Luister naar The Marketing Freelancer: Unicorns Unite

Are you tired of being the industry’s best-kept secret? You’ve got talent, you’ve got skills, but you’re stuck in VA-land doing low-paying admin work. Meanwhile others with half your ability are getting booked out (and charging way more). You don't need another tool or tactic, you need visibility and authority. This week, I sat down with my friend and fellow visibility nerd Rob Marsh, a seasoned direct response copywriter, marketing strategist, and co-founder of The Copywriter Club, to break down his Authority Framework. Rob’s worked with big names like American Express and Pluralsight, but his real magic is helping freelancers step into their authority and start charging what they’re worth. In this episode, he shows you how to build credibility, attract high-value clients, and position yourself as an expert without needing a huge platform. Listen to learn more about: * How to use Rob’s Authority Framework to get visible without being everywhere at once * Why being the “best kept secret” doesn’t get you paid and what to do instead * How to build trust and expertise (even if you’re newer or still figuring it out) * The secret to borrowing authority when you don’t have a big audience (yet!) * Why waiting to “feel ready” is keeping you broke If you’re feeling invisible, overwhelmed by marketing noise, or stuck in “I’m not ready yet” mode, this episode is your wake-up call. Rob’s practical advice and my real-talk stories will help you get unstuck, show up confidently as the expert you are, and get visible AF without burning out. Sponsored by AI Copywriter in a Box [https://clarityplaybooks.com/aicwib?am_id=unicorn]  Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now! [https://clarityplaybooks.com/aicwib?am_id=unicorn] Links Mentioned in the Show: * Watch Rob’s FREE The Authority Framework™ workshop [https://thecopywriterclub.com/authority/]: Become the best-known, highly paid expert in your niche. This shows you what to do—before you start posting content or building your list—so that your audience will eagerly line up to hire you when you go live. * Listen to my episode on The Copywriter Club podcast [https://thecopywriterclub.com/adding-skills-emily-reagan/] about how writers can offer additional services and expertise to their clients * Join The Digital Marketer’s Workgroup [https://courses.emilyreaganpr.com/workgroup?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode249&utm_content=&utm_campaign=workgroup]: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here! [https://courses.emilyreaganpr.com/workgroup?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode249&utm_content=&utm_campaign=workgroup] Connect with Rob: * Instagram: @thecopywriterclub [https://www.instagram.com/thecopywriterclub/] * Facebook: The Copywriter Club [https://www.facebook.com/groups/thecopywriterclub] * Website: http://thecopywriterclub.com/ [http://thecopywriterclub.com/]  Connect with Emily: * Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab [https://www.facebook.com/groups/digitalmediava/] * Instagram: @emilyreaganpr [https://www.instagram.com/emilyreaganpr/]  * Facebook: @emilyreaganpr [https://www.facebook.com/emilyreaganpr/] 3 ways we can work together:  1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School [https://courses.emilyreaganpr.com/udmaschool/?ref=podcast] where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now. [https://courses.emilyreaganpr.com/selfstudy/?ref=podcast] 2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup [https://courses.emilyreaganpr.com/vaworkgroup/?ref=podcast]—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here! [https://courses.emilyreaganpr.com/vaworkgroup/?ref=podcast] 3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. [https://emilyreaganpr.com/virtual-assistant/?ref=blog] I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.   >>> http://emilyreaganpr.com/vatasksDownload my Top Ten Most Requested Digital Marketing Tasks & Services [https://courses.emilyreaganpr.com/10VAtasks/?ref=podcast]

I crashed the Social Media Marketing World conference… Okay not literally, but I did snag a ticket and showed up as a fly-on-the-wall digital marketer, ready to soak it all in. In this episode, I’m giving you a no fluff, behind-the-scenes recap of Social Media Marketing World and sharing exactly what freelancers and marketing VAs need to know. Think conferences are just fluff and swag bags? Think again. I’m breaking down how in-person networking can open unexpected doors and level up your visibility. Getting in the room matters — especially if you want to be seen as the expert you truly are. Listen to learn more about: * Why I actually went to Social Media Marketing World (hint: it wasn’t just for the content) * My honest take on whether attending conferences is worth it for freelance marketers (including ROI talk!) * The trends I noticed that savvy digital marketing assistants should be paying attention to right now * Why showing up in-person at events like Social Media Marketing World can fast-track your freelance visibility * What to consider if you’re dreaming of speaking on conference or event stages someday Whether you’re debating going to a conference or just trying to keep up with trends, this episode gives you the freelancer’s lens on what’s actually working—and what to ignore. Tune in to find out if Social Media Marketing World belongs on your calendar next year. Sponsored by AI Copywriter in a Box [https://clarityplaybooks.com/aicwib?am_id=unicorn]  Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now! [https://clarityplaybooks.com/aicwib?am_id=unicorn] Links Mentioned in the Show: * Episode 141: Pre-Launch Marketing Strategy with Brenna McGowan [https://emilyreaganpr.com/episode141/], my biz bestie and anticipation marketing genius. Brenna took the stage at Social Media Marketing World and rocked it with a talk on pre-launch buzz strategies. She’s the queen of creating momentum before the cart opens. * Join The Digital Marketer’s Workgroup [https://courses.emilyreaganpr.com/workgroup?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode248&utm_content=&utm_campaign=workgroup]: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here! [https://courses.emilyreaganpr.com/workgroup?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode248&utm_content=&utm_campaign=workgroup] Connect with Emily: * Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab [https://www.facebook.com/groups/digitalmediava/] * Instagram: @emilyreaganpr [https://www.instagram.com/emilyreaganpr/]  * Facebook: @emilyreaganpr [https://www.facebook.com/emilyreaganpr/] 3 ways we can work together:  1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School [https://courses.emilyreaganpr.com/udmaschool/?ref=podcast] where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now. [https://courses.emilyreaganpr.com/selfstudy/?ref=podcast] 2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup [https://courses.emilyreaganpr.com/vaworkgroup/?ref=podcast]—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here! [https://courses.emilyreaganpr.com/vaworkgroup/?ref=podcast] 3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. [https://emilyreaganpr.com/virtual-assistant/?ref=blog] I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.   >>> http://emilyreaganpr.com/vatasksDownload my Top Ten Most Requested Digital Marketing Tasks & Services [https://courses.emilyreaganpr.com/10VAtasks/?ref=podcast]

Are you stuck in a cycle of playing small—waiting for the perfect time to speak up, launch that offer, or finally raise your rates? Yeah, I’ve been there.  In this solo episode, I’m sharing one of my favorite reads that gave me the push I didn’t know I needed: Playing Big by Tara Mohr. And let me tell you, this book was written for freelancers like us. I’m breaking down the biggest takeaways that changed how I lead, pitch, and show up in my business. It’s time to get out of your own way and step into that next-level version of you (and your freelancer business). Listen to learn more about: * The two voices inside your head: your Inner Mentor & your Inner Critic (and how to quiet the wrong one) * Why waiting to feel “ready” is actually holding you back in your freelance business * How to reframe fear and self-doubt so they don’t sabotage your goals * Tara Mohr's concepts of self-promotion vs. visibility and the importance of leaning into your purpose as a freelancer * How Playing Big is different—and more realistic—than hustle culture advice If you’re second-guessing yourself or just want someone to tell you it’s okay to take up space and charge what you’re worth, this episode will light a fire under you. Playing Big isn’t just a book, it’s a mindset shift. And trust me, your future self (and your bank account) will thank you. Sponsored by AI Copywriter in a Box [https://clarityplaybooks.com/aicwib?am_id=unicorn]  Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now! [https://clarityplaybooks.com/aicwib?am_id=unicorn] Links Mentioned in the Show: * Grab the book: Playing Big by Tara Mohr [https://amzn.to/3OJhcZu]  * We recently read “Playing Big” inside our Digital Marketer’s Workgroup [https://courses.emilyreaganpr.com/workgroup?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode247&utm_content=&utm_campaign=workgroup] as part of our monthly book club, and the conversations that came out of it were next level. It sparked powerful mindset shifts and real action for so many of my members—and now I’m bringing those insights to you. Want to be part of conversations like this and grow alongside other smart, driven freelancers? Apply here! [https://courses.emilyreaganpr.com/workgroup?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode247&utm_content=&utm_campaign=workgroup] Connect with Emily: * Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab [https://www.facebook.com/groups/digitalmediava/] * Instagram: @emilyreaganpr [https://www.instagram.com/emilyreaganpr/]  * Facebook: @emilyreaganpr [https://www.facebook.com/emilyreaganpr/] 3 ways we can work together:  1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School [https://courses.emilyreaganpr.com/udmaschool/?ref=podcast] where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now. [https://courses.emilyreaganpr.com/selfstudy/?ref=podcast] 2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup [https://courses.emilyreaganpr.com/vaworkgroup/?ref=podcast]—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here! [https://courses.emilyreaganpr.com/vaworkgroup/?ref=podcast] 3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. [https://emilyreaganpr.com/virtual-assistant/?ref=blog] I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.   >>> http://emilyreaganpr.com/vatasksDownload my Top Ten Most Requested Digital Marketing Tasks & Services [https://courses.emilyreaganpr.com/10VAtasks/?ref=podcast]

What if you could streamline copywriting, attract more clients, and boost your income—all without putting in extra hours? Custom GPTs make it possible, and today, we’re diving into how. In this episode, I sit down with Lauren Capwell & Lauren Shaw, AI Sales and Marketing Coaches, to explore how custom GPTs can revolutionize freelance marketing assistants' workflows—from copywriting and content creation to client management. My guests are "The Laurens": a rocket scientist with Stanford AI training and a serial entrepreneur who’s scaled multiple 6- and 7-figure businesses. They help online service providers streamline their sales and marketing with AI-driven strategies, making content creation faster, messaging sharper, and conversion rates higher. As creators of the AI Sales Accelerator and Clarity Playbooks, they’re on a mission to make AI simple and transformative so you can scale your business and reclaim your time. Listen to learn more about: * Why custom GPTs are a freelancer’s secret weapon and how they can automate copywriting while keeping it high-quality * The biggest AI myths (and why you should ignore them) and the truth behind common misconceptions * How to train your own custom GPT with a simple guide to making AI work for your brand (or your client’s) * Using AI to handle client work more efficiently so you can deliver faster results and book more clients * The future of AI in sales & marketing and how to stay ahead of the curve as a freelancer If you've ever wished for a smarter, faster way to write high-converting copy without staring at a blinking cursor for hours, tune in to learn how you can use custom GPTs and save SO much time. Sponsored by AI Copywriter in a Box [https://clarityplaybooks.com/aicwib?am_id=unicorn]  Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now! [https://clarityplaybooks.com/aicwib?am_id=unicorn] Links Mentioned in the Show: * Watch our demo video to see AI Copywriter in a Box in action [https://youtu.be/sHVTZxKYq5A?si=B-V1vdDjuH_I7ef0] * Check out The Laurens’ whole suite of Clarity Playbook AI tools at https://thelaurens.ai [https://thelaurens.ai] * Episode 211: Better Brand Messaging for Virtual Assistants & Marketing Service Providers with Marisa Corcoran [https://emilyreaganpr.com/episode211/]  * Join The Digital Marketer’s Workgroup [https://courses.emilyreaganpr.com/workgroup?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode246&utm_content=&utm_campaign=workgroup]: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here! [https://courses.emilyreaganpr.com/workgroup?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode246&utm_content=&utm_campaign=workgroup] Connect with The Laurens: * Instagram: @thelaurens.ai [https://instagram.com/thelaurens.ai]   * Facebook: Clarity Playbooks with The Laurens [https://www.facebook.com/thelaurensai] * Website: https://thelaurens.ai [https://thelaurens.ai/]  Connect with Emily: * Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab [https://www.facebook.com/groups/digitalmediava/] * Instagram: @emilyreaganpr [https://www.instagram.com/emilyreaganpr/]  * Facebook: @emilyreaganpr [https://www.facebook.com/emilyreaganpr/] 3 ways we can work together:  1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. [https://courses.emilyreaganpr.com/udmaschool/?ref=podcast] My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here [https://courses.emilyreaganpr.com/selfstudy/?ref=podcast]. 2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup [https://courses.emilyreaganpr.com/vaworkgroup/?ref=podcast]. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. 3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop [https://courses.emilyreaganpr.com/facebookcommunitymanager/?ref=podcast] and learn how to help online business owners like course creators and membership site owners manage and engage their community   >>> http://emilyreaganpr.com/vatasksDownload my Top Ten Most Requested Digital Marketing Tasks & Services [https://courses.emilyreaganpr.com/10VAtasks/?ref=podcast]

I lost $2,000 in a media placement deal that turned out to be a total scam. And I don’t want this to happen to you, too. I’ve been in marketing for years. I know how media buying works. I’ve done radio ads, TV spots, digital ad campaigns—you name it. But this one got me.  As freelancers and service providers, we’re constantly looking for new ways to get in front of the right audience. We want to help our clients grow their businesses, and we want to grow our own. But not all opportunities are created equal. Some are too good to be true and I learned that the hard way. Listen to learn more about: * The red flags I ignored in this media placement deal * How sketchy media networks manipulate numbers to make their platforms seem more valuable * The tracking funnel I set up to measure results & how it proved I got ZERO return on my investment * How to protect yourself (and your clients) from scammy media placements * Why I’m still choosing to see this as a valuable business lesson If you’ve ever considered investing in media placements for yourself or your clients, this episode is a must-listen. I’m breaking down exactly what went wrong, where I should have trusted my gut, and how you can make smarter ad-buying decisions. Sponsored by The Digital Marketer’s Workgroup [https://courses.emilyreaganpr.com/workgroup?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode245&utm_content=&utm_campaign=workgroup] One big lesson from this media placement fiasco? Not all PR opportunities are legit. A big audience doesn’t always mean big results. That’s why my Digital Marketer’s Workgroup includes hands-on PR training so you can land real interviews and position yourself as the expert you are without wasting money on shady deals. Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here! [https://courses.emilyreaganpr.com/workgroup?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode245&utm_content=&utm_campaign=workgroup] Connect with Emily: * Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab [https://www.facebook.com/groups/digitalmediava/] * Instagram: @emilyreaganpr [https://www.instagram.com/emilyreaganpr/]  * Facebook: @emilyreaganpr [https://www.facebook.com/emilyreaganpr/] 3 ways we can work together:  1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. [https://courses.emilyreaganpr.com/udmaschool/?ref=podcast] My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here [https://courses.emilyreaganpr.com/selfstudy/?ref=podcast]. 2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup [https://courses.emilyreaganpr.com/vaworkgroup/?ref=podcast]. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. 3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop [https://courses.emilyreaganpr.com/facebookcommunitymanager/?ref=podcast] and learn how to help online business owners like course creators and membership site owners manage and engage their community   >>> http://emilyreaganpr.com/vatasksDownload my Top Ten Most Requested Digital Marketing Tasks & Services [https://courses.emilyreaganpr.com/10VAtasks/?ref=podcast]