Referral systems that actually work.

How to use AI for small business marketing

Send us Fan Mail [https://www.buzzsprout.com/2430561/fan_mail/new] Hello and welcome to the Results Mastery podcast — I'm Steve Mills. Now, before we get into today's episode, let me ask you a question: are you actually using AI in your business... or are you just playing at it? Because here's what I've found. Ninety-eight per cent of business owners who say they're "using AI" are using less than five per cent of what it can actually do. They've got a free ChatGPT account, they dabble once a week, and they wonder why nothing's changing. In this episode, I'm going to show you what the other two per cent are doing — the ones making serious money from AI. You'll hear about the exact tools I use every single day, including an AI voice agent called Amy who literally picks up the phone and books meetings for me, how I built an entire team of AI agents that answer my emails and write my copy, and the four steps to AI mastery — including the one thing you should do before anything else: building your master prompt. This is practical, no-fluff stuff you can start using today, whether you're a consultant, a coach, or running any small business here in the UK. And if you want help putting it into action, join my Results Mastery Kickstart programme — it's just £25 a month, and honestly, it's a no-brainer. You'll find the link in the show notes, or head to results-mastery.com. Right — let's get into it. https://results-mastery.com/coaching/kickstart If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening. Support the show [https://www.buzzsprout.com/2430561/support] Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below. Websit [https://results-mastery.com/]e

Go High Level Digital Marketing Software - Why it is the best dogital platform in the world

Send us Fan Mail [https://www.buzzsprout.com/2430561/fan_mail/new] THE STEVE MILLS RESULTS MASTERY PODCAST: GOHIGHLEVEL - YOUR ALL-IN-ONE BUSINESS GROWTH PLATFORM Steve Mills: Welcome back to The Steve Mills Results Mastery Podcast, where we cut through the noise and give you practical, proven strategies to grow your business faster, smarter, and more profitably. I'm your host, Steve Mills, and today, we're diving deep into a tool that Anthony Hewitt and I recently showcased on a Results Mastery Live Stream – a tool that we genuinely believe is a game-changer for small business owners and startup founders: GoHighLevel. Now, if you're like most of my clients, you're probably juggling a whole suite of software: one for email, another for your website, a booking system, a CRM, maybe even a separate platform for online courses. It's fragmented, it's expensive, and frankly, it's a massive time sink. What if I told you there's one platform that can replace almost all of them? That's what GoHighLevel, or as we brand it for our clients, the Results Mastery Hub, is all about. And today, I want to give you the podcast-friendly version of our recent demo, highlighting the key features that can truly transform your business. The AI Advantage: Smarter, Faster Marketing What truly sets GoHighLevel apart in today's market is its incredible integration with Artificial Intelligence. This isn't just a buzzword; it's practical, results-driven AI that works for you. Anthony and I demonstrated several powerful AI features: • Ask AI: Think of it as having ChatGPT built right into your business dashboard. Need to whip up an email reply? Done. Want to generate 20 social media posts and schedule them across all your platforms in seconds? Absolutely. It's about efficiency. • Voice AI: Now, this is one of my personal favourites. I've got a Voice AI I've affectionately named "Amy," and she makes hundreds of outbound calls a day, following up with prospects. It's absolutely brilliant for ensuring no lead ever falls through the cracks. Imagine the follow-up power! • AI Studio (Website Builder): You don't need to be a tech wizard to build a professional website anymore. Anthony showed how, with just a few typed instructions, the AI built an entire website for his side business, The Family Dog Academy. Editing text and images is as simple as a click. • AI Agents: This is where it gets really exciting. You can create AI personas – a dedicated marketing agent, a sales agent – that learn the nuances of your business and can eventually take over routine tasks, freeing you up for strategic thinking. Automate Your Marketing: Reclaim Your Time How many times have you said, "I'm too busy to post on social media" or "I just don't have time for consistent follow-up"? GoHighLevel is designed to obliterate those excuses. The Social Media Planner This is a pet love of mine. You can program posts to go out simultaneously across LinkedIn, Facebook, Instagram, X (Twitter), TikTok, and YouTube. Even better, you can schedule recurring posts – set a key message to go out every Friday at 2 PM for the next year, and it just happens. Think of the consistency! Powerful Automations and Workflows One of the biggest mistakes businesses make is inadequate follow-up. A quarterly newsletter simply isn't enough. GoHighLevel's visual workflow builder lets you design entire customer journeys. Picture this: a new lead fills out a form on your website. Instantly, they get a thank-you email, a call is scheduled for your sales team (or your AI agent!), a text message reminder goes out, and even a WhatsApp message. This is constant, programmed communication, working 24/7, without you lifting a finger. All-in-One: Websites, Courses, and Your Core CRM Why pay for multiple platforms when you can have it all in one place? GoHighLevel integrates: • Sites & Funnels: Build high-converting sales funnels and professional websites, or even host your existing WordPress site. Forms, surveys, quizzes, chat widgets – it's all there. • Memberships (Course Builder): If you sell online courses or training, you can build them directly within the platform, upload your videos, and manage payments seamlessly through Stripe. We use this for our own Results Mastery University. And at the very core of it all is the CRM – your Customer Relationship Management system. It's not just a contact list. When you look at a client's record, you see every email, SMS, and WhatsApp message. If you record calls, you'll find the audio file and a full text transcription right there. Plus, a dashboard gives you a bird's-eye view of your sales pipelines, conversion rates, and integrated data from Google Analytics and Facebook Ads. It's total visibility and control. The Results Mastery Advantage: More Than Just Software Now, you might be thinking, "This sounds amazing, but it must be incredibly expensive." If you buy GoHighLevel directly, it's around $99 a month. But when you access it through us, as the Results Mastery Hub, it's just £75 a month. And here's the crucial part: you're not just getting software. You're getting a complete support system. 1. Weekly Live Training & Q&A: Anthony and I host live sessions every week to help you get unstuck and maximize the platform. 2. Free Access to Results Mastery University: That's normally a £50 a month value, included free. Find out more [https://results-mastery.com/mastery-university] 3. "Done-For-You" Tech Services: If you want us to build out your sites, funnels, or AI voices, we can do that for you. Ultimately, the Results Mastery Hub powered by GoHighLevel will do three things for your business: make you more money, save you time, and automate all the things you currently spend time doing. If you're ready to stop juggling multiple tools and start truly scaling your business, I encourage you to book a Mastery Assessment Meeting with us. [https://results-mastery.com/book-a-meeting] Visit results-mastery.com [https://results-mastery.com/shop/go-high-level] – the link is in the show notes – to see if the Results Mastery Hub is the right fit for you. We'll answer all your questions and help you map out your growth. For more details, including a full breakdown of the demo and all the features, check out the accompanying blog post on results-mastery.com/blog. You'll find it linked in the show notes as well. Steve Mills: Thanks for tuning in. Until next time, keep mastering your results! If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening. Support the show [https://www.buzzsprout.com/2430561/support] Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below. Websit [https://results-mastery.com/]e

Five Key Tips for Lead Generation

Send us Fan Mail [https://www.buzzsprout.com/2430561/fan_mail/new] In this podcast, I'm interviewed by Steve Hyland of the UK's number one business channel, Business Connections Live.  Business Connections Live is a fantastic TV channel available on YouTube and various other platforms. In this episode, I talk about five tips to get more leads. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening. Support the show [https://www.buzzsprout.com/2430561/support] Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below. Websit [https://results-mastery.com/]e

How to get more clients as a consultant

Send us Fan Mail [https://www.buzzsprout.com/2430561/fan_mail/new] I hope you enjoyed this podcast. It's a recording of a live stream that I recently undertook called "How to Get More Clients as a Consultant."  However, don't let that title put you off: this is not just for consultants. In fact, the skills and the strategy that I cover during this episode would be appropriate for any B2B (business-to-business) client. So yeah, I hope you enjoy it, and I look forward to hearing your thoughts. One quick question I'd love to ask: do you prefer the podcast in video format or in audio format? The last few I've done have been in video, but I'm just trying to get some feedback. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening. Support the show [https://www.buzzsprout.com/2430561/support] Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below. Websit [https://results-mastery.com/]e

How to fill your pipeline

Send us Fan Mail [https://www.buzzsprout.com/2430561/fan_mail/new] Why Most Businesses Fail to Fill Their Pipeline If you want your business to succeed, there is one truth that overrides everything else: you must get enough profitable sales. It really is that simple. In my 31 years of working with over 10,000 small businesses, I have seen companies fail for many reasons — cash flow problems, operational issues, poor financial management. But at the root of almost every failure is the same thing: not enough sales coming through the door. Michael Gerber captured this brilliantly in his book The E-Myth: Why Small Businesses Don't Work and What to Do About It. He identified three core departments in every business — marketing, operations, and finance. Most business owners are experts in operations. They are brilliant at what they do. But they know very little about marketing and sales, and that is where the pipeline runs dry. Watch the Full Training In this live session, I walk you through my complete framework for filling your pipeline — the same system I have used to help clients achieve an average of 45% growth within 12 months. Watch it now: If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening. Support the show [https://www.buzzsprout.com/2430561/support] Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below. Websit [https://results-mastery.com/]e