100 Cups MicroPod

The Most Underrated Business Skill Ep 57

3 min · 18. juni 2026
episode The Most Underrated Business Skill Ep 57 cover

Description

Want a business superpower that doesn't get talked about nearly enough? Learn how to tell a great story. Stories help people understand who you are, what you believe, and why you do what you do. They make your marketing more memorable, your onboarding more effective, and your sales conversations more persuasive. In this episode, I share why storytelling matters more than ever, how I use my own 100 Cups story to build connection, and why stories often teach lessons better than handbooks, feature lists, or presentations ever could. If you want people to remember your message, start with a story.

Comments

0

Be the first to comment

Sign up now and become a member of the 100 Cups MicroPod community!

Get Started

1 month for 9 kr.

Then 99 kr. / month · Cancel anytime.

  • Podcasts kun på Podimo
  • 20 lydbogstimer pr. måned
  • Gratis podcasts

All episodes

58 episodes

episode The Push Before The Pitch Ep 56 artwork

The Push Before The Pitch Ep 56

Most people think business development starts when someone asks for a proposal. I think it starts much earlier. In this episode, I share two simple ideas that have been working well in my business lately: what I call "the push" and "the energy transfer." The push is bringing someone a thoughtful idea before they ever ask for it. Not because you're trying to sell them something, but because you know their business well enough to spot an opportunity. The energy transfer is something different. It's the ability to share your excitement about an idea before you ever present the details. Sometimes people don't need more information. They need to feel that you've been thinking about them. If trust already exists, these two approaches can create momentum without pressure and growth without turning the relationship into a transaction.

16. juni 20263 min
episode Most People Just Want To Be Heard Ep 55 artwork

Most People Just Want To Be Heard Ep 55

Family vacations, holiday gatherings, and reunions have a way of bringing old dynamics back to the surface. In this episode, Jason shares a simple communication strategy that can help reduce conflict and strengthen relationships during those moments. Instead of feeling obligated to agree, disagree, or debate every opinion that comes your way, he explores the power of acknowledgement. By helping people feel heard and shifting conversations toward curiosity, meaningful connection becomes much easier. Through practical examples and thoughtful questions, Jason offers a simple framework for navigating conversations with more grace, less tension, and greater understanding. If your goal is to return home with stronger relationships than when you left, this episode may provide exactly the reminder you need.

11. juni 20263 min
episode Lead With Questions, Not Fear Ep 54 artwork

Lead With Questions, Not Fear Ep 54

A simple termite inspection turned into a powerful reminder about trust, communication, and modern sales. In this episode, Jason shares an experience with an inspector who led with worst-case scenarios before taking time to understand the situation. What followed was a lesson that extends far beyond crawl spaces and repair estimates. Whether you're in sales, service, leadership, or simply trying to build stronger relationships, curiosity often creates better outcomes than fear. Jason explores why asking thoughtful questions, understanding someone's goals, and listening first builds trust in a way that pressure never can. If you want to become a better partner, advisor, or business owner, start by understanding before attempting to persuade.

8. juni 20263 min
episode Relationships That Compound Over Time Ep 53 artwork

Relationships That Compound Over Time Ep 53

Some relationships seem to grow stronger with every passing year while others slowly fade away. Why? In this episode, Jason reflects on a conversation with a friend that led him to consider what creates lasting connection. Through stories about parenting, clients, networking, and everyday interactions, he explores practical ways to invest in other people's worlds. From learning what matters to them, to checking in without an agenda, to celebrating their wins and making reconnection easy, the strongest relationships are built through consistent care over time. If you want a network that becomes more valuable with every year, start by becoming someone who stays interested, shows up, and invests in people long after the transaction is over.

4. juni 20265 min