The AI Locker Room
Episode 28 explores Hashtag United’s bold move to introduce AI-generated footballers Holly Durango and Harvey Kasper. Hosts Guy Branston and Ashley Barratt unpack how photorealistic avatars, voice and video synthesis, and automated social media storytelling are being used to build buzz, engage fans, and create new revenue opportunities. The episode also examines the ethical, legal and strategic questions raised by AI players—authenticity, intellectual property, transparency, costs and potential regulation—and offers practical advice for clubs, sponsors and investors considering similar innovations.
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