Broad Vs Phrase Match, Which is Better? | EP 109

The Secret To Google Ads Lead Gen Success | EP 116

In Episode 116, Ryan reveals the secret to having success with Google Ads lead gen!Timestamps03:25 We want to hear from you! 04:37 The Secret To Lead Gen Success 07:16 Google Ads Is The Hammer / Landing Pages Are The Wall / HouseGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube: youtube.com/@ThePPCCaveTikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

5 Questions Before Hiring A PPC Manager | EP 115

In Episode 115, Gene breaks down 5 important questions you should keep in mind before hiring a PPC manager.Timestamps01:44 How do you measure success 04:57 Account structure 07:44 Conversion tracking 10:30 Campaign that failed 11:54 First 30 days 15:27 Bonus red flagsGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube: youtube.com/@ThePPCCaveTikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

Google Marketing Live 2026 Recap | EP 114

In Episode 114, Gene breaks down everything you need to know about the Google Marketing Live 2026 event.Timestamps03:34 Search Is Becoming Conversational 05:16 Google Wants To Own Commerce 06:31 First-Party Data Became Mandatory 08:46 Demand Gen Is Google’s Meta/TikTok Competitor 11:20 Creative Is Becoming AI-Generated 12:36 Measurement Is Becoming Predictive 15:03 Ask Advisor = Google’s AI Marketing Assistant 16:38 Biggest Overall Message 18:31 Questions to Think AboutGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube: youtube.com/@ThePPCCaveTikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

How To Do Negative Keywording Like A Pro | EP 113

In Episode 112, Ryan shows his negative keywording process for Google Ads!Timestamps00:13 Intro00:39 Opteo 28 Days 01:45 Episode 113 04:30 Search Terms 15:23 Keyword PlannerGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube: youtube.com/@ThePPCCaveTikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

OpenAI Launches Self-Serve Ads Manager for ChatGPT Ads | EP 112

In Episode 112, Gene and Ryan give their thought on Open AI finally launching ChatGPT ads. Timestamps 04:22 OpenAI Launches ChatGPT Ads Manager 09:05 Why This Matters 09:34 ChatGPT Ads vs Google Ads 14:15 Early Features 14:42 Key Questions for Marketers 29:15 My Take Gene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies. We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands. For Google Ads questions or business inquiries: ThePPCCave@gmail.com Reddit: reddit.com/r/ThePPCCave YouTube: youtube.com/@theppccave TikTok: tiktok.com/@ThePPCCave Instagram: instagram.com/ThePPCCave Ryan: caseflowppc.com Gene: fiverr.com/gene_villanoz tempus59.com www.instagram.com/tempus__59 Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights. Opteo Free 28 day trial! https://www.Opteo.com/ThePPCcave