Unfiltered Marketing

If you’ve been on the edge of your seat, wondering when some Vanilla Ice might make it to the podcast (complete with the wrong lyrics…good job, guys), your day has arrived. The final episode of the third season for Unfiltered Marketing, the podcast of SJC Marketing has just been dropped, and our team invites you […]

If you’ve been on the edge of your seat, wondering when some Vanilla Ice might make it to the podcast (complete with the wrong lyrics…good job, guys), your day has arrived. The final episode of the third season for Unfiltered Marketing, the podcast of SJC Marketing has just been dropped, and our team [https://sjc.marketing/our-team/] invites you to collaborate and listen. The Final Wrap-Up Our team discusses the wide variety of topics that have been covered in the podcast during the third season, all organized around a central theme of “Big Guys to Small Fries,” or how to take big marketing trends and fit them to the time and budget of a smaller company. A few of the key areas that our team highlights include: * Video marketing is the most dominant trend on social media, and tips on how to get started, even with a small budget * Personalizing your marketing message to reach your target audience * Web design and the reasons behind the range of costs for developing a website * Sales versus marketing, and what the function of marketing is in your business What’s up Next This is not only the final episode of the season, but it’s also the final podcast season … for now. Our team is pivoting our focus for an emphasis on video by introducing a new vlog (if you aren’t familiar with the term, don’t worry … it’s covered in painfully simplified terms in the podcast). That’s right, you’ll soon get a more vivid view into the antics of the SJC team. A couple of the things you’ll see in the vlog include: * “Day in the life” videos of SJC team members doing their jobs. Check out how web design really happens or get on the set of the latest video production for a client. * Interviews with clients that have made marketing waves. Now, you’ll notice in the podcast, that our hosts manage to compare this new vlog to both crop rotation and NBC’s The Office. We’ll let you figure that one out. Check out the latest episode of Unfiltered Marketing, and be sure to watch for our new vlog, coming soon. Word to your mother. The post Unfiltered Marketing: These Hosts Rock a Mic Like a Vandal [https://sjc.marketing/unfiltered-marketing-hosts-rock-mic-like-vandal/] appeared first on SJC Marketing [https://sjc.marketing].

When you visit a website, you make a fast decision about whether you’ll stay, or if it’s slow, unpleasant and not user-friendly. It’s easy to see when you visit someone else’s site, but are you applying the same critical eye to your own site? On this week’s episode of Unfiltered Marketing we welcome team members who work in sales, web development and design. The conversation quickly turned to websites, particularly addressing the sticky subject of what website development should cost. If you want to build a website for $250, it can be done, but it’s an easy example of getting what you pay for. A website done at this level is generally created with a template, and all website functions must exist within the construct of that template. SJC offers a blank slate experience for website development. That means the customer comes in with their vision for the site, whether it includes ecommerce elements or a focus on blogging. The web development team puts in a lot of time thinking about the design elements and brainstorming ideas for a website that’s distinctive and user-friendly, while also serving to support the company’s goals. The importance of investing in a website can’t be overstated. Consumers do most of their research, shopping and decision-making online, whether that’s on a laptop, tablet or smartphone. Creating a website that can function as a lead nurturing tool requires a strategic focus on design. We don’t just design the website and then throw you back into the online wilderness. We host and maintain the website while offering ongoing support. We also work to create a website that’s future-proof so you won’t be going through a major redesign because you didn’t anticipate that a teal-and-purple color scheme might scream 1990s or because subway tiles aren’t so cool anymore. At SJC, we also balance the functions of your website. The perfect website experience not only gets the business of your company done on your site, but it also tells your brand story in a highly effective way. It should invite visitors to participate in an experience. If all of this sounds great to you, but you’re still wondering how you could pay for the kind of website that delivers a brand experience and delivers growth for your company, SJC can still create something amazing for you through website packages that are paid monthly. Let’s get started creating a unique website for your company. (Seriously, we can’t wait.) Listen to our podcast to hear more about what goes into website development at SJC, and then contact us [https://sjc.marketing/contact-us/] to get the process going. The post Unfiltered Marketing: Getting What You Pay For With Web Development [https://sjc.marketing/unfiltered-marketing-getting-pay-web-development/] appeared first on SJC Marketing [https://sjc.marketing].

When you visit a website, you make a fast decision about whether you’ll stay, or if it’s slow, unpleasant and not user-friendly. It’s easy to see when you visit someone else’s site, but are you applying the same critical eye to your own site? On this week’s episode of Unfiltered Marketing we welcome team members […]

INNOVATION ISN’T ALWAYS ABOUT WHAT’S NEW You know who you are: You get a tiny bit nervous when you see that your smartphone wants to install your update. You’re frustrated when your favorite news app has been redesigned, and you’ve avoided self-checkout for a solid decade. You’re the innovation-averse and at SJC, we see you. We feel your pain. And we say it’s time to see innovation in a new, totally non-threatening light. In the latest episode of Unfiltered Marketing, our podcast at SJC Marketing, we sit down with our innovation team. Consisting of a few of SJC’s employees, the team consists of a variety of roles from within the company, including design, sales and account management and web design. The team gathered to talk about some ideas surrounding innovation and how any size company can innovate: Innovation isn’t always new. The innovation team is quick to tell you that innovation isn’t limited to completely original ideas. Sometimes it’s about using a tool in a new way, applying outside-the-box thinking to a recurring problem or looking at what a business partner is doing and then improving it further for your own uses. Innovation starts from the top down. Much of the push toward innovative thinking comes from the company president. While the president of SJC doesn’t sit on the innovation team, it was her idea and her push to put together a group of people that could apply some fresh thoughts and put them in motion. If a company’s president is uninterested in innovation, it’s an uphill climb for the forward-thinking members of their team. Form a team with diverse approaches. When you think of innovation, you may gravitate toward building a team that’s all high energy, quick decisions and a drive to execute. It’s a good idea to purposely include some more contemplative, deliberate types into your innovation team. It gives balance to the kind of pie-in-the-sky ideas that can tank a budget and never show a return. Don’t pivot to a completely new product or service. Innovation is generally best when it plays off what you already do well. Listen to your customers to find out what would make your brand even a little better and look for solutions. Finding ways to build on your core business is your best bet for innovation. Don’t be afraid to try new tech. This is one of the big bottlenecks for innovation. When a company wants to innovate, but shies away from the necessary tools to improve their customers’ experience or tighten up productivity, innovation gets stifled. Try a new app, download that tool and give it a shot. Check out more ideas about what innovation looks like in everyday business practices by listening to the latest episode of Unfiltered Marketing! The post Unfiltered Marketing: Taking the Fear Out of Innovation [https://sjc.marketing/unfiltered-marketing-taking-fear-innovation/] appeared first on SJC Marketing [https://sjc.marketing].