_logistics_podcast&utm_medium=podcast&utm_campaign=48769340-Q3.26%20%7C%20Logistics%20of%20Logistics#webinar] Gnosis Freight LinkedIn [https://www.linkedin.com/company/gnosis-freight/] Testimonials & Case Studies [https://www.gnosisfreight.com/testimonials?utm_source=logistics_of_logistics_podcast&utm_medium=podcast&utm_campaign=48769340-Q3.26%20%7C%20Logistics%20of%20Logistics] Container Lifecycle Management: Gnosis Freight Streamlines International Logistics with Jake Hoffman [https://www.thelogisticsoflogistics.com/container-lifecycle-management-gnosis-freight-streamlines-international-logistics-with-jake-hoffman/] The Container Payment Portal and the Rise of AI in Freight with Jake Hoffman [https://www.thelogisticsoflogistics.com/the-container-payment-portal-and-the-rise-of-ai-in-freight-with-jake-hoffman/] The Logistics of Logistics Podcast * If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. * The Logistics of Logistics Podcast: Google [https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVsb2xwb2RjYXN0LmxpYnN5bi5jb20vcnNz], Apple [https://podcasts.apple.com/us/podcast/the-logistics-of-logistics-podcast/id1409735368], Castbox [https://www.thelogisticsoflogistics.com/], Spotify [https://open.spotify.com/show/2R6BcnTSREZ7fOx9EIoI36?si=9SxorwsJTOicUq7hOEQaYQ], Stitcher [https://www.stitcher.com/podcast/dancewaves/the-logistics-of-logistics], PlayerFM [https://player.fm/series/the-logistics-of-logistics-podcast], Tunein [http://tun.in/pi548], Podbean [https://www.podbean.com/podcast-detail/dtyrb-7364a/The-Logistics-of-Logistics-Podcast], Owltail [https://www.owltail.com/podcast/23776-The-Logistics-of-Logistics-Podcast/episodes], Libsyn [https://directory.libsyn.com/shows/view/id/thelolpodcast], Overcast [https://overcast.fm/itunes1409735368/the-logistics-of-logistics-podcast] * Check out The Logistics of Logistics on Youtube [https://www.youtube.com/channel/UCQPVXYJLkj3mIceUYPIOedA]

14 jul 20261 h 3 min

The Broken Safety System Threatening Shippers and Brokers with Chris Burroughs

In "The Broken Safety System Threatening Shippers and Brokers," Joe Lynch [https://www.linkedin.com/in/josephlynchjr/] and Chris Burroughs [https://www.linkedin.com/in/chris-burroughs-19401938/], President and CEO of the Transportation Intermediaries Association (TIA), discuss the fallout from a landmark Supreme Court ruling and rising freight fraud are reshaping the logistics liability landscape. About Chris Burroughs Chris Burroughs [https://www.linkedin.com/in/chris-burroughs-19401938/] is the President and CEO of the Transportation Intermediaries Association (TIA), a position he assumed in November 2024. With over 14 years at TIA, he previously served as Vice President of Government Affairs, overseeing legislative and regulatory efforts before Congress and federal agencies. Before joining TIA, Burroughs gained valuable experience on Capitol Hill, working for the House Transportation & Infrastructure Committee and the House Natural Resources Committee. He also served as Director of Government Affairs at the Twenty-First Century Group, advocating for clients in transportation, telecommunications, health care, and defense. Burroughs holds a Bachelor of Science degree in Political Science from Shepherd University in Shepherdstown, West Virginia. About TIA The Transportation Intermediaries Association (TIA) [https://www.tianet.org/] is the professional organization of the $343 billion third-party logistics industry. TIA is the only organization exclusively representing transportation intermediaries of all disciplines doing business in domestic and international commerce. TIA is the voice of transportation intermediaries to shippers, carriers, government officials, and international organizations. Learn more about TIA at www.tianet.org [https://www.tianet.org/] Key Takeaways: The Broken Safety System Threatening Shippers and Brokers * In "The Broken Safety System Threatening Shippers and Brokers," Joe Lynch and Chris Burroughs, President and CEO of the Transportation Intermediaries Association (TIA), discuss ow the fallout from a landmark Supreme Court ruling and rising freight fraud are reshaping the logistics liability landscape. * The Montgomery Decision Resets the Liability Landscape: The Supreme Court's recent 9-0 ruling in the Montgomery case (involving C.H. Robinson) eliminated the long-standing F4A federal preemption defense for brokers regarding carrier safety selection. While 31 states had already rejected this defense prior to the ruling, the decision officially shifts safety and negligent selection liability standards back to a patchwork of differing state regulations. * TIA Petitions the FMCSA for a National Carrier Selection Standard: In response to the confusion caused by the Montgomery decision, the Transportation Intermediaries Association (TIA) filed a petition for rulemaking with the Federal Motor Carrier Safety Administration (FMCSA). TIA is pushing for a clear, national federal standard to dictate exactly what checks a shipper or broker must perform when vetting and selecting a trucking company, eliminating state-by-state confusion. * The Core Elements of TIA's Proposed Vetting Standard: TIA outlines three baseline data points that the federal government should mandate for a secure carrier selection process: operating authority (ensuring full compliance with the FMCSA), valid insurance (confirming active, legitimate coverage to combat marketplace fraud), and safety status (verifying the carrier has not been placed out of service for safety violations or paperwork compliance issues). * A Broken Data System Leaves 94% of Carriers Unrated: A major hurdle in carrier vetting is that 94% of trucking companies remain "unrated" by the federal government. Because the FMCSA relies on strenuous, physical audits and suffers from limited inspector resources (drastically worsened during the pandemic), they only audit carriers that trigger red flags. TIA strongly advocates shifting from this outdated physical audit system to an absolute, data-driven safety rating algorithm. * TIA Demands the Release of the "High-Risk Carrier List": The FMCSA maintains an internal database of approximately 3,000 to 4,000 trucking companies categorized as "high-risk," based on their Safety Measurement System data. As a key part of their petition, TIA is demanding that the government publicize this list so brokers and shippers have the transparency needed to actively avoid dangerous carriers. * The Sophistication and Rise of Strategic Freight Fraud: Freight fraud and cargo theft have evolved past opportunistic crimes into highly organized, international cyber syndicates. Strategic theft has skyrocketed by 1,500% since 2020. Bad actors are shifting tactics—moving away from registering new fraudulent entities to buying up clean, legitimate, 2-year-old authorities on online marketplaces, executing massive "heists," and then vanishing. * Industry Consolidation and the Value of Trusted Associations: The compounding costs of increased insurance premiums, tighter vetting processes, and necessary technology stacks are expected to drive significant market consolidation, forcing smaller players out. Because of this complex environment, shippers are increasingly looking to work with brokers tied to professional organizations like TIA, which enforces a strict code of ethics, offers ongoing education, and acts as the exclusive advocacy voice for the $343 billion 3PL industry on Capitol Hill. Learn More About The Broken Safety System Threatening Shippers and Brokers Chris Burroughs | Linkedin [https://www.linkedin.com/in/chris-burroughs-19401938/] TIA | Linkedin [https://www.linkedin.com/company/tianetdotorg/] TIA [https://www.tianet.org/] TIA Technovations [https://tianet.org/technovations] TIA Technovations with Tom Curee [https://www.thelogisticsoflogistics.com/tia-technovations-with-tom-curee/] Trucking Through Trouble with TIA & Anne Reinke [https://www.thelogisticsoflogistics.com/trucking-through-trouble-with-tia-anne-reinke/] TIA Unpacks Freight: Tariffs, Trust, and the Fight Against Fraud with Chris Burroughs [https://www.thelogisticsoflogistics.com/tia-unpacks-freight-tariffs-trust-and-the-fight-against-fraud-with-chris-burroughs/] FMCSA Petitions for Rulemaking (Open Petitions) [https://www.fmcsa.dot.gov/petitions-for-rulemaking] The Logistics of Logistics Podcast * If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. * The Logistics of Logistics Podcast: Google [https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVsb2xwb2RjYXN0LmxpYnN5bi5jb20vcnNz], Apple [https://podcasts.apple.com/us/podcast/the-logistics-of-logistics-podcast/id1409735368], Castbox [https://www.thelogisticsoflogistics.com/], Spotify [https://open.spotify.com/show/2R6BcnTSREZ7fOx9EIoI36?si=9SxorwsJTOicUq7hOEQaYQ], Stitcher [https://www.stitcher.com/podcast/dancewaves/the-logistics-of-logistics], PlayerFM [https://player.fm/series/the-logistics-of-logistics-podcast], Tunein [http://tun.in/pi548], Podbean [https://www.podbean.com/podcast-detail/dtyrb-7364a/The-Logistics-of-Logistics-Podcast], Owltail [https://www.owltail.com/podcast/23776-The-Logistics-of-Logistics-Podcast/episodes], Libsyn [https://directory.libsyn.com/shows/view/id/thelolpodcast], Overcast [https://overcast.fm/itunes1409735368/the-logistics-of-logistics-podcast] * Check out The Logistics of Logistics on Youtube [https://www.youtube.com/channel/UCQPVXYJLkj3mIceUYPIOedA]

30 jun 202649 min

Scaling with Intent: Removing the Constraints to Growth with Holly LaBoda

Beschrijving

Reacties

Probeer 14 dagen gratis

Alle afleveringen