This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

It’s here...the 500th episode of This Old Marketing! In this very special show, Joe Pulizzi and Robert Rose take a walk down memory lane, sharing stories, clips, and predictions from across the past twelve years of the podcast. Along the way, they’re joined by some surprise guests and special videos from friends of the show. Highlights from the Episode * The Beginning (Episode 1 – November 20, 2013) [https://www.thisoldmarketing.com/pnr-1-forbes-sale-youtube-comments-linkedin-showcase-pages-minecraft-john-deeres-magazine/]: Joe and Robert recall the car ride that sparked the idea and how they launched the first episode in less than two weeks. Hear the original introduction, plus proof that football talk has always been part of the show’s DNA. * Episode 100 (October 12, 2015) [https://www.thisoldmarketing.com/pnr-100-4-content-marketing-trends-for-2016-100th-anniversary-show/]: Reflections on content marketing trends a decade ago, from the rise of content brands to the great terminology debate. Joe predicts the rise of the walled gardens, Robert envisions marketing’s shift toward experiences, and both make some bold (and hilarious) calls about Apple, Disney, and Twitter. * Episode 200 (September 11, 2017) [https://www.thisoldmarketing.com/pnr-200-special-200th-anniversary-episode-content-marketing-world-2017-wrap-up/]: A nostalgic milestone filled with clips, insights on audience building, and predictions around Facebook’s billion-dollar content push. Highlights include Robert’s reflections on the value of audience and the duo’s “can’t believe we made it this far” moment. * Episode 211 (December 11, 2017) [https://www.thisoldmarketing.com/finale-the-last-waltz/]: The original “finale” - Joe and Robert answer listener questions, quiz each other, and close out what they thought was the end of the journey. * Episode 212 (July 15, 2019) [https://www.thisoldmarketing.com/212-the-genesis-planet-episode/]: The “Genesis Planet” comeback episode after 577 days away. Joe and Robert return in full stride, proving the magic never left. * Episode 300 (December 3, 2021) [https://www.thisoldmarketing.com/special-episode-300-from-apple-to-disney-and-why-we-still-hate-facebook/]: The first video podcast, featuring a special musical intro from Gary Busey. Predictions fly about Web 3.0, tokenization, the metaverse, and the future of “rented land.” Plus, cocktails, personal reflections, and football banter. * Episode 400 (November 3, 2023) [https://www.thisoldmarketing.com/ai-the-melting-of-truth-400/]: “AI & the Melting of Truth” marks another milestone with big conversations around AI, search, and Disney’s media moves. A clip on Google’s AI results shows just how much the world has shifted. Special Surprises * A video greeting from filmmaker Kevin Smith * A montage of messages from listeners and friends of the show. Thank you to A. Lee Judge, Bert Van Loon, Brian Piper, Cathy & Bridget McPhillips, Fernando Labastida, JK Kalinowski, Katie Brinkley, Maliha Khan, Paul Roetzer and Ruth Carter. * A heartfelt video from author and speaker Andrew Davis Rants & Raves Yes, even in this celebratory episode, Joe and Robert can’t resist a few choice rants and raves. (You’ll just have to listen in!) Thank you for being part of 500 weeks of This Old Marketing. We couldn’t have done it without you. Here’s to the next chapter! ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ [https://www.hubspot.com/] to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ [https://www.thisoldmarketing.com/] Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ [https://www.joepulizzi.com/books/burn-the-playbook/] Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/ [https://www.joepulizzi.com/signup/]. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ [https://robertrose.net/valuable-friction/]  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ [https://seventhbearlens.substack.com/] ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

In the final show before the big 500 extravaganza, Joe and Robert discuss why individual creators are slowly taking over Hollywood — and whether there are opportunities for brands in this shift. * The creator takeover: Ad Age: Why creators, not studios, will lead production by 2030 [https://adage.com/trends-predictions/future-of-advertising-2030/aa-why-creators-not-studios-will-lead-production-by-2030/] * Sports meets streaming: New Heights integration with Amazon Prime — Travis and Jason Kelce’s New Heights podcast will now stream on Amazon Prime [https://www.hollywoodreporter.com/business/digital/jason-and-travis-kelces-new-heights-podcast-to-stream-on-amazon-prime-1236378693/]. * Buying media properties: Why a marketing consultant bought the largest real estate trade magazine in Canada (link). [https://simonowens.substack.com/p/why-a-marketing-consultant-bought?utm_campaign=email-post&r=4tizs&utm_source=substack&utm_medium=email] Winners and Losers: * Winner: Kit launches location-based creators. * Loser: Unilever gives up on Ben & Jerry’s after its co-founder claims the company silenced activism [https://adage.com/brand-marketing/aa-jerry-greenfield-quits/]. Rants and Raves: * Joe rants about job hugging [https://www.cnbc.com/2025/09/24/why-workers-feel-stuck.html]. * Robert rants about AI workslop [https://hbr.org/2025/09/ai-generated-workslop-is-destroying-productivity]. And don’t miss our special #500 episode next week. ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ [https://www.hubspot.com/] to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ [https://www.thisoldmarketing.com/] Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ [https://www.joepulizzi.com/books/burn-the-playbook/] Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/ [https://www.joepulizzi.com/signup/]. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ [https://robertrose.net/valuable-friction/]  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ [https://seventhbearlens.substack.com/] ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

No, TikTok does not stop. Maybe the fourth time is the charm, as Robert and Joe run through the latest with the TikTok “staying or going” drama. Get all the latest on the changes, although it might be a big nothing burger. Link to more: U.S.-China Deal to Avert TikTok Ban May be Close, Trump Official Says - The New York Times [https://www.nytimes.com/2025/09/16/technology/tiktok-ban-us-china-deal.html] YouTube makes a strong case that they are integral to the US economy. With $100 billion going to creators, new and improved creation features, and an all-in-one create and distribute scenario, it seems like everything we want. Or is it? Links to more: YouTube AI likeness detection and creator tools - The Wrap [https://www.thewrap.com/youtube-ai-likeness-detection-creator-tools-made-on-youtube-2025/] Made on YouTube 2025 - Official Blog [https://blog.youtube/news-and-events/made-on-youtube-2025/] Albania has become the first country in the world to appoint an AI minister. Joe contends this is just the beginning. Link to more: Albania appoints world’s first AI-made minister – POLITICO [https://www.politico.eu/article/albania-apppoints-worlds-first-virtual-minister-edi-rama-diella/] Special thanks to Jared Luttjeboer for his question on video vs. audio podcasting. Learn more about Jared’s work here: The Church History Project Podcast [https://podcasts.apple.com/us/podcast/the-church-history-project/id1693669309] Marketing winners and losers include: * Local TV has lost more than half of its share of media spending since 2017 – TV Technology [https://www.tvtechnology.com/news/local-tv-has-lost-more-than-half-of-its-share-of-media-spending-since-2017] * The Friend Show – Truman Show-Inspired Campaign by Creator’s Friend [https://www.creatorsfriend.com.au/blogs/news/friend-notebooks-launches-truman-show-inspired-campaign-embracing-the-absurdity-of-modern-marketing] Rants and raves include: * Alden’s bid for DallasNews – Axios [https://www.axios.com/2025/09/16/alden-global-dallasnews-hearst] * GenAI college marketing: positioning as academic friends, not foes [https://www.marketingbrew.com/stories/2025/09/12/gen-ai-companies-colleges-student-outreach] ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ [https://www.hubspot.com/] to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ [https://www.thisoldmarketing.com/] Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ [https://www.joepulizzi.com/books/burn-the-playbook/] Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/ [https://www.joepulizzi.com/signup/]. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ [https://robertrose.net/valuable-friction/]  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ [https://seventhbearlens.substack.com/] ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

This week, Joe and Robert dig into the Reddit phenomenon. Leading in AI findability (AEO) and trusted by geeks everywhere, the platform is having its coming-out moment. Is it time to ride the marketing train to Reddit town? Here’s why Reddit marketing could be your next big business move [https://www.forbes.com/sites/chelseatobin/2025/09/09/heres-why-reddit-marketing-could-be-your-next-big-business-move/] OpenAI wants to make a full-length animated movie that isn’t AI slop. Can they pull it off, or is this just a content marketing play? (Hint: the latter.) OpenAI wants to make an AI movie that isn’t slop [https://www.morningbrew.com/stories/2025/09/10/openai-wants-to-make-an-ai-movie-that-isnt-slop?mbcid=41491503.948134&mid=f8eba9ee5da4bad2190c441240f5c0cf&utm_campaign=mb&utm_medium=newsletter&utm_source=morning_brew] Meanwhile, the team at Robinhood is rolling out a new social media app. But is now the right time for another platform? Reddit, X get new rival with Robinhood Social's launch [https://www.axios.com/2025/09/10/reddit-x-robinhood-social-meme-stock] Marketing winners and losers this week include Liquid Death (Yahoo Can Coolers – Liquid Death [https://www.yahoo.com]) and Ben & Jerry’s (Ben & Jerry's founders want to scoop out their brand [https://www.axios.com/2025/09/10/ben-jerrys-founders-unilever]). Rants and raves feature the AI-driven destruction of the career ladder (AI isn't just ending entry-level jobs. It's ending the career ladder [https://www.cnbc.com/2025/09/07/ai-entry-level-jobs-hiring-careers.html]) and LinkedIn’s latest analytics upgrade (Post | LinkedIn [https://www.linkedin.com]). ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ [https://www.hubspot.com/] to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ [https://www.thisoldmarketing.com/] Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/ [https://www.joepulizzi.com/books/burn-the-playbook/] Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/ [https://www.joepulizzi.com/signup/]. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ [https://robertrose.net/valuable-friction/]  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ [https://seventhbearlens.substack.com/] ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

The marketing news of the week: A federal judge has ordered a shakeup of Google’s search engine. Some call it a slap on the wrist, but it’s clear even the courts see Google’s dominance slipping. With AI search and new competitors on the rise, will Google’s empire burn down? -- Judge orders search shakeup in Google monopoly case | PBS News [https://www.pbs.org/newshour/economy/judge-orders-search-shakeup-in-google-monopoly-case] Meanwhile, the so-called “marketing AI boom” is running headfirst into a crisis of customer trust. But do people really care about privacy, or is it just talk? Joe and Robert debate whether it matters at all. -- Marketing AI boom faces crisis of consumer trust [https://www.artificialintelligence-news.com/news/marketing-ai-boom-faces-crisis-of-consumer-trust/] Winners and Losers: Creators landing SNL deals (Creators Take Over SNL 🌜 [https://news.thepublishpress.com/p/creators-take-over-snl]), and the curious case of why one agency made an indie short film [https://www.marketingbrew.com/stories/2025/09/03/why-one-agency-made-an-indie-short-film]. Rants and Raves: A content strategist for ChatGPT [https://www.linkedin.com/jobs/view/content-strategist-at-openai-4065699692/?utm_source=chatgpt.com] raises eyebrows, and the surprising death of VOA [https://www.nytimes.com/2020/06/15/us/politics/voice-of-america-trump.html?utm_source=chatgpt.com]. And to wrap things up: our annual NFL predictions. Who’s taking home the Lombardi Trophy this year? ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ [https://www.hubspot.com/] to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ [https://www.thisoldmarketing.com/] Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/ [https://www.joepulizzi.com/books/burn-the-playbook/] Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/ [https://www.joepulizzi.com/signup/]. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ [https://robertrose.net/valuable-friction/]  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ [https://seventhbearlens.substack.com/] ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork