The Informed Chiropractor Podcast

Are you a chiropractor trying to grow your practice but feel overwhelmed by marketing options? In this episode of The Informed Chiropractor, we diversified a little to help practice members, as we talked about modern strategies that actually bring new patients through your doors. Joined by chiropractic marketing expert Billy Sticker, we explore how short-form video content, office tour videos, and simple FAQ-style reels can build trust and reduce the fear that keeps people from booking their first visit. We also connect this approach to the polyvagal theory, showing how creating a sense of neurological safety can make or break that first impression. Here is a highlight or a sneak peek into what we talked about. * Why 40-second vertical videos outperform long intros (and how to make them) * How platforms like Facebook and Instagram use AI to get your content in front of your ideal patients * Why an office tour video can help ease the nervous system and increase show-up rates * The power of creating a pre-visit video library to shorten the report of findings and save your team time * How real chiropractors have grown from $30k/month to seven-figure practices with simple, authentic content * New AI tools that answer your phones, qualify leads, and even help you stay HIPAA-compliant * Why your content doesn’t need to be perfect, it just needs to show who you are If you have ever asked, “How do I get more chiropractic patients through social media?” or “How do I use AI without losing my mind (or license)?” this episode is for you. With the world evolving, so must our practice too. Whether you are brand new to video or just need a better strategy, this conversation will inspire you to take the first step.   Go watch the episode yourself, and start building trust before a patient ever walks through your doors. Ready to turn your clinic into a local sensation? Watch the full episode to see Billy’s AI hacks and video tricks in action, Your next viral reel is just one click away Audio Timestamp 00:00 - 02:14: Introduction to the Informed Chiropractor Podcast 02:14 - 02:45: Billy Sticker's Background and Transition to Chiropractic Marketing 02:45 - 07:23: Evolution of Marketing Services Offered by Chiro Candy 07:23 - 09:14: Tips for Chiropractors on Social Media and Video Marketing 09:14 - 14:36:Advanced Marketing Strategies Using AI and Video 14:36 - 18:27: Differences Between Horizontal and Vertical Videos 18:27 - 21:56: Consistency and Relevance in Posting 21:56 - 23:03: Targeting and AI in Advertising 23:03 - 26:26: Types of Video Content for Chiropractors 26:26 - 28:37: Polyvagal Theory and Neurological Safety 28:37 - 34:06: Pre-Appointment Content and Patient Education 34:06 - 40:12: AI Tools and Automation in Practice 40:12 - 40:35: Balancing AI and Manual Processes 40:35 - 43:18: Chiropractic Marketing Strategies 43:18 - 45:11: Final Thoughts and Encouragement You can connect with us on other platforms: Facebook: https://www.facebook.com/theinformedchiropractor   Instagram: https://www.instagram.com/informed_chiropractor/   YouTube: https://www.youtube.com/theInformedChiropractor #ChiropracticCare #NervousSystemHealing #ChiropracticSuccess #PolyvagalTheory #Chiropractor #Chiropractors #ChronicIllnessWarrior #MindBodyConnection #Medicine #ChiropracticSuccess #ChiropracticCare #PracticeGrowth #ChiropracticMentorship #Pediatricchiropractor #burnout #early intervention. #Viral #Trending #Healthtalks #Healthpodcasts #Health #Healthinterviews #Engagement #Viral #Trends #Trendz

In this episode of The Informed Chiropractor Podcast—the go-to chiropractic podcast for neurologically focused chiropractors—we sit down with Dr. Erina Olsen to explore her journey from a curious 11-year-old in New Zealand to becoming a powerful voice for functional neurology in Ireland. After discovering the power of manual therapy, Dr. Olsen shifted her focus from osteopathy to chiropractic, graduating in the second class of the New Zealand College of Chiropractic. She shares the intense experience of helping the college gain accreditation and how those early challenges shaped her mission. What started as a temporary locum opportunity turned into 20 years of practice ownership in a country where chiropractic is still unregulated. Dr. Olsen reveals how Polyvagal Theory in chiropractic helped her reframe care through the lens of nervous system regulation, transforming skeptical patients into believers using chiropractic adjusting techniques rooted in safety and connection. This episode dives into what it means to practice neurologically focused chiropractic in a disconnected world, why self-care is critical for chiropractors, and how mentorship plays a key role in long-term impact. Whether deep into chiropractic mentorship or starting to integrate the nervous system into your adjusting protocols, this conversation is full of gems for functional neurology–minded chiropractors ready to lead the next evolution of care. Timestamp 0:00  - 02:15 Introduction 2:15 - 07:16: Discovering Chiropractic and Early Career 7:16 - 15:15:  Transition to Ireland and Practice Experiences 15:15 - 18:58:  Chiropractic in Ireland and Regulatory Challenges 18:58 - 20:57: Introduction to the Vitality Shift and Polyvagal Theory 20:57 - 29:12: Impact of Polyvagal Theory on Practice and Patient Communication 29:12 -32:08  Inspiration and Motivation in Practice 32:08- 38:17: Final Thoughts. You can connect with us on other platforms: Facebook: https://www.facebook.com/theinformedchiropractor   Instagram: https://www.instagram.com/informed_chiropractor/   YouTube: https://www.youtube.com/theInformedChiropractor #ChiropracticCare #NervousSystemHealing #ChiropracticSuccess #PolyvagalTheory #Chiropractor #Chiropractors #ChronicIllnessWarrior #MindBodyConnection #Medicine #ChiropracticSuccess #ChiropracticCare #PracticeGrowth #ChiropracticMentorship #Pediatricchiropractor #burnout #early intervention. #Viral #Trending #Healthtalks #Healthpodcasts #Health #Healthinterviews #Babycare #Joboppurtunitiesinchiropracticcare #Joboppurtunities #Job

Dr. Don MacDonald hosts Dr. Kate Finlayson on this episode of  The Informed Chiropractor podcast, where she discusses her journey in chiropractic care with a focus on pediatric practice. Dr. Kate shares how she transitioned from nursing to chiropractic after discovering the profession through YouTube videos and osteopathic treatments. She graduated from Macquarie University in Sydney and began working in Gladstone, Queensland, a coastal town she describes as ideal for her love of nature and smaller communities. Starting her career during COVID-19 posed challenges, including border closures, but she adapted quickly. Mentored by Ally, a seasoned pediatric chiropractor, Dr. Kate embraced pediatric care, noting how adjusting infants leads to faster, life-changing results compared to adults. She completed a pediatric diploma to deepen her expertise, emphasizing early intervention’s role in shaping health trajectories. When Ally moved back to Perth, Dr. Kate took over the practice, managing a surge in patients and expanding services to a nearby town. The workload initially led to burnout, but attending a polyvagal theory seminar helped her recognize stress patterns and prioritize self-care through Pilates, dog walks, and breathwork. She also incorporates principles from the MacDonald Safety Corridor Protocol, like co-regulation and visceral techniques, into her adjustments to enhance patient outcomes. They closed the episode discussing plans to reconnect at an upcoming seminar in Sydney this June, underscoring the value of continuous learning and community in advancing chiropractic care. Timestamp 0:00 – 14:30: Dr. Kate Finlayson's Journey into Chiropractic 14:30 – 14:48: Discovering Chiropractic and Early Career 14:48 – 15:14: Transition to Practice and Pediatric Focus 15:14 – 15:30: Pediatric Training and Practice Challenges 15:30 – 18:30: Impact of Polyvagal Theory on Practice 18:30- 21:32: Balancing Practice and Personal Life 21:32 - 25:00: Inspiration and Future Goals You can connect with us on other platforms: Facebook: https://www.facebook.com/theinformedchiropractor [https://www.facebook.com/theinformedchiropractor] Instagram: https://www.instagram.com/informed_chiropractor/ [https://www.instagram.com/informed_chiropractor/] YouTube: https://www.youtube.com/theInformedChiropractor [https://www.youtube.com/theInformedChiropractor]   #ChiropracticCare #NervousSystemHealing #ChiropracticSuccess #PolyvagalTheory #Chiropractor #Chiropractors #ChronicIllnessWarrior #MindBodyConnection #Medicine #ChiropracticSuccess #ChiropracticCare #PracticeGrowth #ChiropracticMentorship #Pediatricchiropractor #burnout #early intervention. #Viral #Trending #Healthtalks #Healthpodcasts #Health #Healthinterviews #Babycare

On today’s episode of the Informed Chiropractor podcast hosted by Dr. Don Macdonald, Dr. Emir Lervy, a chiropractor from Northern Ireland, shares her journey from growing up in a family deeply rooted in holistic health to establishing her practice in 2008. Inspired by her mother’s recovery from sciatica and her brother’s improved sleep through chiropractic care, she pursued studies at the Welsh Institute of Chiropractic. Initially trained in a mechanistic approach, she transitioned to a vitalistic philosophy after rediscovering foundational texts like the “Green Books” and attending seminars emphasizing nervous system resilience. Her practice now blends human care with animal chiropractic, where she adjusts dogs and horses, observing their instinctive post-adjustment responses like yawning and relaxation. Dr. Emir’s work extends beyond her clinic through community initiatives, such as monthly visits to a local school to adjust teachers. She integrates polyvagal theory to help patients recognize stress signals such as tense shoulders, irritability and teaches techniques like diaphragmatic breathing to build resilience. Emphasizing the importance of presence, she balances clinical work with outdoor activities and mindfulness, advocating for small, daily practices to counteract being overwhelmed. For new chiropractors, she advises confidence, trusting one’s skills, and avoiding perfectionism, urging practitioners to prioritize patient connection over rigid protocols.   Timestamp 0:00 – 6:16: Background of Dr. Emir 6:16 – 6:31: Early Influences and Career Path 6:31 – 8:31: Transition into Practice & Learning Journey 8:31 – 12:00: Chiropractic Techniques and Animal Adjustment 12:00 – 16:48: Polyvagal Theory & Practical Application 16:48 - 21:47: Advise For New Chiropractors 21:47 - 25:07: Final Thoughts You can connect with us on other platforms: Facebook: https://www.facebook.com/theinformedchiropractor [https://www.facebook.com/theinformedchiropractor] Instagram: https://www.instagram.com/informed_chiropractor/ [https://www.instagram.com/informed_chiropractor/] YouTube: https://www.youtube.com/theInformedChiropractor [https://www.youtube.com/theInformedChiropractor]   #ChiropracticCare #NervousSystemHealing #ChiropracticSuccess #PolyvagalTheory #Chiropractor #Chiropractors #ChronicIllnessWarrior #MindBodyConnection #Medicine #ChiropracticSuccess #ChiropracticCare #PracticeGrowth #ChiropracticMentorship #PolyvagalTheory #ChiropracticPodcast #ChiropracticBusiness #ChiropracticLife #Trends

In this interview with Dr. Ryan Seaman, hosted by Dr. Don Macdonald, he shared his journey from practicing a pain-based model to achieving significant growth in transitioning to a subluxation-based model in Loxton, South Australia. Dr. Ryan purchased a retiring chiropractor’s practice. However, the clinic’s symptom-centered model clashed with his philosophy. He recalls feeling physically ill during patient consultations, which centered on pain complaints. After abandoning this approach and adopting his neurologically focused model, his practice flourished, increasing patient numbers from 35 to 210 in three weeks. He discussed his transition from civil engineering to chiropractic, influenced by mentors like Craig Foote. Dr. Ryan Seaman highlighted the Australia Spinal Research Foundation's efforts, including funding three major studies this year, a systematic review on X-ray use, and a pediatric research fund. This interview with Dr. Ryan Seaman reflects the transformative potential of passion and perseverance. Through the ASRF, he champions a future where chiropractic care is recognized not only for pain relief but for its profound impact on overall health. Listeners are urged to support this mission through donations, memberships, or by contributing case studies to advance the field.  For more information on the foundation, visit https://spinalresearch.com.au/research/ [https://spinalresearch.com.au/research/]  Audio Time Stamps: 0:00 - 01:09: Dr. Ryan Seaman's Chiropractic Journey and Practice Transformation 01:09 - 04:32: Dr. Ryan Seaman Background 04:32 - 08:48: Challenges and Growth in Chiropractic Practice 08:48 - 13:16: Transition to Leadership in the Australia Spinal Research Foundation. 13:16 - 29:02: Supporting Chiropractic Research and Practice 29:02 - 34:48:  Challenges and Opportunities in Chiropractic Research. 34:48 - 35:21: Encouragement and Support for Chiropractic Practitioners. 35:21 - 36:47: Final Thoughts and Inspirations. You can connect with us on other platforms: Facebook: https://www.facebook.com/theinformedchiropractor [https://www.facebook.com/theinformedchiropractor]    Instagram: https://www.instagram.com/informed_chiropractor/ [https://www.instagram.com/informed_chiropractor/]    YouTube: https://www.youtube.com/theInformedChiropractor [https://www.youtube.com/theInformedChiropractor]    #ChiropracticCare #NervousSystemHealing #ChiropracticSuccess #PolyvagalTheory #Chiropractor #Chiropractors #ChronicIllnessWarrior #MindBodyConnection #Medicine #ChiropracticSuccess #ChiropracticCare #PracticeGrowth #ChiropracticMentorship #PolyvagalTheory #ChiropracticPodcast #ChiropracticBusiness #ChiropracticLife