
Engels
Business
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Over What's Orange?
“What’s Orange?” is a podcast dedicated to exploring the intuitive, human side of branding. It’s an unexpected, freeform angle for marketing, strategy and design professionals looking for something genuine to laugh about or connect with in a data-focused world.The name “What’s Orange?” invites questions and serves as a metaphor for exploring and understanding less obvious, offbeat, and more nuanced elements that make brands resonate, connect, and foster loyalty.
EP58 - "There's enough pie for everyone."
Greg Daake joins the show to talk about purpose-built brands, their ability to project confidence, and to outgrow comparison.
EP57 - "The logo is your doorbell."
Greg Daake joins the show to talk about the logo's place in a rebrand and all of the strategic work that it represents.
EP56 - "There's magic in the branding."
Greg Daake joins to discuss magicians and the magic of working with brands to find the most authentic way to express themselves.
EP55 - "Branding is kinda like karaoke."
"Greg Daake joins the show to discuss what it means to be authentic, whether that’s belting out classic rock or expressing your brand personality."
EP54 - “Conquering the fear of dreaming.”
“Greg Daake joins the show to discuss what it takes for brand leadership to take big bold leaps and follow through.”
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