How Regional Associations Can Hold Advantages Over their National Counterparts with Russ Webb, QAS, CAE

How Regional Associations Can Hold Advantages Over their National Counterparts with Russ Webb, QAS, CAE

In this week's episode of the Six Degrees of Associations,presented by Big Red M and hosted by Lucas McCann, we visit with Russ Webb, mQAS, CAE. Russ is CEO of the Bay Area Apartment Association in theGreater Tampa region and joins us to talk association shop. We learn about the advantages of a regional association, which can be substantial, though knowing how to leverage that natural value-add is not necessarily something everyregional organization is able to capitalize on. Other important themes we explore include:Why bigger is not always better and complacencyis the enemy of innovation. Not being afraid to fail and learning from thosemoments. Net promoter scores and leveraging mentorships. Concentrating on member recruitment at theexpense of retention and fixing the leaky bucket of members who fail to engageor renew their membership. Learn more about the Bay Area Apartment Association: https://www.baaahq.org/ [https://www.baaahq.org/]Follow Russ on LinkedIn: https://www.linkedin.com/in/russwebb/ [https://www.linkedin.com/in/russwebb/] About Big Red M: https://bigredm.com/ [https://bigredm.com/ ]

How Customer-First Tech is Solving Associations' Hairiest Problems

It's really this simple: when building a product, you shouldstart with the user story, and you will end with the best solution. This week on the Six Degrees of Associations Podcast, hosted by Lucas McCann and presented by Big Red M, we're joined by Pete Zimek, the founder and CEO of NoviAMS. We discuss: * How a customer-first AMA is solves problems arounda user story with precision * Why products and services tend to hit different whenthe customer (and not private equity) is calling the shots * How to build impactful software services arounda user story  Learn more: https://www.noviams.com/ [https://www.noviams.com/] Pete is a prolific problem solver with a lot of resilienceand grit. He had already run two Ben and Jerry's franchise locations and founded a tech company specializing in supporting college towns' off-campus housing (which he still owns and runs), when he was “voluntold” to build a technological solution to solve an absolute dumpster fire of an accounting software issue. The end result (and 600 customers later) it became Novi AMS. Shout out to Nathan Victoria for his recommendation andnominating Pete to join our show! You can watch Nathan's episode with us here: https://youtu.be/H_gF1n5R9Ws [https://youtu.be/H_gF1n5R9Ws]

Building a Remarkable Association Career Without Losing Your Balance

We are joined by the incredibly inspiring Nathan Victoria, CAE, on this week's episode of the Six Degrees of Associations as presented by Big Red M.Nathan is Vice President of NextGen Association Management Company, the inaugural Executive Director and CEO for the Society for Personality Assessment and a doctoral candidate at the George Washington University. He discusses how he makes time for all of these responsibilities while balancing his first calling – being a loving partner and father of three. He is also an ASAE DELP scholar and active in ASAE’s AAPI Advisory Group.We also want to give a shout out to past Six Degrees of Associations guests Wendy-Jo Toyama, Joanna Pineda, and Donald Dea who are also key contributors to this Advisory Group, promoting the inclusion of Asian American and Pacific Islander communities in the association sector.Learn more about NextGen: https://nextgenamc.com/ [https://nextgenamc.com/ ]Follow along Nathan’s Journey on LinkedIn: https://www.linkedin.com/in/nathan-victoria/ [https://www.linkedin.com/in/nathan-victoria/]About Big Red M: https://bigredm.com/ [https://bigredm.com/]

When an Iconic Association Leader Steps Down

It’s all about strategic succession planning for association leadership this week on the Six Degrees of Associations Podcast. Greg Heidrich, Chief Executive Officer (CEO) of the Society of Actuaries (SOA), takes us on a journey through what must be considered when stepping down from a CEO position. We discuss how that process becomes even more nuanced when you’ve been in the role for nearly twenty years with unprecedented success.Under his leadership, SOA has seen incredible membership growth. How does a leader who has meant so much to one organization step aside? The reality is that everyone is replaceable, and the time must come for succession planning eventually. Even the most iconic leaders have to step aside and let new leadership take the reins.Greg joins us on the Six Degrees of Associations Podcast, presented by Big Red M, to walk us through that journey. After announcing his retirement in September 2025, he will welcome incoming SOA CEO Clar Rosso officially in early May 2026.More about Big Red M: https://bigredm.com/ [ https://bigredm.com/ ]More about SOA: https://www.soa.org/ [ https://www.soa.org/ ]Follow Greg on LinkedIn: https://www.linkedin.com/in/greg-heidrich-5439317/ [https://www.linkedin.com/in/greg-heidrich-5439317/]

Why Toxic Positivity is Kryptonite for Association Leadership

Courtney Clark, an incredible human who is a world-renowned speaker, author, and researcher on resilience and change, is our guest this week on Six Degrees of Associations, presented by Big Red M.As someone who has spent extensive time working in the association space and has keynoted countless industry events, Courtney is on a mission to end toxic positivity in the workplace.Going beyond pure grit, she discusses how there may come a time in your life, career, or at the inflection point of your association where you actually need to pivot. Sometimes, grit alone won’t get the job done. That is why knowing what to eliminate or stop doing is often more important than knowing what to optimize, because you can never build success while optimizing for all the wrong things.We also touch on the following themes:- Addressing the Gap: Navigating the space between what people want and what they are willing to do.- True Adaptability: What it actually looks like to be adaptable in real-time.- Goals vs. Plans: Understanding the fundamental difference between the two.- Kindness vs. Niceness: Why being nice and being kind are not the same thing.- The Ultimate Choice: Deciding when to pivot and when to persevere.Learn MoreShortCutBook.com: https://courtneyclark.com/theshortcut/ [ https://courtneyclark.com/theshortcut/ ]Learn more about Courtney: https://courtneyclark.com/ [https://courtneyclark.com/ ]Watch our episode with Randy Pennington: https://youtu.be/qxroqax1ea4 [https://youtu.be/qxroqax1ea4 ]BigRedM.com: https://bigredm.com/ [https://bigredm.com/]