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MARKETING NEWS * Instagram for iPad?! (The Verge) * Locked Posts on IG (Social Media Today) * Meet a new TikTok challenger, Neptune (TechCrunch) CAMPAIGNS OF THE WEEK * A1 vs. AI * San Pellegrino x The Sopranos (AdWeek) * Jet-Puffed’s Easter Hack (CNN, WalMart)   CELEBRITY x BRAND COLLAB ROUNDUP: * Kardashian x Crumbl * Dolly x Good American * Nike x Rory McIlroy   WORK BREAK * Denise Richards & Her Wild Things * A24's Warfare 💌 Love this episode? Leave a review, share with a work BFF, and follow @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.

Poppi is purchased (and i tried it!), longer short videos are gaining traction (I’ll explain) and I’m almost caught up on severance. Yes that’s big enough news to include in my intro. Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and movies.   NEWS * Pepsie Purchases Poppi - Forbes [https://www.forbes.com/sites/claraludmir/2025/03/17/pepsi-co-buys-poppi-/] * Meta and “Community Notes” - Media Post [https://www.mediapost.com/publications/article/404185/meta-to-launch-controversial-community-notes-fea.html] * AI Comments were spotted - Daily Carnage via Jonah Manzano [https://www.threads.net/@jonahmanzano/post/DHO6wpqTx69] * 3-minutes videos may perform better - Buffer and Social Media Today [https://www.socialmediatoday.com/news/research-tiktok-longer-videos-get-more-reach/742754/]   CAMPAIGN OF THE WEEK * Tower28’s The Blush Lives of Sensitive Girls [https://www.instagram.com/p/DG3X-icPVEy/] - shoutout to Rachel Karten [https://www.milkkarten.net/] for bringing this to my attention in her newsletter. IT’S AMAZING and I’ll share why!   WORK BREAK: * Novocaine * Upcoming trailers: Accountant 2 and Ballerina  * Severance (contains Season 1 Spoilers!) * Lady Gaga’s Mayhem album

In today's episode: * Tiktok launched an Oscars hub [https://newsroom.tiktok.com/en-us/filmtok-97th-oscars?utm_source=substack&utm_medium=email] * Cynthia Erivo visits Raising Cane's - E! [https://www.eonline.com/news/1414196/oscars-2025-cynthia-erivo-went-to-raising-canes-after-ceremony] * McDonalds celeb orders - AdWeek [https://www.adweek.com/brand-marketing/mcdonalds-reveals-celebrity-breakfast-orders-after-hollywoods-biggest-night/] * Instagram may launch a stand-alone app for Reels - The information [https://www.theinformation.com/articles/instagram-may-launch-reels-as-separate-app-increasing-pressure-on-tiktok?shared=912efd256ba85d9b&utm_source=substack&utm_medium=email] * YouTube: now the most frequently used service for listening to podcasts in the U.S. - YouTube [https://blog.youtube/news-and-events/1-billion-monthly-podcast-users/?utm_source=substack&utm_medium=email] * YouTube mid-roll ads announcement . Google [https://support.google.com/youtube/thread/320350373/updates-to-mid-roll-ads-for-creators-on-youtube?utm_source=substack&utm_medium=email] * Prebiotic sodas making moves - Poppi, Ollipop and Coke - Marketing Brew [https://www.marketingbrew.com/stories/2025/03/03/olipop-golf-sponsorship-prebiotic-soda-lagc-tgl], CNBC [https://www.cnbc.com/2025/02/18/coca-cola-launches-simply-pop-prebiotic-soda-to-rival-olipop-poppi.html] * Duo is alive - USA Today [https://www.usatoday.com/story/tech/2025/02/24/duolingo-duo-owl-mascot-faked-death/80059015007/] WORK BREAK: * Eternal Sunshine of the Spotless Mind (Prime) * Running Point (Netflix)

Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and film. In today's episode: * Buzzfeed’s new social platform, minus the SNARF (ANA [https://www.ana.net/magazines/show/id/news-2025-02-13-buzzfeed-takes-on-snarf], TechCrunch [https://techcrunch.com/2025/02/11/buzzfeed-is-taking-on-instagram-tiktok-x-with-a-new-social-platform-designed-to-spread-joy/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAIPcdGRqHFLJqbMtV9nSQi49pFZeJtxSQ6diG2vjRDPiScPuU-k00H3w0l_DbwAkSbWqsUK53UnDeUoOMSZur15uhP6V_lywbXjbNNLVx0XSfP3RlJIXB3_161LunRPv1FOCzNUD8I1IwSn-vgnsmAhU50SsDYvdXz5kERjiIPU9], Sign-up Page [https://www.buzzfeed.com/bfisland?promo=true]!) * Netflix Bites opens in Vegas --and I need to go! (Variety [https://variety.com/2025/digital/news/netflix-bites-restaurant-las-vegas-mgm-grand-1236304177/]) * Rachel Kirkconnell and Brawny (E! [https://www.eonline.com/news/1413864/how-rachael-kirkconnell-is-poking-fun-at-matt-james-breakup]) * Hailey Bieber x FILA (See the landing page! [https://www.fila.de/en/Featured/hailey-for-fila/]) * RIP Duo the owl WORK BREAK: * Traitors recap/thoughts (spoilers around the 10 minute mark) FOLLOW Working Girl Talk on Instagram [https://www.instagram.com/workinggirltalk/]

It's been a while since we've done a full Work Break episode and I think we all could use a break, right?! Today, we have just what you need. I'm joined by SAG-AFTRA actress and podcast host, Michelle Miller. We dive into: * Oscar Predictions: The Brutalist, Conclave, The Substance, Timothy Chalamet, Best Actress and Best Movie guesses! * Alex Cooper's Sirius XM launch * Michelle's Onyx Storm event experience & an update of where I'm at (spoiler alert!) and more! ⭐️ Check out Michelle's podcast, Mentors on the Mic [https://www.mentorsonthemic.com/] and follow Michelle [https://www.instagram.com/michellesimonemiller/?hl=en]. 🍿 Follow Working Girl Talk on Instagram [https://www.instagram.com/workinggirltalk/] and TikTok [https://www.tiktok.com/@workinggirltalk].