How Crossbeam and HubSpot Drive Smarter B2B Partner Collaboration

In this premiere episode of Season 3, Noah Berk, Co-CEO of Aptitude 8, sits down with Bob Moore, Co-founder and CEO of Crossbeam, to dive into the evolution of B2B partnerships. Bob shares his entrepreneurial journey from founding RJMetrics and Stitch Data to building Crossbeam—a revolutionary partner data sharing platform. Learn how Crossbeam solves the critical "data escrow" problem in account mapping, making B2B partner collaboration secure, scalable, and impactful. Bob also breaks down how the HubSpot Crossbeam integration enables smarter go-to-market strategies, why ecosystem-led growth is reshaping the future of SaaS, and how AI is transforming partnership roles. Whether you're in sales, marketing, operations, or partnerships, this episode delivers actionable insights into building better B2B ecosystems. Learn more: Contact Aptitude 8: https://aptitude8.com/contact-us [https://aptitude8.com/contact-us] Custom HubSpot Integrations: https://aptitude8.com/custom-hubspot-integration [https://aptitude8.com/custom-hubspot-integration] #B2BPartnerCollaboration #HubSpotCrossbeamIntegration #EcosystemLedGrowth #PartnerDataSharing #AccountMappingForPartnerships