The MM+M Podcast

Over the course of 30 years, in a variety of marketing, medical and leadership roles, Camille Lee [https://www.mmm-online.com/pinnacle-awards/pinnacle-awards-2025-camille-lee/] has demonstrated an ability to drive transformative growth across diverse therapeutic areas. For this week’s episode, Lee – who serves as SVP, U.S. head of immunology at UCB – previews the 2025 MM+M Pinnacle Awards [https://www.mmm-online.com/pinnacle-awards/mmm-pinnacle-awards-class-of-2025/] and reflects on what it means to receive the career achievement honor. After that, managing editor Jack O’Brien [https://www.linkedin.com/in/imjackobrien] and reporter Heerea Rikhraj [https://www.linkedin.com/in/heerea-kaur-rikhraj-5027bb11b/] recap the HealthFront [https://www.mmm-online.com/news/publicis-health-media-elevates-medical-marketing/] hosted by Publicis Health Media last week.  Then, editor-in-chief Jameson Fleming [https://www.linkedin.com/in/jamesonfleming] joins the show to play one of the board games submitted for the 2025 MM+M Agency 100 [https://www.mmm-online.com/news/mmm-launches-the-2025-agency-100/], which is just over a month away from going live. Check us out at: mmm-online.com [https://www.mmm-online.com/]   Follow us:  YouTube: @MMM-online [https://www.youtube.com/@MMM-online/shorts] TikTok: @MMMnews [https://www.tiktok.com/@mmmnews] Instagram: @MMMnewsonline [https://www.instagram.com/mmmnewsonline/] Twitter/X: @MMMnews [https://twitter.com/MMMnews] LinkedIn: MM+M [https://www.linkedin.com/company/medical-marketing-media-mmm/]   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. [https://forms.haymarketsubscribe.com/loading.do?omedasite=MMM_NewPaid&pk=IM20SUBW]

In this MM+M Fast Break, Managing Editor Jack O’Brien [https://www.linkedin.com/in/imjackobrien] talks with actress and MS patient advocate Selma Blair [https://www.mmm-online.com/news/selma-blair-joins-the-2025-phm-healthfront-conference/] about her awareness work, what medical marketers need to know about working with celebrity ambassadors and how media is impacting the spread of health information. Check us out at: mmm-online.com [https://www.mmm-online.com/]   Follow us:  YouTube: @MMM-online [https://www.youtube.com/@MMM-online/shorts] TikTok: @MMMnews [https://www.tiktok.com/@mmmnews] Instagram: @MMMnewsonline [https://www.instagram.com/mmmnewsonline/] Twitter/X: @MMMnews [https://twitter.com/MMMnews] LinkedIn: MM+M [https://www.linkedin.com/company/medical-marketing-media-mmm/]   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. [https://forms.haymarketsubscribe.com/loading.do?omedasite=MMM_NewPaid&pk=IM20SUBW]

Publicis Health Media is hosting its fifth annual HealthFront conference [https://www.mmm-online.com/news/what-to-expect-at-the-2025-phm-healthfront-conference/] on Wednesday and Thursday, with programming featuring medical marketing leaders discussing the evolving nature of the health media and advertising opportunities for pharma brands. Additionally, top talent speaking on the stage will include comedian Chelsea Handler, actress and activist Sophia Bush as well as actress and MS patient advocate Selma Blair [https://www.mmm-online.com/news/selma-blair-joins-the-2025-phm-healthfront-conference/].  In this week’s episode, PHM CEO Andrea Palmer [https://www.linkedin.com/in/andrea-palmer-2a9a441] previews the annual industry get together with Managing Editor Jack O’Brien [https://www.linkedin.com/in/imjackobrien] and explains what insights these celebrities plan to bring to the HealthFront stage.  For Trends, we dive into the brave new world vaccine manufacturers are facing under RFK Jr.’s HHS and how drugmakers are navigating the regulatory uncertainties. Check us out at: mmm-online.com [https://www.mmm-online.com/]   Follow us:  YouTube: @MMM-online [https://www.youtube.com/@MMM-online/shorts] TikTok: @MMMnews [https://www.tiktok.com/@mmmnews] Instagram: @MMMnewsonline [https://www.instagram.com/mmmnewsonline/] Twitter/X: @MMMnews [https://twitter.com/MMMnews] LinkedIn: MM+M [https://www.linkedin.com/company/medical-marketing-media-mmm/]   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. [https://forms.haymarketsubscribe.com/loading.do?omedasite=MMM_NewPaid&pk=IM20SUBW]

In an information-overloaded environment, how can we make sure that the right cancer treatment finds the right patient? That’s the question Amino, a marketing agency dedicated to oncology, aims to answer. Josh Righter, head of Amino, explains how.Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

It’s all about GLP-1s on this week’s episode.  Pharma Editor Lecia Bushak [https://www.linkedin.com/in/lecia-bushak-2a5a1513] speaks with Fractyl Health [https://www.fractyl.com/] CEO Harith Rajagopalan [https://www.fractyl.com/team/harith-rajagopalan-md-phd/] about the company’s prospects in the weight loss space, the recent developments in the GLP-1 arms race and how this will impact marketing around these disease states in the future. For the Trends segment, we’re continuing the GLP-1 focus with an update on how Eli Lilly is overtaking Novo Nordisk [https://www.mmm-online.com/news/eli-lilly-glp-1-pill-aces-late-stage-trial/] in the diabetes and obesity treatment market. Check us out at: mmm-online.com [https://www.mmm-online.com/]   Follow us:  YouTube: @MMM-online [https://www.youtube.com/@MMM-online/shorts] TikTok: @MMMnews [https://www.tiktok.com/@mmmnews] Instagram: @MMMnewsonline [https://www.instagram.com/mmmnewsonline/] Twitter/X: @MMMnews [https://twitter.com/MMMnews] LinkedIn: MM+M [https://www.linkedin.com/company/medical-marketing-media-mmm/]   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. [https://forms.haymarketsubscribe.com/loading.do?omedasite=MMM_NewPaid&pk=IM20SUBW]