Cover image of show Tourism Media Mayhem

Tourism Media Mayhem

Podcast door Relic

Engels

Business

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Over Tourism Media Mayhem

"How the &#$%# do we know what channels we should put our marketing dollars into?” Every marketer asks themselves this question, and more often than they’d like to admit. Destination marketers, attraction marketers, and anyone advertising in the tourism industry have to deal with their own set of questions on top of everything else. Publishers want our money, and they will fight for it. This is Tourism Media Mayhem. It’s madness out there. Sasha and Josh, traditional and digital experts respectively, will attempt to tame the chaos and provide reasonable, debatable insights. It’s not always black and white. Don’t worry; there will be arguments. Oh yes, it’s a bloody battle on Tourism Media Mayhem.

Alle afleveringen

24 afleveringen
episode 24: Demystifying Digital Marketing Jargon artwork

24: Demystifying Digital Marketing Jargon

Have you ever wondered what digital marketers are talking about when they throw around all those acronyms and jargon? Today you're in luck because Josh and Sasha are going to explain some of the ins and outs of digital marketing terminology. Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/ [https://thedmpn.com/]. If you are interested in becoming a part of the network, please email adam@relicagency.com.

18 jul 2022 - 25 min
episode 23: The Good, the Bad, and the Ugly of a Year of Mayhem artwork

23: The Good, the Bad, and the Ugly of a Year of Mayhem

We look back at a year of Josh and Sasha duking it out over budgets and the right media tactics for the right tourists at the right time. Great interviews, bad jokes, attempts at providing helpful destination marketing insights, and lots of laughing have defined Tourism Media Mayhem. This month, though, it's all entertainment. If you've been laughing with us or at us over the last year, this episode is for you. Oh, and there might be some bloopers at the end...have a good time! Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/ [https://thedmpn.com/]. If you are interested in becoming a part of the network, please email adam@relicagency.com.

20 jun 2022 - 20 min
episode 22: Is 2022 the Year of Thoughtful and Bucket List Travel? artwork

22: Is 2022 the Year of Thoughtful and Bucket List Travel?

Josh and Sasha dig into some promising, healthy, happy travel data. A recent survey indicates this year travelers want to take their dream vacations, give back to host communities, and protect the environment. Is your DMO ready? Travel Trends Article [https://www.americanexpress.com/en-us/travel/discover/get-inspired/global-travel-trends] Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/ [https://thedmpn.com/]. If you are interested in becoming a part of the network, please email adam@relicagency.com.

16 mei 2022 - 31 min
episode 21: How to Put Direct Mail to the Test artwork

21: How to Put Direct Mail to the Test

Curious about direct mail? Jennifer Pettinger of Sunprint Solutions joins Josh and Sasha to talk about why 2022 is the most unique year yet for direct mail marketing! Learn about current supply chain issues and how the unique benefits of direct mail can help boost your destination's visitation. Sunprint Solutions [https://sunprintsolutions.com/] Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/ [https://thedmpn.com/]. If you are interested in becoming a part of the network, please email adam@relicagency.com.

18 apr 2022 - 34 min
episode 20: Capturing Business Travelers in 2022 artwork

20: Capturing Business Travelers in 2022

Find out what your destination can expect to see when it comes to business travel trends this year and how you can take advantage of convention marketing and other business travelers to generate revenue in your destination. Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/ [https://thedmpn.com/]. If you are interested in becoming a part of the network, please email adam@relicagency.com.

21 mrt 2022 - 45 min
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